Director, Sales – Iberia & Italy

Deckers Brands

Sales Director for HOKA managing strategic growth and retail ecosystem in Italy and Iberia. Leading a high-performing sales team and maximizing brand presence and standards across all touchpoints.

Posted 7/20/2026full-timeMilan • 🇮🇹 ItalyLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in commercial sales and marketing, with a strong focus on strategic planning, sales management, and brand development within the sports goods and footwear sector. Proven ability to lead teams, drive profitability, and execute successful marketing campaigns while ensuring compliance with brand standards.

Highest-signal resume keywords

Sales Management ExperienceBrand ManagementStrategic PlanningCross-Functional CollaborationRetail Ecosystem Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ForecastingMarket AnalysisProfit MaximizationConsumer-Focused GuidelinesProduct Training

Soft Skills

Problem-SolvingEmotional IntelligenceEffective PresentationConflict ManagementMotivated by Challenges

Industry Keywords

Sports GoodsFootwear SectorRetail PartnersEMEA MarketCorporate Ethics

About the role

Key responsibilities & impact

Localize and execute the EMEA strategic plan for your market(s), ensuring achievement of sales plans and business objectives
Lead, manage, and develop strategic and field sales representatives, supporting their growth and success
Build and oversee the retail ecosystem using brand-building and consumer-focused guidelines
Prepare and execute seasonal sales and product forecasts, collaborating with marketing and DTC teams
Partner with Trade Marketing to deliver strategic marketing requirements and seasonal campaigns
Develop profitability and maximize sales within target markets
Collect, manage, and share sales information with the EMEA Senior Sales Director and other departments
Represent Deckers Brands positively and drive service excellence
Identify sales opportunities through comparative analysis of sales data
Recruit, train, and succession plan for sales teams, facilitating weekly sales meetings
Ensure compliance with brand guidelines, product training, and standards
Promote corporate ethics and values to all teams and business partners.

Requirements

What you’ll need

Substantial experience in commercial sales/marketing at a national level, proven sales management experience
Experience in sports goods and footwear sector desirable, keen interest in running and outdoor activities
Previous experience in cross-functional/matrix organizations, proven brand management and successful sales
Demonstrates Deckers values, ambitious, confident, emotionally intelligent, motivated by challenges, assertive, passionate about results, dynamic, energetic, forward-thinking, celebrates successes, highly motivated, innovative, and creative
Strong problem-solving skills, able to deal with ambiguity, committed to results, focused on retail partners and consumers, effective presentation and conflict management skills.

Benefits

Comp & perks

Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Generous Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a pay-check. From generous discounts to community-based programs, we offer a variety of cool extras.
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme.
Hybrid & Flexible Working Environment.