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Directive

Vice President of Paid Media

Directive

. The VP, Paid Media owns a ~$15M P&L spanning three pillars: Paid Media, Programmatic, and Creative.

Posted 4/22/2026full-timeRemote • Florida, Missouri, North Carolina, Pennsylvania, Texas • 🇺🇸 United StatesLead💰 $150,000 per yearWebsite

About the role

Key responsibilities & impact
  • The VP, Paid Media owns a ~$15M P&L spanning three pillars: Paid Media, Programmatic, and Creative.
  • This role reports to the Managing Director, Performance, and is accountable for client outcomes, retention, and quality of work across all three pillars.
  • The VP defines what “good” looks like and reinforces that standard consistently across teams.
  • The VP is present at critical points in the client lifecycle where quality directly impacts retention and growth. They review strategy, challenge thinking, and ensure output meets standards before reaching clients.
  • The VP scales impact by developing Associate Directors into strong operators and quality owners.

Requirements

What you’ll need
  • 10+ years of paid media leadership experience, with demonstrated ownership of multi-channel paid practices at scale.
  • Experience managing middle managers (Associate Directors, Group Directors, or equivalent) with teams of billable consultants under them.
  • P&L ownership experience, including responsibility for gross margin and commercial outcomes.
  • Fluency across multiple paid channels (search, social, programmatic) with sufficient depth to inspect strategy and execution credibly.
  • Demonstrated experience developing middle managers into senior leaders.

Benefits

Comp & perks
  • Compensation for this role includes a competitive base salary + strong bonus package
  • 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
  • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
  • Benefits to Support the Whole Person:
  • 🧠 **Mental** - Access to certified therapists through **Spring Health**, membership to **Headspace**
  • 💪 **Physical **- Physical therapy through **Omada, **thousands of **Aaptiv** virtual workouts**, **complimentary **One Medical** membership for primary and virtual care
  • 🛫 T**ime Off** - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
  • 💰 **Financial** - Traditional and Roth 401(k) with a 3% company match
  • 🌟 **Bonus** - Annual bonus based on tenure, which scales in total amount over time
  • 🌴 **Annual Company-wide Retreat**

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
paid mediaprogrammaticmulti-channel paid practicesP&L ownershipgross margin managementstrategy inspectionexecution oversight
Soft Skills
leadershipclient outcomes managementteam developmentquality assurancestrategic thinking