Medical Billing and Coding

• Review clinical documentation to confirm required elements are present prior to billing (signed notes, treatment plans, service dates, units, provider credentials)
• Assign accurate CPT, ICD-10-CM, and applicable HCPCS codes based on documentation
• Enter charges accurately into the EHR or billing system
• Submit claims timely and in compliance with payer-specific requirements
• Verify patient demographics, insurance information, and payer details prior to claim submission
• Identify and correct claim rejections, coding errors, and data entry issues
• Support denial resolution activities by correcting coding or documentation issues as directed
• Ensure all services rendered are captured and billed; escalate suspected missed charges
• Maintain organized, audit-ready billing records and supporting documentation
• Adhere to workflows, quality standards, and productivity expectations established by the Team Lead
• Communicate documentation gaps, authorization issues, or system barriers promptly to the Team Lead

Medical Biller & Coder

Performance Marketing

• Generate measurable lead and revenue growth through Google Ads
• Maintain accurate and compliant conversion tracking systems
• Ensure CRM and ad platform attribution alignment
• Improve cost efficiency across campaigns
• Deliver consistent, structured performance reporting
• Lead strategy, buildout, and optimization of Google Ads accounts
• Conduct structured discovery to understand client services, margins, geographic targets, and KPIs
• Design scalable campaign architectures (Search, Performance Max, Display, Remarketing, YouTube where applicable)
• Perform keyword research, search term audits, and competitive analysis
• Develop negative keyword frameworks
• Write and test high-performing ad copy and extensions
• Manage bid strategies and adjust targeting settings
• Monitor Quality Score, impression share, and conversion trends
• Scale profitable campaigns while maintaining efficiency thresholds
• Maintain active financial oversight of advertising spend
• Monitor daily and weekly pacing
• Reallocate budgets based on performance data
• Identify underperforming segments and reduce waste
• Maintain target CPA, CPL, or ROAS benchmarks
• Document optimization actions and rationale
• Configure and manage GA4 event tracking
• Build and maintain Google Tag Manager containers
• Set up Google Ads conversion actions and enhanced conversions
• Implement and maintain UTM governance standards
• Configure cross-domain tracking where required
• Implement consent-based tracking using Cookiebot
• Configure Google Consent Mode
• Support or implement server-side tracking through Stape (sGTM)
• Conduct ongoing QA validation to prevent tracking discrepancies
• Link Google Ads and GA4 to GoHighLevel sub-accounts
• Ensure accurate UTM capture
• Configure pipeline attribution visibility
• Implement offline conversion imports when applicable
• Conduct monthly attribution audits between ad platforms and CRM data
• Audit landing pages for performance and conversion effectiveness
• Ensure proper tracking on forms, booking tools, call buttons, and chat systems
• Identify user friction impacting conversion rates
• Provide structured recommendations for improvement
• Build and maintain Looker Studio dashboards
• Deliver weekly performance summaries
• Provide structured monthly reports including: Spend, Conversions, Cost metrics, Optimization actions, Strategic next steps
• Translate technical insights into actionable recommendations for leadership

Google Ads Manager, Performance Analytics Specialist

• Conduct structured discovery to understand client offers, target audiences, and KPIs
• Build campaign structures aligned with lead generation or revenue goals
• Develop cold, warm, and retargeting funnel layers
• Implement structured testing frameworks for creative and audience segmentation
• Select appropriate campaign objectives (Leads, Conversions, Traffic, etc.)
• Monitor delivery stability and learning phase behavior
• Develop structured creative testing plans
• Collaborate with clients or internal teams on ad copy and messaging direction
• Test multiple variations of: Hooks, Headlines, Primary text, Visual formats (image, carousel, video)
• Analyze creative fatigue and refresh cadence
• Identify high-performing angles and scale them
• Build custom audiences, lookalike audiences, and retargeting segments
• Monitor frequency, CPM, CTR, and conversion rates
• Adjust budget allocations across campaigns and ad sets
• Identify audience overlap or saturation issues
• Continuously refine targeting strategies
• Ensure accurate Meta tracking implementation
• Monitor daily and weekly spend pacing
• Maintain cost efficiency benchmarks
• Reallocate budgets toward high-performing segments
• Provide structured weekly performance summaries

Ads Manager

Marketing

• Develop high-performing creative assets for paid campaigns
• Maintain consistent brand identity across all platforms
• Strengthen organic social presence and engagement
• Align ad messaging with landing pages and conversion funnels
• Continuously improve creative performance based on data
• Ensure that all marketing output is cohesive, strategically aligned, and performance-driven
• Collaborate with leadership, media buyers, and technical teams
• Produce static and video ad creative for Google Display & YouTube, Facebook & Instagram, TikTok
• Develop and manage a structured content calendar
• Review performance data to refine messaging and visuals
• Develop creative testing roadmaps and manage creative refresh cycles

Creative Marketing Manager

• Conduct structured intake to understand client offers, audience profiles, and KPIs
• Design campaign frameworks aligned with lead generation or revenue goals
• Structure campaigns using appropriate objectives (Lead Gen, Conversion, Traffic, etc.)
• Configure ad group segmentation based on testing strategy
• Launch campaigns using controlled budget allocation frameworks
• Develop structured creative testing plans
• Identify and script effective hooks (first 3 seconds critical)
• Test multiple creative formats, including: UGC-style videos, Native storytelling formats, Problem-solution formats, Testimonial structures
• Monitor creative fatigue and performance decay
• Analyze retention metrics and hook performance
• Scale high-performing creatives rapidly
• Build broad targeting structures aligned with TikTok algorithm best practices
• Test interest-based segmentation when applicable
• Monitor CPM, CTR, CVR, and CPA metrics
• Adjust bidding strategies and audience structures based on performance data
• Ensure accurate TikTok tracking implementation
• Conduct regular QA checks to validate conversion accuracy
• Validate source attribution accuracy
• Review CRM pipeline quality to assess lead performance
• Provide structured weekly summaries
• Deliver monthly reporting including: Spend, Leads, Cost per lead, Creative performance breakdown, Scaling recommendations

EMS

Medical Biller & Coder

Google Ads Manager, Performance Analytics Specialist

Ads Manager

Creative Marketing Manager

TikTok Ads Performance Specialist