Directive

Public Relations

• Develop, refine, and present strategic communications plans aligned with business objectives
• Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions
• Build and maintain strong media relationships across trade, business, and tech press relevant to our clients' ICPs
• Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers
• Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles
• Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships
• Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant
• Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities.
• Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence
• Collaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategy
• Contribute to new business proposals and client presentations as a subject matter expert

PR & Communications Manager

Recruitment

• Manage the full recruitment process from job posting to offer negotiation within the performance marketing space
• Conduct in-depth interviews, assess candidates' skills, experience, and cultural fit with the organization
• Focus on inclusive recruiting practices and sourcing strategies by building a candidate pipeline from various channels; passively sourced/outbound, social media, networking and referrals
• Strong communication and feedback loops with hiring managers on health of pipelines, progress, challenges and market conditions on a weekly basis
• Lead and inspire the candidate experience; collaborate with internal interview teams to advise, and deliver a consistently distinct and positive experience that reflects Directive’s values
• Partner with hiring managers to understand their staffing needs, establish job requirements, and provide guidance on best hiring practices
• Build and maintain a robust talent pipeline for current and future hiring needs
• Consistently meet or surpass key activity and performance metrics; such as Time to Fill in 30 days or less
• Foster an inclusive hiring practice, ensuring equal opportunities for all candidates
• Staying up to date on industry trends and best practices, market conditions and competitor activity
• Manage 7-10 job requisitions at a time, while working with purpose and urgency to all

Senior Recruiter

Recruiter

Designer

• Craft compelling design assets such as ad sets and landing pages, that are backed by data to drive improvement of digital marketing KPIs.
• Produce motion graphics and basic short-form video cutdowns optimized for social media advertising, including LinkedIn, Instagram, and YouTube.
• Edit existing video assets into high-performing ad units tailored to platform specifications, aspect ratios, and attention spans.
• Collaborate with the media and content teams to align motion creative with audience insights and campaign goals.
• Maintain brand consistency across all static, motion, and video assets while adapting creatively to different audience segments and platforms.
• Collaborate with internal teams and client teams to understand business goals, target audience, and additional data points to help with the creation of A/B tests and data driven designs.
• Design and implement A/B tests and other experiments using CRO tools such as Optimizely, Unbounce, and/or CrazyEgg.
• Conduct user research, usability testing, and heat mapping analysis to gather insights and validate design decisions.
• Continuously iterate and refine designs based on feedback, data insights, and testing outcomes.
• Manage multiple design projects simultaneously while communicating effectively with project management and additional internal stakeholders to provide updates on the status of their projects, respond to feedback, and ensure that their needs are being met.
• Stay updated on industry trends, best practices, and emerging technologies related to CRO and user experience design.

Performance Creative Designer

• Craft compelling design assets backed by data
• Produce motion graphics and video content optimized for social media
• Edit existing video assets into high-performing ad units
• Collaborate with media and content teams
• Support Directive's marketing with creative assets
• Maintain brand consistency across all assets
• Collaborate with teams to understand business goals
• Design and implement A/B tests using CRO tools
• Conduct user research and usability testing

Account Manager

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of Programmatic campaigns
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are being achieved
• Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

Senior Account Strategist, Paid Media

Performance Marketing

Paid Media Strategist

Paid Media Manager

Paid Media Lead

Account Strategist, Paid Media

Operations

• Execute world-class GTM architectures and Salesforce configurations that transform clients' CRM environments into high-velocity revenue engines.
• Own the execution while ensuring data hygiene, routing logic, and reporting are flawless.

Sales Operations Strategist

• The VP, Paid Media owns a ~$15M P&L spanning three pillars: Paid Media, Programmatic, and Creative.
• This role reports to the Managing Director, Performance, and is accountable for client outcomes, retention, and quality of work across all three pillars.
• The VP defines what “good” looks like and reinforces that standard consistently across teams.
• The VP is present at critical points in the client lifecycle where quality directly impacts retention and growth. They review strategy, challenge thinking, and ensure output meets standards before reaching clients.
• The VP scales impact by developing Associate Directors into strong operators and quality owners.

Vice President of Paid Media

• Inspect Work at the Moments That Matter
• The VP is present at critical points in the client lifecycle where quality directly impacts retention and growth. They review strategy, challenge thinking, and ensure output meets standards before reaching clients.
• Define what “good” looks like and reinforces that standard consistently across teams.
• Drive Leverage Through Associate Directors
• Scale impact by developing Associate Directors into strong operators and quality owners.
• Maintain cross-functional credibility and ensure alignment across pillars.
• Own a ~$15M P&L with focus on client goal attainment, net revenue retention, gross profit margin, and monthly recurring revenue retention.
• Build relationships with senior client stakeholders and participate in key meetings.

• Responsible for client and employee retention
• Set goals for client engagements
• Ensure adherence to best practices
• Support strategists in campaign approvals
• Empower the team with clear communication and expectation management

Associate Director, Paid Media

• Set the goals for every client engagement in their pod
• Ensure clients follow best practices across all channels and mediums
• Support strategists in navigating approval processes for campaigns
• Establish action plans to address roadblocks in strategy execution
• Develop and maintain accountability within the team to foster a leadership culture

PR & Communications Manager

Senior Recruiter

Recruiter

Performance Creative Designer

Performance Creative Designer

Senior Account Strategist, Paid Media

Paid Media Strategist

Paid Media Manager

Paid Media Lead

Account Strategist, Paid Media

Sales Operations Strategist

Vice President of Paid Media

Vice President of Paid Media

Associate Director, Paid Media

Associate Director, Paid Search, Social