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Sales Development Representative, L2 SDR
CordanceSales Development Representative at Cordance responsible for lead generation and building customer relationships. Focusing on customer acquisition through various outreach methods including calls and emails.
About the role
Key responsibilities & impact- Represent Cordance’s portfolio of products and services, using strong product knowledge and research to articulate how our solutions address customer needs.
- Focus primarily on new logo acquisition through inbound and outbound prospecting.
- Generate leads and build relationships by nurturing prospects and developing early-stage sales opportunities. Respond rapidly to inbound inquiries (“speed to lead”).
- Conduct high-quality, high-volume outreach (70–90 activities per day) through calls, emails, video, and social media.
- Qualify prospects through research and discovery to ensure a strong fit for Cordance solutions. Identify opportunities to return unqualified leads to marketing for further nurturing.
- Schedule discovery meetings or demos with qualified prospects for assigned Account Executives.
- Utilize CRM (HubSpot), sales engagement tools, and data platforms (ZoomInfo) to track activities, log insights, and manage follow-ups.
- Collaborate closely with SDR leadership and Account Executives to develop and execute targeted prospecting strategies for assigned territories or accounts.
- Meet or exceed individual activity, qualification, and pipeline-generation goals.
- Share feedback, trends, and messaging insights with peers and leadership to continuously improve team performance.
Requirements
What you’ll need- Bachelor’s degree or equivalent experience.
- 0–2 years of professional experience (internships, part-time, or sales-related experience a plus).
- Comfort with high-volume outreach across phone, email, and LinkedIn.
- Strong organizational skills and ability to manage multiple priorities.
- Passion for sales and a desire to grow into a long-term revenue-generating career.
- Experience in B2B SaaS or lead-generation environments preferred but not required.
Benefits
Comp & perks- Comprehensive Health Coverage: Coverage begins on your first day of employment.
- 401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
- RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
- Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.
- 12 weeks paid leave for all employees.
- Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.
- Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lead generationprospectingqualifying leadssales strategiespipeline generation
Soft Skills
organizational skillscommunication skillsrelationship buildingtime managementteam collaboration
Certifications
Bachelor's degree