Directive

Financial Planning and Analysis

• Accounting: Holding team accountable for various initiatives such as 5 day close, various standardized reports, and work closely with external CPA firm to ensure tax and legal requirements are adhered to within budget
• Finance: Manage financial model of business and associated reporting related to budgets, actuals, and goals are shared in a timely and accurate manner with peers so they can effectively manage their departments and grow the business
• Approve offers, raises, and promotions and make sure they follow our guidelines
• Hold department leaders accountable to margin expectations in their P&L in order to grow cash
• Treasury: Cash is the most important number for Directive. Need to ensure it is managed at safe levels and continues to grow
• Properly monitor AR/AP process to keep overdue receivables down and escalate when necessary
• Risk: Work with insurance brokers and make sure all requirements are met and any inquiries are followed up within a timely manner
• Legal: Work with legal firm to make sure all requirements are met and any inquiries are followed up within a timely manner
• Corporate Development: Support More Good Capital. on a need basis and provide strong financial modeling and due diligence so smart investments are made
• Accountability: I need leaders, not managers. Nobody wants a manager, everyone wants a leader. Build structure, create a cadence, support proactively, and empower your team with clear and concise communication + expectation setting

Head of Finance

3D Artist

• Assist in designing and creating storyboards, mood boards, and design frames
• Research and analyze best design techniques and solutions to create motion graphics
• Create engaging animations that connect with the target audience and achieve the target objectives
• Manage the entire lifecycle of short-form video creation for internal and external projects
• Produce content and assets for use across a wide variety of media, including social media, mobile platforms, web, and emerging media
• Take initiative on projects to over-deliver new and innovative solutions
• Adhere to brand guidelines in ways that still push creative boundaries
• Work with clients and internal stakeholders to understand the brand, audience, and intended message to create a strategic, high-performing video product
• Create original designs that communicate the desired intentions in a visually creative, unified way to current and prospective clients
• Coordinate all production requirements, potentially including VO and music, and provide final approval notifications

Lead Motion Designer

Manager

• Campaign Management including strategy development, data integration, planning, optimization, and reporting
• Team Collaboration with creative, analytics, and account teams
• Client Relationship Management serving as primary contact for clients

Programmatic Manager

Controller

• Oversee the Accounts Payable and Accounts Receivable functions, ensuring accurate and timely processing of disbursements, client billing activities, and overall cash management
• Own the monthly revenue recognition process and related reporting
• Maintain integrity of the general ledger by overseeing weekly postings, journal entries, and account reconciliations; review and approve balance sheet schedules to ensure completeness and accuracy.
• Manage month-end and quarter-end close processes, including preparation and review of account reconciliations, accruals, prepaids, fixed assets, quarterly tax estimates and debt schedules
• Lead preparation of financial statements, management reporting, and variance analysis to provide insight into financial performance
• Supervise compliance-related filings (e.g., 1099s, business registrations, sales/use tax, other periodic filings)
• Support payroll processing through review of deductions, benefits, and reconciliation of payroll-related accounts
• Monitor vendor relationships, including contract compliance, W-9 collection, and timely payment execution
• Ensure adherence to internal controls, accounting standards, policies, and procedures; recommend and implement process improvements for efficiency and scalability
• Provide support for client audits, tax preparation, and other external reviews
• Collaboratively work with department leaders to understand financial performance
• Manage ad hoc projects related to financial systems, process automation, M&A activities, data analysis, and integration initiatives as directed by CFO
• Collaborate with HR on new hire onboarding, payroll system administration, and employee-related financial processes
• Mentor and manage junior accounting team member(s), helping develop technical skills, ensuring accuracy in their work, and fostering professional growth

Assistant Controller

SEO Marketing

• Serve as a client-facing Content Strategist (internally Account Strategist, Content & SEO) responsible for day-to-day client deliverables and managing custom client strategies
• Own strategy for Enterprise clients, creating holistic marketing strategies that impact multiple business areas
• Craft creative briefs and content campaigns based on competitor and audience insights
• Use project phase, client goals, current campaigns, and historical performance to set and revise strategies while adhering to Directive best practices (Customer Generation, LTV:CAC modeling, Share of SERP, Content Production)
• Set client goals using Google Analytics, CRM data, SEMRush and Ahrefs, with Associate Director (AsD) approval
• Manage project execution via Asana; delegate tasks to Specialists, clients, and partner with Project Managers when present
• Work closely with content writers and designers to deliver quality content campaigns on time
• Proactively communicate timeline expectations, progress, and roadblocks to clients and internal leadership via Slack and bi-weekly meetings
• Report to clients on cadence: bi-weekly meetings, monthly reports, quarterly reports, and 2 bi-annual business review presentations

SEO Strategist

• Create custom SEO and content strategies for enterprise B2B/SaaS clients and implement best practices
• Use project phase, client marketing goals, ongoing campaigns, and historical performance to optimize strategies
• Craft creative briefs and content campaigns driven by competitor and audience insights
• Apply LTV:CAC modeling, Customer Generation methodology, Share of SERP, and Content Production best practices
• Set client goals using data sources like Google Analytics, CRM, SEMRush, and Ahrefs; get goals approved by Associate Director
• Manage project execution via Asana: delegate tasks, partner with Project Managers, and ensure timely delivery and quality
• Work closely with content writers and designers to complete content campaigns and maintain client standards
• Serve as main interface between clients and internal teams; proactively communicate via Slack and bi-weekly meetings
• Report progress on NSMs with bi-weekly meetings, monthly and quarterly reports, and bi-annual business reviews
• Identify upsell, cross-sell, and referral opportunities and pursue account growth

SEO Manager

Content Marketing Manager

• Create and manage custom content and SEO strategies for enterprise clients
• Serve as primary client-facing strategist and main interface between clients and internal teams
• Set goals using data from Google Analytics, CRM, SEMRush, Ahrefs and get approval from Associate Director
• Project manage execution of strategies using Asana, delegate tasks, and partner with Project Managers
• Work closely with content writers and designers to deliver content campaigns on time and to quality standards
• Proactively communicate timeline expectations, progress, roadblocks, and opportunities to clients and internal leadership
• Regular reporting cadence: bi-weekly client meetings, monthly reports, quarterly reports, and bi-annual business reviews
• Use best practices including LTV:CAC modeling, Customer Generation methodology, Share of SERP, and Content Production to optimize client results

Content Manager

• Create and manage custom client strategies and implement best practices to achieve NSMs
• Serve as primary client-facing strategist for Enterprise clients, communicating with clients and internal stakeholders
• Use project phase, client goals, campaigns, and historical performance to optimize and revise strategies
• Work with Associate Director (AsD) when roadblocks arise and for goal approval
• Craft creative briefs and content campaigns based on competitor and audience insights
• Set goals using data sources (Google Analytics, CRM data, SEMRush, Ahrefs) and present alongside AsD
• Ensure strategy execution via Asana: delegate tasks, partner with Project Managers, manage content writers and designers
• Proactively communicate timelines, progress, roadblocks, and opportunities to clients and internal leadership
• Regular reporting cadence: bi-weekly meetings, monthly reports, quarterly reports, and bi-annual business reviews

Content Strategist

• Create custom SEO and content strategies for Enterprise B2B clients and revise strategies over the client lifetime
• Serve as a client-facing Content Strategist (internally titled Account Strategist, Content & SEO) responsible for day-to-day client deliverables
• Set goals using data sources (Google Analytics, CRM data, SEMRush, Ahrefs) and present with Associate Director approval
• Ensure execution of strategy via project management, delegating tasks and partnering with Project Managers where present
• Work closely with content writers and designers to complete content campaigns on time and maintain quality standards
• Proactively communicate timeline expectations, deliverable cadence, and progress to clients and internal leadership
• Regular reporting cadence: bi-weekly client meetings, monthly reports, quarterly reports, and two bi-annual business review presentations
• Identify upsell/cross-sell/referral opportunities and support MRR retention and NSM attainment

Search Engine Optimization Manager

• Client-facing Content Strategist (Account Strategist, Content & SEO internally) responsible for day-to-day client deliverables and custom client strategies
• Create, manage, and revise holistic marketing and content strategies using project phase, client goals, campaigns, and historical performance
• Work closely with Associate Director for strategy reviews and roadblocks
• Craft creative briefs and content campaigns based on competitor and audience insights
• Set measurable goals for clients using analytics and reporting tools and present goals alongside Associate Director
• Ensure strategy execution through project management: delegate tasks, use Asana, partner with Project Managers, and coordinate with writers and designers
• Proactively communicate timelines, progress, roadblocks, and opportunities to clients and internal leadership via Slack, bi-weekly meetings, and regular deliverables
• Regular reporting cadence: bi-weekly meetings, monthly reports, quarterly reports, and bi-annual business review presentations
• Look for upsell/cross-sell opportunities and ask for referrals as part of account growth

Search Engine Optimization Strategist

Performance Marketing

• Directly responsible for both client and employee retention; performance reflected in P&L
• Set the goals for every client engagement in their pod
• Ensure every client follows best practices across channels (LTV:CAC modeling, Customer Generation, Share of SERP, Functional Content)
• Break down barriers to campaign approval and support strategists in earning approvals
• Ensure roadblocks are discussed in 1x1s and action plans are established
• Build structure, create cadence, support proactively, and empower team with clear communication and expectation setting
• Drive key goals: NSM attainment 100%, CSAT 4.2+, and bookings $150k per half of the year (pod)
• Collaborate virtually (Zoom, Slack) and operate 100% virtually from a home office when applicable

Associate Director, Paid Media

• Responsible for client and employee retention; performance is directly reflected in the P&L
• Set goals for every client engagement in their pod
• Ensure every client follows best practices across channels (including LTV:CAC modeling, Customer Generation, Share of SERP, Functional Content)
• Support strategists to earn campaign approvals and remove roadblocks
• Ensure roadblocks are discussed in 1x1 conversations and action plans established
• Build structure, create cadence, proactively support and empower team with clear communication and expectation setting
• Drive measurable goals: NSM attainment 100%, CSAT 4.2+, Bookings $150k per half-year (total across pod for H1)
• Operate primarily virtually from a home office and collaborate with colleagues through Zoom and Slack
• May utilize company offices in Irvine, CA and participate in company-wide programs and trips

Social Media Manager

• Directive Consulting is the leading B2B performance marketing agency that uses Customer Generation to drive pipeline, fuel SQLs, and scale B2B/SaaS brands
• Part-time Social Media Intern role creating real-time content across TikTok, Instagram, LinkedIn, Twitter, Facebook, and YouTube
• Plan, create, and publish content that stops thumbs and starts conversations
• Identify emerging trends and turn them into content that drives buzz, engagement, and brand visibility
• Actively engage with the community by replying to comments and joining trending conversations
• Collaborate with the marketing team to elevate brand presence and voice across platforms
• Analyze performance metrics and share ideas to optimize reach, engagement, and content strategy
• Brainstorm creative concepts (Reels, memes, threads, carousels, long-form videos)
• Gain hands-on experience with how social media drives real business impact as part of a full-funnel marketing strategy
• Internship details: approximately 6–7 hours per week for an initial 12 weeks; compensation $20 per hour; potential for extension

Social Media Intern

Analyst

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads.
We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.
We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.
But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold?
About The Role: This role reports to the Director of CRO and plays a crucial role in shaping and executing high-impact, data-driven strategies to enhance advertising, landing page and website conversion rates within our CRO service line.
Passionate about using data to drive business growth, you will work directly with our enterprise SaaS clients, running point on creating custom strategies, executing CRO deliverables, demonstrating strategic leadership, and bringing expert knowledge in conversion rate optimization. Using a strong analytical mindset and proven methodologies, you will continuously refine our processes and ensure best-in-class performance for each client, positioning our team as true CRO leaders, consistently delivering high-performing strategies that drive results.
Please note- this role is titled Senior Account Strategist, CRO internally
What You'll Do: Own, lead and execute high-impact CRO strategies, bridging data insights with creative solutions to drive measurable improvements in our clients' conversion rates
Design and implement CRO strategies for diverse clients, tailoring initiatives to drive results aligned with their business goals
Lead and run the day-to-day CRO strategy for multiple client accounts, overseeing end-to-end experimentation for A/B and multivariate testing and behavior analysis, using supportive research to explore and validate hypotheses
Serve as a strategic partner, providing advanced guidance on CRO methodologies and tools, particularly for clients new to CRO
Conduct CRO audits to assess clients’ strengths and weaknesses, providing solid, persuasive advice and concrete plans on how and where to improve conversions
Establish KPIs for conversion rate optimization and create robust A/B testing roadmaps for CRO for advertising (Digital Campaigns, Ad sets, Landing Pages) and CRO for websites (user-experience, journey mapping, increasing demos held and form fills)
Make sound CRO recommendations while weighing client appetite for risk, technical limitations and CRO maturity
Collaborate with other service lines to identify CRO opportunities and contribute to client pitches. This includes supporting and building slides for pitch decks and presenting strategies and impact to potential clients with confidence and clarity
Drive cross-sells, upsells and referrals via client relationships and professional network while working in-tandem with Paid Media, SEO/Content, Video, MOps and Startup teams to bring CRO strategy into the full service client mix
Travel to visit clients approximately once per year, per client or as needed
What Success Looks Like: You encompass our core values through every interaction; internally and externally
Effectively manage multiple mid-tier and enterprise accounts
Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores
Build client trust and relationships that create consistent renewals
Cross-sell services that align with client goals and objectives
Clearly communicate results with client point of contact and executives
Exceptional decision-making, as it relates to strategic direction for accounts
Work Environment Requirements: As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.
Additional Information: At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC1

Senior CRO Analyst

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads.
We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.
We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.
But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold?
This role reports to the Director of CRO and plays a crucial role in shaping and executing high-impact, data-driven strategies to enhance advertising, landing page and website conversion rates within our CRO service line.
Passionate about using data to drive business growth, you will work directly with our enterprise SaaS clients, running point on creating custom strategies, executing CRO deliverables, demonstrating strategic leadership, and bringing expert knowledge in conversion rate optimization. Using a strong analytical mindset and proven methodologies, you will continuously refine our processes and ensure best-in-class performance for each client, positioning our team as true CRO leaders, consistently delivering high-performing strategies that drive results.
Please note- this role is titled Senior Account Strategist, CRO internally
Own, lead and execute high-impact CRO strategies, bridging data insights with creative solutions to drive measurable improvements in our clients' conversion rates
Design and implement CRO strategies for diverse clients, tailoring initiatives to drive results aligned with their business goals
Lead and run the day-to-day CRO strategy for multiple client accounts, overseeing end-to-end experimentation for A/B and multivariate testing and behavior analysis, using supportive research to explore and validate hypotheses
Serve as a strategic partner, providing advanced guidance on CRO methodologies and tools, particularly for clients new to CRO
Conduct CRO audits to assess clients’ strengths and weaknesses, providing solid, persuasive advice and concrete plans on how and where to improve conversions
Establish KPIs for conversion rate optimization and create robust A/B testing roadmaps for CRO for advertising (Digital Campaigns, Ad sets, Landing Pages) and CRO for websites (user-experience, journey mapping, increasing demos held and form fills)
Make sound CRO recommendations while weighing client appetite for risk, technical limitations and CRO maturity
Collaborate with other service lines to identify CRO opportunities and contribute to client pitches. This includes supporting and building slides for pitch decks and presenting strategies and impact to potential clients with confidence and clarity
Drive cross-sells, upsells and referrals via client relationships and professional network while working in-tandem with Paid Media, SEO/Content, Video, MOps and Startup teams to bring CRO strategy into the full service client mix
Travel to visit clients approximately once per year, per client or as needed

Senior Conversion Optimization Analyst

Account Manager

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of Programmatic campaigns
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are being achieved
• Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

Account Strategist, Paid Media

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of Programmatic campaigns
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are being achieved
• Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

• You encompass our core values through every interaction; internally and externally
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department level OKRs, such as client growth and goal attainment
• Build client trust and relationships that create consistent renewals
• Cross-sell services that align with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Exceptional decision making, as it relates to strategic direction for accounts

Head of Finance

Lead Motion Designer

Lead Motion Designer

Programmatic Manager

Assistant Controller

SEO Strategist

SEO Manager

Content Marketing Manager

Content Strategist

Search Engine Optimization Manager

Search Engine Optimization Strategist

Associate Director, Paid Media

Associate Director, Paid Media

Social Media Intern

Senior CRO Analyst

Senior Conversion Optimization Analyst

Account Strategist, Paid Media

Account Strategist, Paid Media

Senior Account Strategist, Paid Media