Cadastra

SEO Marketing

• Define and drive the SEO strategy for projects, focusing on organic search performance growth and the client’s business objectives;
• Operate in a 360° capacity, with mastery of the SEO disciplines — Technical SEO, Content, Reputation and Experience — orchestrating specialized teams to develop tactical deliverables for each area;
• Serve as the technical and strategic point of reference for projects for clients and internal teams;
• Act as the primary client contact — setting goals and deadlines, managing requests with a strong results focus and promoting an SEO culture;
• Develop executive-level reporting, translating technical findings into a clear business-impact narrative for leaders and decision-makers (C-level);
• Lead GEO (Generative Engine Optimization) strategies and adapt projects to search behavior in generative engines (ChatGPT, Gemini, AI Overviews, etc.);
• Apply generative AI judiciously in analytical and production workflows, evaluating efficiency and quality gains;
• Structure ASO (App Store Optimization) strategies when applicable to the client scope;
• Conduct quantitative and qualitative analyses of metrics and results using analytics tools (GA4, Adobe Analytics) and SEO-specific tools (Google Search Console, Ahrefs, SEMrush);
• Build and present reports, analyses and strategic materials to clients;
• Identify opportunities for growth and scope expansion within accounts;
• Support the technical development and mentorship of mid-level and junior analysts;
• Share knowledge and expand the team’s library of references.

Senior SEO Analyst

Data Engineer

• Propose and build: Design modern architectural solutions (focus on Data Lakehouse) and rapidly test new technologies.
• Develop: Create efficient data processes and pipelines (ETL/ELT) using industry best practices.
• Automate and Orchestrate: Implement automations in Cloud environments (GCP, AWS, or Azure), ensuring high performance, security, and data governance.
• Operate with a Product Mindset: Ensure the data platform is scalable, flexible, and oriented to serve business areas with structured data and AI models.
• Facilitate and Translate: Act as a bridge between technical and business teams, translating complex engineering and AI concepts for stakeholders in a clear and educational manner.
• Collaborate: Support colleagues and teams in adopting industry best practices, serving as a technical reference.

Data Engineer, AI

Data Scientist

• Liderar a construção, implementação e validação de modelos de Machine Learning focados em gerar alto impacto e valor para o negócio.
• Aplicar métodos estatísticos avançados para exploração, visualização e interpretação de dados, traduzindo complexidade em *insights* acionáveis.
• Utilizar ferramentas de IA (como GitHub Copilot, Cursor, etc.) no dia a dia para ganhar velocidade na codificação, criação de testes e documentação de projetos.
• Monitorar rigorosamente a performance das soluções desenvolvidas, interpretando métricas complexas e propondo melhorias contínuas.
• Atuar junto à engenharia no suporte a pipelines e no *deploy* de modelos em ambientes Cloud, garantindo escalabilidade.
• Apresentar resultados técnicos e de negócio de forma estruturada, traduzindo o "matematiquês" para *stakeholders* e áreas de negócio.

Cientista de Dados Pleno

Art Director

• Develop Key Visuals for campaigns across different clients.
• Participate in brainstorming sessions with the Content lead to build the campaign’s creative concept.
• Research visual references and review each client’s Brand Guidelines to ensure consistency in communication.
• Translate developed concepts into visual proposals.
• Prepare the creative rationale for the Key Visual, justifying art direction choices.
• Join client presentations when needed, supporting the defense of the creative solutions.
• Assess the feasibility of executing ideas prior to client presentation, considering technical, operational, and production constraints.

• Develop and execute SEO strategies focused on organic search performance growth;
• Work 360° across projects, with emphasis on Technical SEO and strategy, coordinating with Content, Reputation and Experience teams;
• Conduct quantitative and qualitative analyses of metrics and results using analytics tools (Google Analytics and Adobe Analytics) and SEO-specific tools (Google Search Console, Ahrefs, SEMrush);
• Perform technical diagnostics and audits, identifying and prioritizing On-page and Off-page optimization opportunities;
• Manage keyword research and ongoing ranking monitoring;
• Apply GEO (Generative Engine Optimization) strategies, adapting projects to search behavior in generative engines (ChatGPT, Gemini, AI Overviews, etc.);
• Support and develop ASO (App Store Optimization) strategies when applicable;
• Build reports and present results, analyses and strategic materials to clients;
• Serve as the client point of contact, addressing requests with a results-oriented approach and promoting SEO culture;
• Share knowledge and expand the team’s repository of references.

SEO Analyst (Mid-level)

Customer Success Manager

• Manage an integrated, multichannel operation within Salesforce Marketing Cloud
• Organize the data structure within the platform
• Develop strategies for acquisition, activation, engagement, and retention
• Perform data management, cleaning, and clustering/segmentation of the database
• Structure project management, client meetings, and presentation materials
• Deliver outputs and handle requests using agile methodology
• Conduct performance, conversion, and engagement analyses
• Create dashboards and produce recurring reports
• Develop automations, write SQL queries, and build data extractions
• Design and build complex relationship/journey automations

CRM Analyst, Junior

Manager

• Be the point of reference for the management of the team you lead.
• Align with Cadastra’s and clients’ strategy, guiding and developing people to achieve results.
• Lead the team by conducting management routines and coaching team members on behavioral and technical aspects.
• Oversee strategic Media deliverables, ensuring alignment with client expectations.
• Lead media campaign strategies from planning through execution, evaluation and optimization with the operations team, ensuring delivery quality.
• Lead and develop Coordinators and Specialists on both behavioral and technical fronts, and support their leadership roles so they can develop their teams and run operations.
• Create and review strategic materials for clients to refine deliverables.
• Participate in results presentations, briefings and de-briefings, war rooms, on-call shifts and performance rooms to monitor campaign performance.
• Act as the guardian of campaign results by supervising the operations team and recommending improvements and course corrections.
• Represent Cadastra with clients and vendors, fostering high-quality relationships and prioritizing the company’s image.
• Maintain organization and standardization of Media processes.
• Promote best practices, recommended behaviors and appropriate language, ensuring the confidentiality of sensitive information and protecting the company and people involved.
• Manage the team’s vacations, time off, leaves and hours bank in coordination with Coordinators.

Media Manager – Retail Media

Data Analyst

• Liderar análises estratégicas sobre performance digital, comportamento do usuário e conversão.
• Definir e acompanhar KPIs de negócio e indicadores de performance digital.
• Desenvolver análises aprofundadas sobre jornada do cliente e oportunidades de otimização.
• Construir dashboards executivos e automatizar processos de análise de dados.
• Atuar como referência técnica em Google Analytics 4, Google Tag Manager e BigQuery.
• Garantir a qualidade da coleta e mensuração dos dados digitais.
• Estruturar planos de mensuração, documentação de eventos e datalayers em conjunto com equipes de tecnologia.
• Apoiar a implementação de boas práticas de mensuração e governança dos dados digitais.
• Trabalhar em parceria com equipes de Marketing, Produto, Tecnologia e BI na definição de indicadores e estratégias.
• Apresentar análises e recomendações para liderança e stakeholders executivos.
• Identificar oportunidades de otimização de performance e evolução da maturidade analítica da empresa.
• Acompanhar tendências e propor melhorias contínuas em ferramentas, processos e metodologias de analytics.

Analista de Data Analytics Sênior

• Monitor and analyze digital performance KPIs.
• Develop analyses of user behavior, journeys, and conversion funnels.
• Create executive dashboards and analytical reports.
• Automate queries and data extraction processes whenever possible.
• Implement and validate events using Google Tag Manager and Google Analytics 4.
• Ensure data collection quality and support improvements in measurement processes.
• Work with BigQuery, SQL, and data visualization tools.
• Monitor digital campaigns, analyzing impact and optimization opportunities.
• Prepare event documentation and measurement plans.
• Present results and recommendations to stakeholders.

Data Analytics Analyst – Mid-level

• Monitor website and app navigation, engagement, and conversion metrics.
• Assist in analyzing traffic and user behavior.
• Support the creation of dashboards and recurring reports.
• Track digital campaigns and validate measurement parameters.
• Support event validation in Google Analytics 4 and Google Tag Manager.
• Identify data inconsistencies and support their correction.
• Organize documentation related to digital measurement.
• Participate in follow-up meetings and share operational analyses.

Junior Data Analytics Analyst

• Manage an integrated, multichannel operation within Salesforce Marketing Cloud
• Organize the data structure inside the platform
• Develop strategies for acquisition, activation, engagement and retention
• Manage, clean and cluster the database
• Structure project management, client meetings and prepare presentations/materials
• Deliver outputs and handle requests using agile methodology
• Perform performance, conversion and engagement analyses
• Create dashboards and produce recurring reports
• Design and build complex customer relationship journeys
• Develop automations, SQL queries and build data extractions
• Conduct trainings and assist in the technical development of junior team members

Senior CRM Analyst – Marketing Cloud

Analyst

• Plan, implement, and optimize Retail Media campaigns;
• Monitor, analyze, and report campaign performance to the client;
• Lead planning deliverables, routine analyses, results presentations, and operational requests from the Media team;
• Ensure quality deliverables and strong results in campaign operations;
• Explore channels and formats that bring innovation to Retail Media across project campaigns;
• Support Assistants in their development.

Senior Media Analyst – Retail Media

• Planejar, projetar e operar campanhas de Mídia (Google Ads, Meta Ads, Tiktok Ads e outras).
• Acompanhar o resultado e fazer apresentações.
• Ser responsável por criar os planos de mídia.
• Sugerir planos de ação, estratégias e fazer otimizações de campanhas.
• Fazer interface com cliente e veículos.

Media Analyst, Pleno

• Manage an integrated, multichannel operation within Salesforce Marketing Cloud Next
• Implement tools and solutions to launch CRM operations
• Organize the data structure within the platform
• Develop strategies for acquisition, activation, engagement, and retention
• Manage, cleanse, and cluster the database
• Structure project management, client meetings, and presentation materials
• Deliver work and manage requests following Agile methodology
• Conduct performance, conversion, and engagement analyses
• Create dashboards and produce recurring reports
• Develop automations, write SQL queries, and build data extractions
• Design and build complex customer relationship journeys

CRM Analyst, Marketing Cloud

• Orquestrar e aprimorar a produção de conteúdos otimizados para SEO/GEO utilizando recursos de IA;
• Desenvolver planejamentos de conteúdo alinhados às estratégias, objetivos e desafios dos projetos e clientes;
• Identificar oportunidades de crescimento orgânico por meio de análises de conteúdo, tendências de busca e comportamento do usuário;
• Produzir e otimizar conteúdos com foco em performance orgânica, autoridade e intenção de busca;
• Trabalhar em conjunto com analistas e estrategistas de SEO para garantir alinhamento com palavras-chave, objetivos e oportunidades dos projetos;
• Conduzir diagnósticos e auditorias de conteúdo e SEO on-page;
• Acompanhar tendências de busca, atualizações de algoritmo e temas relevantes para identificar oportunidades estratégicas;
• Apoiar iniciativas de Link Building e Digital PR por meio da criação de conteúdos e assets estratégicos;
• Mensurar impactos das ações implementadas e propor melhorias contínuas;
• Compartilhar conhecimento e boas práticas com o time;
• Demonstrar domínio de métricas e ferramentas de SEO para tomada de decisão orientada por dados.