Directive

Performance Marketing

• Own the vision, strategy, and financial performance of the division
• Ensure exceptional client outcomes while driving operational excellence and team development
• Report directly to the CEO
• Focus on client outcomes and team quality
• Thrive in high-performance environments and build teams for measurable marketing results

Managing Director, Performance Marketing

Revenue Operations

• Lead the technical discovery and implementation of high-value SalesOps projects, including CRM migrations, lead routing frameworks, and sales qualification methodologies
• Serve as the primary point of contact for CROs and VPs of Sales, translating technical infrastructure into revenue-impacting outcomes
• Partner with the Operations and Growth leaders to define our SalesOps 'point of view,' developing the frameworks and deliverables that define our service offering
• Identify 'white space' within our existing portfolio to cross-sell and upsell complex RevOps engagements
• Manage project milestones and deadlines with extreme rigor, ensuring work quality meets our high standards for enterprise delivery
• Initially, act as an individual contributor, with the explicit goal of hiring and managing a pod of SalesOps Strategists as the department scales

Director of Revenue Operations

Art Director

• Own the creative vision and quality standard for the Performance Design department
• Ensure all work meets both craft and conversion benchmarks — great looking and built to perform
• Review and elevate creative across paid social, display, video, and landing page formats
• Lead, coach, and develop a multidisciplinary team of designers, project managers, and motion contractors
• Set clear expectations, foster accountability, and build a culture where creative people do their best work
• Identify growth opportunities for team members and actively invest in their development
• Partner closely with paid media and client success teams to ensure creative is data-informed from the start
• Represent the department in new business pitches and client conversations
• Articulate the value of Performance Design as a strategic capability, not just an execution function
• Own and manage the department P&L
• Monitor margins, manage resourcing decisions with financial impact in mind, and ensure the department operates as a profitable, scalable business unit
• Think and operate like an owner
• Lead adoption of AI creative tools across the team
• Identify where emerging technologies can sharpen output and improve efficiency
• Build AI into real production workflows — not just as a proof of concept

Senior Creative Manager, Performance Design

Designer

• Build and maintain Directive's visual identity
• Produce ad creative that runs across paid programs
• Design sales materials for growth teams
• Establish clear brand standards and apply them consistently
• Create and produce static ad units and motion graphics
• Collaborate with media team on campaign performance data
• Design pitch decks, case study presentations, and sales enablement assets
• Maintain visual consistency across all ad creative

Performance Creative Designer

Public Relations

• Partner with the Managing Director to operate Directive's communications division across PR, Influencer, and Organic Social
• Serve as a subject matter expert across all three practice areas. You set the standard of excellence and champion your team.
• Manage the division P&L, including revenue targets, staffing models, utilization, and margin
• Serve as the senior exec sponsor on communications accounts, delivering strategic counsel to C-suite and senior marketing stakeholders, as a point of escalation
• Interface with the Head of Client Strategy to ensure service lines work seamlessly together.
• Build, manage, and develop a team of communications professionals by hiring, onboarding, coaching, and holding them to a high bar
• Create and enforce quality standards and delivery frameworks that produce consistently excellent client work
• Develop integrated communications strategies for B2B clients across earned, shared, and owned channels
• Cultivate and maintain strong media relationships across trade, business, and tech press
• Lead B2B influencer strategy, identifying the right voices — from analysts to industry creators — to amplify client narratives
• Oversee organic social strategy as an extension of communications, ensuring your team maintains brand voice consistency and audience engagement
• Assist in driving new business development: act as a subject matter expert from operations on client proposals in partnership with the Managing Director and Growth team.
• Identify and execute cross-sell opportunities in partnership with Directive's other service lines.
• Establish KPIs and reporting frameworks that tie communications programs to real business outcomes
• Contribute thought leadership internally and externally to establish Directive's communications practice in the market
• Recruit, develop, and retain top communications talent

Managing Director, Performance Marketing

Director of Revenue Operations

Senior Creative Manager, Performance Design

Performance Creative Designer

Head of PR and Communications