Directive

Executive Assistant

• Provides executive support to the CEO in a one-on-one working relationship
• Serves as the primary point of contact for internal and external constituencies on matters pertaining to the Office of the CEO
• Liaison to the senior management team
• Organizes and coordinates executive outreach and external relations efforts
• Oversees special projects
• Works independently on projects from conception to completion
• Manages multiple priorities seamlessly with excellent attention to detail
• Assists in coordinating the agenda of senior management team meetings and off-sites, and all-staff meetings
• Demonstrates proactive approaches to problem-solving with strong decision-making capability

Executive Assistant to CEO

Account Manager

• The Strategist is the strategic lead on assigned accounts. They own diagnosis, roadmap, and revenue outcomes.
• Lead Shopping and Marketplace strategy for mid-market and enterprise B2B manufacturers and distributors
• Diagnose channel architecture before recommending tactics: 1P vs. 3P Amazon status, distributor conflict, feed health, Google & Microsoft best practices
• Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews
• Own how feeds and Shopping campaigns work for B2B catalogs.
• Direct feed strategy in Feedonomics or GoDataFeed (or equivalent): taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, custom label usage
• Build Shopping and Performance Max campaigns scoped to B2B buyer behavior, not consumer search patterns
• Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization
• Advise on 1P (Vendor Central) vs. 3P (Seller Central) strategy and lead migrations when warranted
• Direct Sponsored Products, Sponsored Brands, and Sponsored Display campaigns built around B2B keyword behavior, not DTC conversion logic
• Manage Buy Box health, MAP enforcement, and pricing erosion in real time
• Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions
• Build reporting that connects channel performance to revenue outcomes (matched cohort, cost-to-serve, revenue lift)
• Proactively flag risks: channel conflict, feed degradation, reseller activity, Buy Box loss
• Help build the Directive Commerce playbook.

Account Strategist, Commerce

Digital Marketing

• Own the success of SMB clients, across channels
• Handle client relationships with poise, confidence, and empathy
• Project manage and organize your accounts
• Build relationships with your point of contacts
• Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
• Strong SaaS background preferred
• Skilled at having a large impact in a very specific role
• Creative spark for marketing + deep passion for getting results

Senior Digital Marketing Strategist – Startups/SMB

Performance Marketing

Senior Demand Generation Strategist

• Own the success of SMB clients across various channels
• Handle client relationships with poise and confidence
• Project manage and organize accounts effectively
• Build relationships with points of contact
• Apply deep technical knowledge of Strategy, Paid Media, SEO, and CRO
• Exhibit a very strong SaaS background

Digital Marketing Strategist – Startups/SMB

Digital Marketing Manager

Demand Generation Manager

Marketing

B2B Marketing Manager

Public Relations

• Develop, refine, and present strategic communications plans aligned with business objectives
• Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions
• Build and maintain strong media relationships across trade, business, and tech press relevant to our clients' ICPs
• Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers
• Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles
• Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships
• Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant
• Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities.
• Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence
• Collaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategy
• Contribute to new business proposals and client presentations as a subject matter expert

Executive Assistant to CEO

Account Strategist, Commerce

Senior Digital Marketing Strategist – Startups/SMB

Senior Demand Generation Strategist

Digital Marketing Strategist – Startups/SMB

Digital Marketing Manager

Demand Generation Manager

B2B Marketing Manager

Senior Digital Marketing Strategist – Startups/SMB

Senior Demand Generation Strategist

Digital Marketing Strategist – Startups/SMB

Digital Marketing Manager

Demand Generation Manager

B2B Marketing Manager

PR & Communications Manager