Social Media Manager, Lifestyle

Deckers Brands

Social Media Manager shaping HOKA's brand voice and engagement through social media strategies. Collaborating on content and cultural storytelling to enhance brand presence across all platforms.

Posted 6/10/2026full-timeRemote • Arizona, California, Texas, Utah, Washington • 🇺🇸 United StatesSeniorLead💰 $96,600 - $130,400 per yearWebsite

About the role

Key responsibilities & impact

Develop, implement, and lead comprehensive social media strategies to drive brand engagement
Lead social storytelling around lifestyle, collaborations, and cultural moments
Manage relationships with agencies and vendors to set objectives
Lead the development of clear, insight-driven content briefs
Partner with influencer marketing to identify creators and trends
Help shape the visual and editorial direction of lifestyle social content
Oversee and guide social copy development
Collaborate with cross-functional stakeholders to inform content strategies
Measure and optimize social media campaigns
Translate data into actionable insights

Requirements

What you’ll need

7+ years of experience in social media, content strategy, or digital marketing
Proven track record of growing large-scale social communities
Deep understanding of social-first trends and platform nuances
Excellent communication, interpersonal, project management, and organizational skills
BA/BS degree or equivalent practical experience
Experience working effectively in complex global organizations
Expert in Microsoft Office; experience using Dash Social or other social media management platforms
Knowledge of Adobe is a plus
Experience in social media copywriting

Benefits

Comp & perks

Competitive Pay and Bonuses
Financial Planning and wellbeing
Time away from work
Extras, discounts and perks
Growth and Development
Health and Wellness

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media strategycontent strategydigital marketingsocial media copywritingdata analysiscampaign optimizationinsight-driven content developmentinfluencer marketingcommunity growthsocial-first trends

Soft Skills

communicationinterpersonal skillsproject managementorganizational skillscollaborationleadershiprelationship managementcreativitystrategic thinkingadaptability