Cordance

Marketing

• Assist in building email campaigns, landing pages, social media posts, ad creative, and other assets.
• Coordinate reviews, feedback loops, and revisions across design, content, product, and legal teams.
• Maintain a central marketing calendar with deliverables, dependencies, and deadlines.
• Version control and file management (e.g. naming conventions, asset libraries, backups).
• Track progress via project management tools (Asana, Trello, Jira, etc.).
• Communicate briefs, timelines, specs, and approvals with event vendors.
• Follow up on deliverables and escalate as needed.
• Coordinate logistics: venue, caterers, audio/visual, travel, registrations, materials, swag.
• Support webinar setup (platform, invites, technical run-throughs), follow-ups, and reporting.
• Ensure UTM tagging, campaign tracking setup, and consistent naming conventions.
• Assist in performance reporting and variance analysis.
• Process purchase orders (POs), invoices, reimbursements, and expense tracking.
• Maintain vendor/contact databases, mailing lists, and marketing collateral inventories.

Marketing Coordinator

Sales Development Rep

• Represent Cordance’s portfolio of products and services, using strong product knowledge and research to articulate how our solutions address customer needs.
• Focus primarily on new logo acquisition through inbound and outbound prospecting.
• Generate leads and build relationships by nurturing prospects and developing early-stage sales opportunities. Respond rapidly to inbound inquiries (“speed to lead”).
• Conduct high-quality, high-volume outreach (70–90 activities per day) through calls, emails, video, and social media.
• Qualify prospects through research and discovery to ensure a strong fit for Cordance solutions. Identify opportunities to return unqualified leads to marketing for further nurturing.
• Schedule discovery meetings or demos with qualified prospects for assigned Account Executives.
• Utilize CRM (HubSpot), sales engagement tools, and data platforms (ZoomInfo) to track activities, log insights, and manage follow-ups.
• Collaborate closely with SDR leadership and Account Executives to develop and execute targeted prospecting strategies for assigned territories or accounts.
• Meet or exceed individual activity, qualification, and pipeline-generation goals.
• Share feedback, trends, and messaging insights with peers and leadership to continuously improve team performance.

Sales Development Representative, L2 SDR

Account Executive

• Identify, target, and convert new logo opportunities in K–12, Higher Ed, and Continuing Education.
• Build prospecting strategies using market insight into SIS platforms, academic workflow pain points, and institutional priorities.
• Execute targeted outbound campaigns and engage administrators, IT leaders, academic departments, and procurement teams.
• Manage full-cycle SaaS sales from qualification through contracting.
• Lead tailored product demos for academic committees, IT groups, and operational leaders.
• Conduct deep discovery around challenges such as accreditation, student lifecycle workflows, compliance, scheduling, or credentialing.
• Build ROI-driven value propositions aligned to institutional outcomes.
• Apply MEDDPICC rigor to improve qualification, deal progression, and forecast accuracy.
• Maintain accurate data and documentation in HubSpot.
• Present compelling business cases to academic councils and executive sponsors.
• Work closely with SDRs to refine targeting across education segments.
• Partner with Marketing to shape vertical campaigns and content.
• Ensure seamless handoff to Customer Success for onboarding and adoption.
• Navigate complex procurement processes, RFPs, and contracting.
• Structure terms aligned with institutional fiscal cycles and decision milestones.

Backend Engineer

• Define and execute the enterprise-wide strategy for:
• Data platforms
• Business systems architecture
• Integration frameworks
• Analytics infrastructure
• Drive standardization and modernization of fragmented systems across Business Units.
• Lead technology and data integration for acquisitions and newly onboarded businesses.
• Establish repeatable integration playbooks for:
• CRM consolidation
• ERP harmonization
• Data migration
• Identity and reporting standardization
• Rationalize overlapping systems and reduce operational complexity post-acquisition.
• Build enterprise-grade data foundations enabling cross-functional visibility across:
• GTM
• Finance
• Product
• Customer Operations
• Design scalable reporting and analytics frameworks supporting executive decision-making.
• Drive data quality, governance, lineage, and operational trust across platforms.
• Partner closely with:
• Product leadership
• Finance
• Revenue Operations
• Engineering
• Security & Compliance
• Act as the architectural bridge between business strategy and technical execution.
• Lead and mentor high-performing architecture, data, and integration teams.
• Turn technical debt into scalable operational capability.
• Evaluate build vs. buy decisions across systems and platforms.
• Establish scalable operating models supporting rapid organizational growth.

Director of Enterprise Data – Platform Architecture

Billing Specialist

• The Revenue & Billing Specialist will lead and optimize customer billing and revenue coordination processes across a multi-business-unit environment.
• This role is heavily focused on revenue accuracy, billing operations, order-to-cash process management, recurring revenue reconciliation, and cross-functional coordination between finance, sales, operations, and customer-facing teams.
• The ideal candidate brings experience managing complex billing operations, coordinating with accounting and finance teams, overseeing usage-based and recurring revenue models, and improving operational processes tied to invoicing and revenue recognition.
• This individual will serve as a key operational partner in optimizing our revenue infrastructure to supports growth, operational accuracy, and customer satisfaction.
• Partner with Cordance accounting and revenue teams to ensure invoices are generated accurately and delivered to the correct customer contacts.
• Identify and resolve billing discrepancies, invoicing errors, and customer account issues in collaboration with accounting and customer-facing teams.
• Coordinate purchase order (PO) collection, validation, and acceptance processes to support timely invoicing and revenue collection.
• Lead monthly ARR and revenue review processes across consolidated business units.
• Analyze revenue reporting discrepancies, data inconsistencies, and long-standing reconciliation issues impacting reporting accuracy.
• Partner with finance and accounting teams to improve revenue visibility, forecasting accuracy, and reporting consistency.
• Support leadership with operational analysis related to recurring revenue performance and billing trends.

Revenue & Billing Specialist

Financial Planning and Analysis

• Own recurring ARR, revenue, and operational reporting across the Industrials Division
• Lead monthly and quarterly forecasting processes, including variance analysis and executive reporting packages
• Analyze SaaS performance metrics including ARR, retention, bookings, churn, margins, and operating leverage
• Support multi-business unit financial consolidation and performance analysis
• Build and maintain financial models used for planning, forecasting, and operational decision-making
• Partner with divisional leadership to identify risks, opportunities, and performance improvement initiatives
• Assist with acquisition onboarding and post-acquisition financial integration efforts
• Improve reporting processes, data quality, and financial visibility across acquired businesses
• Support budgeting, strategic planning, and board/investor-related financial analysis
• Work cross-functionally with accounting, operations, data, and executive leadership teams
• Help drive process standardization and change management initiatives across portfolio companies

Finance Manager

Vice President

• Own and drive cross-sell, upsell, and renewal revenue across all Cordance business units
• Develop and execute a portfolio-wide expansion strategy across multiple industries and product lines
• Identify and prioritize high-impact growth opportunities within the existing customer base
• Align go-to-market teams across business units to drive coordinated account strategies
• Break down silos and establish consistent processes for identifying and executing expansion opportunities
• Ensure clear ownership, accountability, and collaboration across teams
• Oversee renewal strategy and execution to maximize retention and reduce churn
• Improve adoption, engagement, and long-term value realization
• Build and manage expansion pipeline, with accurate forecasting across products and business units
• Partner with Product and Pricing teams to refine packaging, bundling, and pricing strategies that enable expansion
• Ensure visibility into customer data, usage, and expansion signals across platforms
• Build and lead a high-performing expansion organization (account management, renewals, or hybrid roles)

VP, Expansion

Performance Marketing

• Develop and lead comprehensive, multi-channel marketing campaigns aligned to business unit goals.
• Collaborate with business unit stakeholders to understand target audiences, value propositions, and key business priorities to inform marketing campaign strategy and messaging.
• Manage end-to-end campaign execution, partnering with business unit functional teams and our external marketing agency.
• Own campaign timelines, deliverables, and budgets, ensuring on-time and high-quality execution.
• Monitor and analyze campaign performance using marketing analytics tools and dashboards.
• Continuously test, optimize, and iterate based on data-driven insights to improve conversion rates and pipeline contribution.
• Partner closely with sales to ensure campaign alignment, support enablement, and accelerate opportunities.
• Communicate campaign plans, performance, and insights to key stakeholders across marketing and business leadership.

Marketing Campaign Manager

• Represent Cordance’s portfolio of products and services, using strong product knowledge and research to articulate how our solutions address customer needs.
• Focus primarily on new logo acquisition through inbound and outbound prospecting. (Installed base expansion may occur occasionally as needed.)
• Generate leads and build relationships by nurturing prospects and developing early-stage sales opportunities. Respond rapidly to inbound inquiries (“speed to lead”).
• Conduct high-quality, high-volume outreach (70–90 activities per day) through calls, emails, video, and social media.
• Qualify prospects through research and discovery to ensure a strong fit for Cordance solutions. Identify opportunities to return unqualified leads to marketing for further nurturing.
• Schedule discovery meetings or demos with qualified prospects for assigned Account Executives.
• Utilize CRM (HubSpot), sales engagement tools, and data platforms (ZoomInfo) to track activities, log insights, and manage follow-ups.
• Collaborate closely with SDR leadership and Account Executives to develop and execute targeted prospecting strategies for assigned territories or accounts.
• Meet or exceed individual activity, qualification, and pipeline-generation goals.
• Share feedback, trends, and messaging insights with peers and leadership to continuously improve team performance.

Sales Development Representative

Human Resources

• Partner with senior executives and business leaders to develop and execute HR strategies aligned to organizational and operational goals across multiple regions and business units
• Lead workforce planning, organizational design, and talent strategies that support growth, scalability, and business performance
• Serve as a trusted advisor to leaders on employee relations, performance management, leadership effectiveness, team dynamics, and organizational health
• Provide coaching and guidance to leaders on complex people matters, including change leadership, succession planning, and talent development
• Oversee and drive change management initiatives related to organizational transformation, integrations, restructures, and business growth
• Ensure compliance with labor laws, regulations, and HR practices across key regions
• Leverage people data, trends, and metrics to influence business decisions and improve engagement, retention, and overall organizational effectiveness
• Support mergers, acquisitions, integrations, and restructuring efforts across a multi-entity environment
• Partner cross-functionally with leaders and HR team members to strengthen programs, policies, and processes that support a high-performing culture
• Champion company culture and values while adapting people practices to regional needs and business realities
• Help build and mature HR infrastructure, processes, and capabilities to support a growing, global organization

Director, Human Resources

Product Manager

• Own and manage the product roadmap across the full platform
• Prioritize initiatives based on clear business outcomes:
• Revenue growth (new customer acquisition and expansion)
• Customer retention
• Operational efficiency (support, engineering, infrastructure)
• Partner closely with engineering to define solutions and evaluate technical tradeoffs
• Balance input from sales, customer success, and leadership to make clear prioritization decisions
• Maintain regular engagement with customers, including participation in sales calls and feedback conversations
• Translate ambiguous problems into well-defined product direction and deliverables

Customer Success Manager

• Manage a portfolio of small to mid-sized accounts to ensure successful adoption, engagement, and renewal.
• Monitor customer health metrics to identify renewal risks early and take corrective action.
• Execute renewal processes with accuracy — including timing, quotes, documentation, and alignment with customer needs.
• Partner with leadership to forecast renewals and report on retention performance.
• Identify and qualify potential expansion opportunities within assigned accounts.
• Support standardized price increase programs, ensuring clear communication and customer alignment.
• Leverage CRM and Success software to manage customer metrics, including but not limited to revenue, renewals, and expansion.
• Develop and maintain Customer Success Plans with defined adoption goals and metrics.
• Conduct regular check-ins and usage reviews to ensure customer engagement and satisfaction.
• Address adoption barriers quickly by coordinating with internal teams such as Product, Support, and Operations.
• Advocate for customer needs internally, ensuring that Cordance solutions continue to deliver value.
• Maintain up-to-date documentation of customer interactions and account plans in CRM systems.
• Collaborate cross-functionally with Product, Marketing, and Support to improve the overall customer experience.
• Contribute to the continuous improvement of customer lifecycle processes and playbooks.