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About the role
Key responsibilities & impact- Responsible for the strategic planning, execution, and optimization of TikTok advertising campaigns for U.S.-based client accounts
- Conduct structured intake to understand client offers, audience profiles, and KPIs
- Design campaign frameworks aligned with lead generation or revenue goals
- Launch campaigns using controlled budget allocation frameworks
- Develop structured creative testing plans
- Identify and script effective hooks (first 3 seconds critical)
- Monitor creative fatigue and performance decay
- Ensure accurate TikTok tracking implementation
Requirements
What you’ll need- 2–4 years hands-on TikTok Ads experience
- Strong understanding of short-form creative strategy
- Experience installing TikTok Pixel and basic Events API setup
- Familiarity with CRM integrations (GoHighLevel preferred)
- Understanding of hook-based marketing psychology
- Ability to work aligned with U.S. Eastern Time
- Strong written and verbal English communication skills
Benefits
Comp & perks- Fully remote India-based contractor engagement
- Stable INR hourly compensation
- Exposure to U.S. market clients
- Opportunity to build emerging TikTok growth systems
- Structured environment with measurable performance standards
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
TikTok Adsshort-form creative strategyTikTok PixelEvents APIcampaign frameworkscreative testing plansbudget allocation frameworkshook-based marketing psychology
Soft Skills
communication skills