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About the role
Key responsibilities & impact- Develop, refine, and present strategic communications plans aligned with business objectives
- Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions
- Build and maintain strong media relationships across trade, business, and tech press relevant to our clients' ICPs
- Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers
- Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles
- Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships
- Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant
- Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities.
- Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence
- Collaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategy
- Contribute to new business proposals and client presentations as a subject matter expert
Requirements
What you’ll need- 4–7 years of experience in PR and communications
- Strong written and verbal communication skills with a flair for creativity
- Agency experience required; B2B or B2B tech experience strongly preferred
- Demonstrated track record of earning meaningful media coverage
- Strong media relationships and the ability to build new ones quickly
- Hands-on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed content
- Ability to translate complex B2B narratives into sharp, compelling pitches and stories
- On the pulse of industry news and trends across media and social media
- Comfort using AI tools to sharpen research, targeting, and workflows
- Willingness to travel to visit clients on an as-needed basis
- Continuously strengthen PR expertise through proactive independent learning
- Bachelor's degree in public relations or communications preferred
Benefits
Comp & perks- Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
- Mental - Access to certified therapists through Spring Health, membership to Headspace
- Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
- Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- Financial - Traditional and Roth 401(k) with a 3% company match
- Bonus - Annual bonus based on tenure, which scales in total amount over time
- Annual Company-wide Retreat
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
strategic communicationsPR strategiesmedia outreachpress releasesbylinesanalyst briefingsaward submissionsexecutive thought leadershipcontent creationKPI measurement
Soft Skills
written communicationverbal communicationcreativityrelationship buildingstorytellingcollaborationindependent learningadaptabilitystrategic thinkingpresentation skills
Certifications
Bachelor's degree in public relationsBachelor's degree in communications