Deckers Brands

Ecommerce

• Lead the execution, delivery, and continuous improvement of Deckers’ global eCommerce platforms and consumer digital experiences.
• Ensure eCommerce capabilities are scalable, reliable, and aligned to business priorities.
• Manage teams responsible for development, platform operations, and optimization of eCommerce systems.
• Champion innovation and operational excellence ensuring platforms are always ready for growth.
• Inspire and empower high-performing engineering teams fostering a culture of inclusion.
• Collaborate across Product, Digital, Marketing, and Operations to deliver customer-centric experiences.
• Modernize technology stack and introduce best practices that keep Deckers ahead in digital retail.
• Measure impact on business growth, conversion, and customer satisfaction with eCommerce solutions.
• Shape the culture and future of Deckers’ digital journey by being a visible leader.

Director, eCommerce Technology

• Lead cross-functional collaboration with regional business partners and global stakeholders to implement new digital capabilities, including UGG.com and other strategic initiatives
• Guide product teams in applying Agile practices to consistently deliver features and enhancements aligned with business priorities
• Balance competing project constraints—scope, schedule, resources, risk, quality, and budget—to ensure on-time, high-quality delivery
• Ensure compliance with key project controls, governance, and reporting standards throughout project lifecycles
• Drive North America–specific rollout and adoption of new technologies, processes, and site features that enhance the consumer experience
• Partner with technology teams and business stakeholders to ensure smooth implementation and uptake of regional features
• Monitor project dependencies and coordinate across teams to reduce risk and enable smooth execution
• Focus primarily on North America programs while maintaining visibility into global dependencies and requirements
• Generate, track, and analyze outcomes of major initiatives
• Provide insights, reporting, and recommendations to leadership to ensure initiatives deliver against KPIs and business objectives
• Take on additional projects and responsibilities as assigned by management

eCommerce Initiatives Manager

Art Director

• Lead projects from brief to final delivery across campaigns, collaborations, social, and experiential, together with Sr. Manager Creative Operations, North America
• Oversee and manage North America in-house and freelance creative resources, ensuring high-volume asset production and complex projects are delivered on time and with exceptional quality
• Provide strong art direction, design and storytelling expertise across all creative outputs, including campaign development and creative ideation
• Adapt global toolkits into culturally relevant regional assets, ensuring consistency and impact
• Create locally relevant ideas from concept through to delivery, rooted in cultural insight
• Manage and inspire internal creative teams, while overseeing external agency partners
• Balance creative vision with operational rigor, ensuring alignment and consistency across all touchpoints
• Collaborate with cross-functional partners to bring consumer-first ideas to life
• Understand business needs and help shape the long-term creative vision for the brand
• Stay ahead of cultural and design trends to keep the brand modern and relevant
• Mentor creative talent and foster an environment of inclusion and belonging

Associate Creative Director

Backend Engineer

• Define and scale Deckers’ modern data and analytics platform architecture, ensuring it is secure, scalable, governed, and optimized for performance and cost.
• Establish foundational architectural frameworks, technology standards, and best practices for our cloud-native platform, with AWS as the core environment.
• Collaborate with data architects, platform and DevOps engineering teams, product leaders, and governance specialists.
• Support the development of the enterprise data platform strategy aligned with business objectives and digital transformation initiatives.
• Define and maintain the architectural blueprint and reference architecture for the cloud-native data platform using AWS as the core environment.
• Establish principles and patterns for platform scalability, reliability, security, observability, and cost optimization across platform services and shared capabilities.
• Design and maintain standards for platform architecture layers including infrastructure, networking, identity and access management, audit logging, metadata management, access control, and observability.
• Partner with domain architects and engineering teams to ensure shared platform services are reusable, modular, and governed, and that domain teams can self-serve effectively.
• Guide the adoption of platform services and tools that enable data mesh, pub-sub models, event-driven architectures, and self-serve data product delivery.
• Lead evaluation and selection of core platform technologies and services, ensuring they meet business needs for analytics, real-time streaming, governance, and machine learning enablement.
• Promote architectural patterns that enable resilience, scalability, cost efficiency, and rapid delivery, including standards for automation, environment management, and operational readiness.
• Partner with Data Governance, Security, and Compliance teams to embed privacy, security, and audit-readiness into platform architecture and delivery practices.
• Define standards for metadata capture, lineage tracking, data quality measurement, and access management across platform services and tooling.
• Provide architectural leadership and mentorship to platform engineers, DevOps teams, and data engineering teams, including design reviews and technical guidance.
• Collaborate with Program Delivery, Product Management, and architecture peers to align roadmaps, sequencing, and execution plans across multiple teams.
• Influence platform design decisions across the organization and drive alignment to enterprise goals through standards, reference implementations, and review processes.
• Support vendor evaluations, licensing decisions, and long-term technology investments for the platform ecosystem, including total cost of ownership considerations.

Director, Platform Architecture

Risk

• Develop and maintain enterprise data governance strategies, frameworks, and policies aligned with business priorities, risk posture, and compliance obligations
• Establish and operate governance structures that support domain ownership, data product stewardship, and data mesh enablement
• Draft, publish, and maintain standards covering data quality, metadata management, privacy, security, access controls, classification, and retention
• Partner with Legal, Privacy, Information Security, and Compliance teams to ensure governance policies align with regulatory requirements such as GDPR and CCPA
• Define data quality metrics, thresholds, and monitoring approaches, driving accountability through transparent scorecards and remediation processes
• Lead governance operationalization by embedding controls into delivery workflows and data product lifecycle processes
• Partner with platform and engineering teams to implement governance capabilities into core data platforms, including cataloging, lineage tracking, and access governance
• Build and lead a community of practice for data stewards and domain data owners, including training and ongoing enablement
• Establish and run governance forums and decision-making processes to resolve data ownership, definition, quality, and access issues
• Provide executive-level reporting on governance maturity, compliance posture, data quality health, and key risks
• Lead and develop a governance team, setting objectives, coaching talent, and ensuring consistent delivery of governance outcomes

Director, Data Governance

Data Engineer

• Partner with the Director, Data Architecture to implement enterprise data architecture standards and ensure consistent adoption across domains and initiatives
• Lead architecture design for assigned domains and initiatives, including conceptual, logical, and physical data structures aligned to business requirements and data products
• Define and maintain domain-aligned data definitions and semantic consistency to support a unified understanding of key business entities and metrics
• Develop architecture patterns that support batch and streaming use cases, including event-driven data flows and canonical representations
• Collaborate with data engineering teams to translate architecture designs into scalable physical implementations on AWS cloud data platforms
• Participate in architecture and design reviews, providing guidance, feedback, and enforcement of standards for new data products and platform changes
• Partner with governance teams to align architecture with data quality, privacy, security, access controls, classification, retention, and metadata requirements
• Maintain architecture artifacts and documentation in a central repository, including definitions, reference designs, and decision records to improve reuse and consistency
• Facilitate workshops with business and technical stakeholders to capture requirements, refine definitions, and align on domain boundaries and ownership
• Identify architecture gaps and improvement opportunities, and recommend practical enhancements to standards, patterns, and tooling that improve scalability and interoperability
• Coach and enable engineers and analysts on architecture expectations and best practices through working sessions, office hours, and documentation

Data Architecture Lead

• Define and evolve enterprise data architecture principles, standards, and reference architectures aligned to business priorities and modern practices
• Lead the design and maintenance of enterprise conceptual, logical, and physical data structures, ensuring consistent definitions and shared semantics
• Establish domain-oriented architecture patterns for reusable, governed data products and interoperable data flows
• Develop architecture patterns supporting both batch and streaming workloads, including event-driven approaches and canonical representations
• Partner with data engineering teams to translate architecture and logical designs into scalable physical implementations on AWS cloud data platforms
• Ensure consistent data definitions, lineage, and metadata documentation across domains by enabling cataloging and lineage platforms
• Maintain a central repository of architecture artifacts, definitions, and metadata documentation
• Influence data design decisions across programs and projects through architecture reviews and standards enforcement
• Facilitate architecture and data design workshops with business and technical stakeholders
• Lead, mentor, and develop a team of data architects and specialists, ensuring consistent delivery of architecture outcomes
• Stay current on evolving architecture trends and evaluate their applicability to Deckers

Director, Data Architecture

Manager

• Support omni-channel retention and engagement strategies to drive growth for HOKA across North America
• Lead email and SMS marketing strategy, execution, and deliverability for US and Canada across multiple database platforms
• Manage day-to-day performance of email, SMS, and digital wallet programs, including automated and transactional campaigns
• Collaborate with marketing, ecommerce, creative teams, and external vendors to translate business objectives into CRM plans
• Act as primary contact for internal brand marketing teams and external vendor partners
• Plan and activate email, SMS, and digital wallet campaigns for key brand initiatives and product launches
• Execute geo-targeted campaigns to support wholesale and field events
• Develop and optimize retention tactics for HOKA membership, driving awareness, acquisition, and engagement
• Share feedback, best practices, and campaign insights with global and US marketing partners and cross-functional teams
• Analyze channel effectiveness using internal and third-party data sources to identify optimization opportunities
• Own weekly, monthly, and ad hoc channel reporting and analytics to inform tactics and strategy
• Support retention initiatives for HOKA owned retail
• Provide guidance and mentorship to Marketing Associates and/or Coordinators

Manager, Retention & Engagement

Analyst

• Coordinate and compile all data needed to complete Scope 3 Greenhouse Gas Accounting
• Organize materials and environmental data results for annual Corporate Responsibility report
• Maintain data integrity and ensure high data quality and consistency across reports
• Design, implement, and update computer scripting solutions to increase efficiency
• Operate cross-functionally on data projects and collaborate with various teams
• Conduct research to support data and Life Cycle Assessment (LCA) projects

Sustainability Analyst

• Define and lead the long-term eCommerce vision and strategy for UGG North America in partnership with global and regional leaders.
• Own the full NA eCommerce P&L, setting annual and multi-year performance plans and managing to budget, revenue, margin, and consumer KPIs.
• Establish strategic priorities that strengthen UGG’s digital marketplace presence and accelerate growth.
• Lead the creation and execution of seasonal and in-season digital go-to-market strategies rooted in consumer insights and personalization.
• Oversee site content, merchandising, functionality, and performance to ensure exceptional brand expression and commercial success.
• Drive new customer acquisition, retention, and loyalty strategies aligned with brand and financial goals.
• Provide executive-level reporting, insights, and recommendations to senior leadership.
• Serve as the North America executive lead for UGG.com and other global digital transformation initiatives.
• Shape regional digital strategy through partnership with Global Digital, DTC Technology, Brand, and Marketplace teams.
• Set and prioritize strategic roadmaps that maximize value, elevate global digital capabilities, and future-proof digital commerce.
• Champion deployment of new tools, platforms, and technologies that enhance consumer experience, operational efficiency, and brand impact.
• Monitor and evaluate emerging digital trends, competitive shifts, and new business models to drive innovation.
• Lead UGG’s NA Personalization/UX function, setting the vision for connected, personalized, and seamless consumer journeys.
• Partner across technical and experience teams to deploy scaled personalization solutions.
• Own the prioritization of UX testing, experimentation roadmaps, and continuous experience optimization.
• Embed a culture of data-driven decision making, testing, and learning across the digital organization.
• Ensure the digital experience reflects UGG’s premium brand positioning and evolving consumer expectations.
• Leverage insights, analytics, and financial data to shape strategy and optimize business performance.
• Ensure commercial, creative, merchandising, and product decisions are rooted in consumer understanding.
• Drive ROI measurement, scenario planning, and predictive modeling to guide investment decisions.
• Translate data into clear, actionable strategies that strengthen brand, consumer, and commercial outcomes.
• Build, lead, and inspire a high-performing, future-ready digital commerce team.
• Set clear organizational priorities aligned with business needs and global direction.
• Assess talent, identify skill gaps, and champion ongoing development, coaching, and succession planning.
• Foster a culture of inclusion, collaboration, innovation, and accountability.
• Model Deckers leadership behaviors and champion an environment where employees feel empowered, valued, and engaged.
• Lead cross-functional influence and drive enterprise cohesion across brand, product, operations, technology, and retail teams.

VP, eCommerce

Platform Engineer

• Support and maintain AWS cloud infrastructure across EC2, S3, Redshift, IAM, VPC, subnets, and networking components
• Troubleshoot and debug infrastructure as code in CloudFormation and Terraform, enhancing and correcting configurations
• Manage DevOps operations including CI/CD pipeline automation and deployment troubleshooting
• Implement and uphold security best practices, including identity and access management, least privilege, and secure configuration standards
• Monitor and optimize cloud resource utilization, cost, and performance, recommending improvements for reliability and efficiency
• Take ownership of infrastructure tasks, driving them to completion with clear communication of status and risks
• Proactively resolve infrastructure issues, including incident response, root cause analysis, and preventive actions
• Document infrastructure configurations, operational procedures, and runbooks to boost team effectiveness and reduce risk
• Provide occasional support for GCP-based infrastructure and services
• Collaborate with engineering, security, and IT partners to deliver stable platform capabilities and enhance developer experience

Platform Engineering Lead

Vice President

• Step into a career-defining opportunity as the Head of Program and Portfolio, where your vision and leadership will shape the future of Deckers Brands.
• You’ll be the architect of transformation, driving enterprise-wide programs that fuel innovation, growth, and exceptional experiences for our customers and teams.
• This is your chance to unite business, technology, and operations around a bold strategic roadmap—delivering measurable impact and inspiring change at every level.
• Champion the creation and evolution of a high-performance PMO, setting the gold standard for program delivery and governance.
• Forge powerful partnerships with C-suite leaders, aligning priorities and building multi-year roadmaps that drive real business results.
• Lead the charge on major transformation initiatives—consumer experience, supply chain, digital, technology, and data—ensuring every project delivers value and ROI.
• Be the trusted voice for program updates, board reporting, and cross-functional alignment, building trust and transparency across the organization.
• Cultivate a culture of accountability, clarity, and proactive communication, empowering teams to deliver their best work.
• Design and implement future-state outcomes and use cases that set new benchmarks for efficiency and standardization.
• Stay ahead of the curve by integrating emerging technologies into our business strategies.
• Optimize performance with data-driven insights, automation, and streamlined processes.
• Build and mentor a world-class team of Program Managers, Project Managers, and Delivery Leads, fostering collaboration and professional growth.
• Inspire innovation, drive continuous improvement, and champion a culture where every voice is heard and valued.

VP, Program and Portfolio

Machine Learning Engineer

• Lead the design and delivery of analytics-ready data models and transformation layers using dbt as the standard framework
• Establish and enforce dbt development standards, including model design, documentation, testing, CI/CD, and release practices
• Own delivery and operations of scalable ingestion, transformation, and delivery pipelines on AWS, ensuring reliability, performance, and cost efficiency
• Partner with Cloud Engineering and Security to ensure AWS data solutions meet security, privacy, and compliance requirements
• Implement monitoring, alerting, incident response practices, and runbooks for dbt and AWS workloads to improve operational stability
• Drive strong data quality practices including source definitions, freshness checks, automated tests, and data lineage expectations
• Collaborate with business stakeholders to translate needs into prioritized roadmaps and delivered data products
• Manage and mentor data engineers and analytics engineers through coaching, performance management, and career development
• Promote disciplined engineering practices across the team including code review standards, documentation, automation, and reusable frameworks
• Enable future machine learning use cases by ensuring curated datasets are ML-ready, including feature readiness and foundational requirements for model operationalization
• Evaluate and introduce platform improvements that strengthen scalability, maintainability, governance, and developer productivity

Senior Manager, Data & ML Engineering

Marketing

• Negotiate contracts and manage a global roster of Youth + NIL athletes
• Build and maintain relationships with agents, coaches, and event organizers in the NCAA and high school communities
• Collaborate cross-functionally with product, marketing, event, content, and social media teams to engage younger audiences
• Drive the “Disrupt Track” brand initiative from a Youth/NIL perspective
• Facilitate the transition of NIL athletes into professional contracts with HOKA
• Execute regular gatherings, summits, camps, and engagement opportunities for NIL athletes
• Manage internal communications with leadership regarding trends, partnerships, insights, and product feedback
• Monitor youth run culture trends in key regions (USA, EMEA, Japan, China) to inform strategy

Youth Athlete Manager, Global Sports Marketing

• Provide integrated guidance to People Experience Business Partners (PXBPs) and business leaders on compensation strategy, job evaluation, promotions, job changes, and individual compensation or classification concerns
• Advise on broader compensation issues to ensure alignment with organizational goals and compensation philosophy
• Conduct job evaluations using organizational, market, and internal equity factors
• Create and place jobs within the company structure and assign appropriate pay grades using job evaluation methodologies and market research
• Develop, maintain, and champion job leveling frameworks, compensation guidelines, and pay equity practices
• Ensure compensation programs support consistency, fairness, and transparency across the organization
• Support compliance-related reporting and audit activities; ensure adherence to state and federal laws related to minimum wage, pay transparency, pay reporting, and other compensation-related regulations
• Participate in annual and ad hoc salary surveys, including compliance-related pay reporting
• Analyze survey results and market trends and recommend updates to pay structures, pay grade assignments, and compensation practices
• Evaluate the effectiveness of compensation programs through internal and external research, including turnover trends, offer acceptance rates, and salary range variance analyses
• Review employees’ pay regularly to assess internal equity and market competitiveness; recommend adjustments aligned with business strategy and budget
• Oversee the accuracy and integrity of compensation data within the HRIS; audit employee compensation data, resolve discrepancies, and identify opportunities for system enhancements
• Plan, develop, and support compensation and People Experience (PX) projects, including compensation modeling, annual market review, promotion cycles, and bonus plan reviews
• Lead the planning, coordination, facilitation, administration, and reporting of the annual compensation review process; conduct after action review
• Participate in developing and refining team processes and methodologies