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About the role
Key responsibilities & impact- Develop and execute SEO strategies focused on organic search performance growth;
- Work 360° across projects, with emphasis on Technical SEO and strategy, coordinating with Content, Reputation and Experience teams;
- Conduct quantitative and qualitative analyses of metrics and results using analytics tools (Google Analytics and Adobe Analytics) and SEO-specific tools (Google Search Console, Ahrefs, SEMrush);
- Perform technical diagnostics and audits, identifying and prioritizing On-page and Off-page optimization opportunities;
- Manage keyword research and ongoing ranking monitoring;
- Apply GEO (Generative Engine Optimization) strategies, adapting projects to search behavior in generative engines (ChatGPT, Gemini, AI Overviews, etc.);
- Support and develop ASO (App Store Optimization) strategies when applicable;
- Build reports and present results, analyses and strategic materials to clients;
- Serve as the client point of contact, addressing requests with a results-oriented approach and promoting SEO culture;
- Share knowledge and expand the team’s repository of references.
Requirements
What you’ll need- Bachelor’s degree in Journalism, Advertising/Publicity, Public Relations, Business Administration or related fields;
- Proven experience in SEO, with autonomy in managing projects;
- Strong command of On-page and Off-page factors;
- 360° approach, with emphasis on Technical SEO and strategy;
- Applied understanding of GEO and the impact of generative engines on search behavior (Gemini, ChatGPT, AI Overviews, etc.);
- Knowledge of best practices for using AI in SEO;
- Knowledge of ASO (App Store Optimization) strategies;
- Analytics tools: GA4 and Adobe Analytics;
- SEO tools: Google Search Console, SEMrush and Ahrefs;
- Solid experience creating presentations and spreadsheets (Microsoft Office or Google Workspace);
- English and Portuguese required; Spanish is a plus;
- Knowledge of agile methodologies is a plus.
Benefits
Comp & perks- Meal and food allowance on the FLASH card 🥗
- Home office allowance on the FLASH card 💳
- Health insurance (based on your location) 🩺
- Dental plan (based on your location) 🦷
- Birthday day off + amount deposited to the FLASH card 🎉
- Extended maternity and paternity leave 🍼
- Profit sharing (PLR) 💰
- Life insurance 🧡
- Childcare assistance 👶
- Employee referral bonus 💰
- Commuter benefit (vale-transporte) 🚍
- Clude | Health platform 🩺
- Total Pass (fitness/benefits) 🏋🏽♀️
- Partnership with FECAP - 10% to 20% discounts on undergraduate, graduate, MBA and master’s programs 🎓
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOOn-page OptimizationOff-page OptimizationGEO StrategiesASO StrategiesGoogle AnalyticsAdobe AnalyticsGoogle Search ConsoleSEMrushAhrefs
Soft Skills
Client CommunicationResults-oriented ApproachTeam CollaborationPresentation Skills
