Crypto.com

Director

• Define and drive the strategy for the Banking segment, owning the roadmap for accounts, liquidity utility, and everyday financial features to maximize ROI.
• Define and own the North Star engagement KPIs for the banking vertical, ensuring every feature launch drives higher MAU and everyday banking utility.
• Establish a world-class experimentation culture within your team. You will relentlessly test hypotheses around onboarding, activation, and retention to drive incremental growth.
• Foster the use of AI tools (including "vibe coding" and rapid prototyping) within the PM and design teams to accelerate the build-measure-learn loop and drive extreme process efficiency.
• Own the end-to-end banking onboarding logic, ensuring a frictionless, delight-driven journey that converts crypto-native users into banking-active users.
• Oversee the evolution of the accounts experience, from core wallet utility to advanced savings and cashflow orchestration features.
• Partner with Engineering, UX, and Legal/Compliance to evolve our collaboration model, ensuring the "Bank" segment ships high-quality products at an elite fintech pace.
• Lead and mentor a squad of 2-3 PMs, instilling a customer-obsessed and data-driven mindset across the organization.

Product Director – Banking Engagement

Sales

• Pipeline Execution: Proactively source, pitch, and onboard institutional prospects, specifically targeting hedge funds, family offices, and proprietary trading firms.
• Solution Selling: Effectively position the Crypto.com ecosystem—including the Exchange, OTC desk, and Custody solutions—to meet the specific needs of institutional traders.
• Onboarding Management: Drive the end-to-end onboarding process, coordinating with Legal, Compliance, and Operations to ensure a seamless "time-to-trade" for new clients.
• Relationship Management: Serve as the primary point of contact for your book of business, ensuring high retention and identifying opportunities for upselling or cross-selling new products.
• Market Insights: Provide "boots on the ground" feedback to the Product and Strategy teams regarding competitor pricing, feature gaps, and client pain points.
• Sales Reporting: Maintain accurate records of sales activity and forecasts within the CRM, providing regular updates on KPIs such as Trading Volume and Assets under Management (AUM).

Senior Manager – Institutional Sales

• Lead Generation & Conversion: Proactively identify, pitch, and onboard institutional prospects, including proprietary trading funds, hedge funds, asset managers, and family offices.
• Consultative Selling: Deeply understand client requirements to position the full Crypto.com stack, including our Exchange, OTC desk, Custody solutions, and Crypto-as-a-Service (CaaS).
• Product Innovation: Identify gaps in the current market and work with internal teams to develop and launch new institutional-grade offerings (e.g., lending, prime brokerage).
• Market Ambassadorship: Represent Crypto.com at major industry conferences and community gatherings to elevate our brand and deepen our institutional footprint.
• Full Deal Lifecycle: Take ownership of the entire sales funnel—from initial outreach and market research to drafting and closing complex partnership agreements.
• Retention & Feedback: Maintain high-touch relationships with your book of business, gathering actionable feedback to drive continuous product improvement.
• Competitive Intelligence: Stay ahead of market trends and competitor movements to ensure our value proposition remains best-in-class.

Director, Institutional Sales

• Identifying and reaching out to potential VIP clients (high-volume/advanced traders).
• Navigate VIP clients towards the right products and monitor OKRs and KPIs.
• Customizing innovative solutions and incentives tailored to high-value customers' needs (e.g., new perks, product features).
• Maintaining ongoing contact with VIP clients, tracking feedback, and recommending product improvements.
• Providing timely, satisfactory customer service and issue resolution for VIPs, liaising with internal teams.
• Attending conferences and community events to engage with potential VIPs and increase awareness.

VIP Sales Manager

Customer Success Manager

• Lead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines.
• Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability.
• Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell.
• Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases.
• Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms
• Partner with Data to define metrics and dashboards that measure the impact of CRM initiatives.
• Write API requirements and payload specifications for MarTech integrations.
• Use templating/ scripting to enable dynamic content and complex personalisation logic in CRM campaigns.
• Maintain up‑to‑date documentation (PRDs, specs, tracking plans, data flows) for all CRM initiatives.
• Collaborate with Growth, Product, and Engineering stakeholders to define lifecycle strategies that enhance customer experience, activation, and retention across prediction markets.
• Translate commercial objectives into clear lifecycle goals, test plans, and KPIs.

CRM MarTech Manager

• Lead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines.
• Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability.
• Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell.
• Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases.
• Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms.
• Partner with Data to define metrics and dashboards that measure the impact of CRM initiatives.
• Write API requirements and payload specifications for MarTech integrations.
• Use templating/ scripting to enable dynamic content and complex personalisation logic in CRM campaigns.
• Maintain up‑to‑date documentation (PRDs, specs, tracking plans, data flows) for all CRM initiatives.
• Collaborate with Growth, Product, and Engineering stakeholders to define lifecycle strategies that enhance customer experience, activation, and retention across prediction markets.
• Translate commercial objectives into clear lifecycle goals, test plans, and KPIs.

Analyst

• Own end-to-end commercial and revenue analytics for the VIP consumer segment, including trading activity, volumes, revenue contribution, engagement trends, and client lifecycle analysis (activation, growth, churn risk, reactivation).
• Identify and quantify revenue expansion opportunities across regions, product lines (Spot, Derivatives, Earn, new launches), and client cohorts (AUM tiers, behavior, tenure, activity patterns).
• Act as a sales enablement partner to the relationship management team, translating data into actionable insights that improve client conversations and commercial outcomes.
• Convert analysis into client-level talking points, cross-sell and upsell opportunities, targeted outreach lists, and performance narratives for relationship managers.
• Support relationship managers with pre-campaign, in-campaign, and post-campaign analysis to assess impact and optimize execution.
• Proactively surface commercial opportunities within the VIP client base, including underserved products, dormant or declining activity, and regional or cohort-specific growth pockets.
• Partner with VIP Leadership, Strategy and Product to design and evaluate targeted incentives and cohort-specific campaigns, assessing effectiveness and ROI.
• Build and maintain performance analytics covering VIP portfolio health, relationship manager effectiveness and coverage, and client engagement and responsiveness.
• Deeply understand team workflows, operating models, and tools to identify data gaps and proactively build reporting that enables better decision-making.
• Contribute to strategic initiatives such as VIP segmentation evolution, coverage model optimisation, and go-to-market strategies for VIP clients.

Commercial Analyst, VIP

• Identify the most appropriate way to launch in a new country and manage the process end-to-end which includes critical stakeholder management and understanding of local regulatory requirements
• Be accountable for designing an achievable timeline and the delivery of the product into market
• Manage and improve relationships with business partners/ vendors (card schemes, issuers, acquirers etc.) to work out the best solution and commercial agreements for Crypto.com
• Obtain a detailed understanding of the product and help execute enhancements that aim at improving Crypto.com's market penetration, usage and profitability
• Lead cross-regional and cross-functional project teams
• Keep updated on current trends, competitors and developments in both the crypto and financial market

Product Director – Cards

Community Manager

• Identify opportunities for long-term, recurring community events that are in support of crypto.com priorities
• Own the planning and execution of hosted events, ranging from small workshops to large scale conferences across key cities in North and South America
• Define event goals, OKRs, success metrics, and conduct data-driven postmortems to continuously improve event impact and ROI
• Establish and manage event budgets and timelines
• Manage relationships with vendors and agencies
• Assess and adapt to regional, cultural, and venue-specific requirements to ensure events are locally resonant and operationally sound
• Develop and maintain operational standards and playbooks to encourage consistent branding, elements, and ambiance across diverse event types
• Maintain and champion a high degree of quality across all stages of event planning, production, and execution
• Demonstrate resourcefulness in decisionmaking and driving events workstreams to completion, without compromising high standards

Community Manager - Americas

Product Marketing

• Partner up with product and strategy teams to own the roadmap for the Exchange vertical.
• Develop value propositions that differentiate our platform in a competitive global market.
• Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each.
• Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localized campaigns.
• Work closely with product managers to align on roadmap priorities and customer feedback loops.
• Partner up with the product team to manage the go-to-market planning for feature launches.
• Conceptualize integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute.
• Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed.
• Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localization across product messaging, local behavior and competitive landscape.
• Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
• Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging.
• Feed findings back into product and growth teams to inform prioritization and positioning.
• Design lifecycle programs that drive user activation, trading volume, and long-term retention.
• Conceptualize promotions, streaks, and incentive programs that reward engagement and boost retention.
• Work with data, analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows.
• Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
• Report using tools like GA4, Tableau, Mix panel: work closely with analytics and product to iterate quickly.

Product Marketing Manager – Exchange Product

QA Engineer

• Design, develop, and execute detailed test cases, test scripts, and automation frameworks for functional, and regression testing.
• Lead testing efforts for complex features and critical product components, ensuring high reliability and performance.
• Collaborate closely with developers and product managers to define clear quality criteria and testing requirements.
• Analyze requirements, user stories, and technical specifications to create effective test strategies and plans.
• Identify, report, and track defects using test management tools, advocating for timely resolution with the development team.
• Develop and maintain automated test scripts and frameworks to improve testing efficiency and coverage.
• Mentor junior QA engineers and contribute to knowledge sharing and process improvements within the QA team.
• Stay updated on emerging QA technologies, tools, and trends, incorporating best practices into testing processes.
• Communicate test results, risks, and quality status clearly to stakeholders.

Product Director – Banking Engagement

Senior Manager – Institutional Sales

Director, Institutional Sales

VIP Sales Manager

VIP Sales Manager

VIP Sales Manager

CRM MarTech Manager

CRM MarTech Manager

CRM MarTech Manager

CRM MarTech Manager

Commercial Analyst, VIP

Product Director – Cards

Community Manager - Americas

Product Marketing Manager – Exchange Product

Senior Quality Assurance Engineer – Crypto.com APP, Fiat