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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO strategy development, encompassing Technical SEO, Content, Reputation, and Experience, while effectively communicating insights to executive leadership. Proficient in leveraging analytics tools and generative AI to drive organic search performance and client growth.
Highest-signal resume keywords
SEO Strategy DevelopmentTechnical SEOGenerative Engine OptimizationExecutive-Level ReportingApp Store Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOOn-Page FactorsOff-Page FactorsQuantitative AnalysisQualitative AnalysisProject ManagementAI Best Practices in SEOGEO UnderstandingASO StrategiesAgile Methodologies
Soft Skills
Client ManagementResults FocusCommunication SkillsMentorship
Tools & Technologies
GA4Adobe AnalyticsGoogle Search ConsoleAhrefsSEMrushGoogle TrendsMicrosoft OfficeGoogle Workspace
Industry Keywords
MarketingAdvertisingPublic RelationsBusiness AdministrationSearch BehaviorGenerative AI
About the role
Key responsibilities & impact- Define and drive the SEO strategy for projects, focusing on organic search performance growth and the client’s business objectives;
- Operate in a 360° capacity, with mastery of the SEO disciplines — Technical SEO, Content, Reputation and Experience — orchestrating specialized teams to develop tactical deliverables for each area;
- Serve as the technical and strategic point of reference for projects for clients and internal teams;
- Act as the primary client contact — setting goals and deadlines, managing requests with a strong results focus and promoting an SEO culture;
- Develop executive-level reporting, translating technical findings into a clear business-impact narrative for leaders and decision-makers (C-level);
- Lead GEO (Generative Engine Optimization) strategies and adapt projects to search behavior in generative engines (ChatGPT, Gemini, AI Overviews, etc.);
- Apply generative AI judiciously in analytical and production workflows, evaluating efficiency and quality gains;
- Structure ASO (App Store Optimization) strategies when applicable to the client scope;
- Conduct quantitative and qualitative analyses of metrics and results using analytics tools (GA4, Adobe Analytics) and SEO-specific tools (Google Search Console, Ahrefs, SEMrush);
- Build and present reports, analyses and strategic materials to clients;
- Identify opportunities for growth and scope expansion within accounts;
- Support the technical development and mentorship of mid-level and junior analysts;
- Share knowledge and expand the team’s library of references.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Advertising, Journalism, Public Relations, Business Administration or related fields;
- Solid, proven experience in SEO, with strategic responsibilities and project management experience;
- 360° approach with mastery of the SEO disciplines — Technical, Content, Reputation and Experience — and the ability to orchestrate them;
- Strong command of On-page and Off-page factors;
- Experience with executive-level reporting and communicating results to decision-makers;
- Applied understanding of GEO and the impact of generative engines on search behavior (Gemini, ChatGPT, AI Overviews, etc.);
- Knowledge of best practices for using AI in SEO;
- Knowledge of ASO (App Store Optimization) strategies;
- Tools: GA4, Adobe Analytics, Google Search Console, Ahrefs, SEMrush, Google Trends;
- Strong experience creating presentations and spreadsheets (Microsoft Office or Google Workspace);
- English and Portuguese required; Spanish is a plus;
- Knowledge of agile methodologies is a plus;
- Availability for in-person travel to Rio de Janeiro, which may be requested with up to 10 days' notice.
Benefits
Comp & perks- Meal and food allowance on FLASH card
- Work-from-home allowance on FLASH card
- Health insurance according to your location
- Dental plan according to your location
- Birthday day off + amount credited to FLASH card
- Extended maternity and paternity leave
- Profit sharing (PLR)
- Life insurance
- Childcare assistance
- Referral bonus
- Transportation voucher
- Clude | Health platform
- TotalPass
- Partnership with Fecap - 10% to 20% discounts on undergraduate, postgraduate, MBA and Master's programs