Product Marketing Manager

Cordance

Product Marketing Manager developing go-to-market strategies for Cordance’s Commerce Division. Collaborating with sales, marketing, and product teams to drive awareness and growth of e-commerce solutions.

Posted 6/26/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

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Hard Skills

product marketingmarket researchcompetitive analysisproduct launchsales enablementpositioningmessagingdemand generationonboarding materialsproduct documentation

Soft Skills

written communicationverbal communicationproject managementcollaborationcustomer advocacystrategic thinkinganalytical skillscreativityadaptabilityproblem-solving

Certifications & Qualifications

Bachelor's degreeMBA

Industry Keywords

B2B SaaSCommercee-commercethrift retailrisk managementlegal techcustomer successsales cyclesproduct roadmapthought leadership

Tech Stack

Tools & technologies

Thrift

About the role

Key responsibilities & impact

Own the development and execution of go-to-market plans for new products and feature releases within the Commerce Division.
Conduct market research and competitive analysis to define positioning, messaging, and pricing strategies.
Develop product launch materials, including internal enablement documents, customer-facing collateral, and demand generation content.
Craft compelling product positioning and messaging that differentiates Cordance’s Commerce solutions in the e-commerce and thrift retail marketplace.
Translate technical capabilities into business benefits for various audiences, including prospects, customers, analysts, and internal teams.
Create and deliver sales enablement tools, including battle cards, pitch decks, objection handling guides, and competitive analysis.
Collaborate closely with the sales team to drive product understanding, improve win rates, and shorten sales cycles.
Maintain a deep understanding of Commerce trends, regulatory changes, customer needs, and competitive landscapes.
Provide feedback to product management to inform product roadmap decisions.
Partner with demand generation and content marketing teams to develop thought leadership pieces, webinars, case studies, and campaign assets focused on e-commerce and thrift retail topics.
Support customer advocacy efforts by identifying and developing customer success stories.
Work closely with customer success and product teams to drive adoption of Commerce products.
Develop onboarding materials, product documentation, and in-product guidance to support customer success.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA is a plus.
5+ years of product marketing experience in B2B SaaS, with at least 2 years focused on Commerce (e-commerce and thrift retail is a plus), risk management, legal tech, or related industries.
Proven experience supporting product launches, developing positioning and messaging, and enabling sales teams.
Strong written and verbal communication skills.
Ability to manage multiple projects in a fast-paced environment.
Excellent collaboration skills across product, marketing, and sales teams.

Benefits

Comp & perks

Comprehensive Health Coverage: Coverage begins on your first day of employment.
401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.
12 weeks paid leave for all employees.
Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.
Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.