SEO Analyst (Mid-level)

Cadastra

SEO Analyst developing and executing 360º SEO strategies for client projects with a focus on results. Collaborating with multidisciplinary teams to analyze and propose focused strategies.

Posted 7/3/2026full-timePorto Alegre • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing SEO strategies, with a strong focus on Technical SEO, On-page and Off-page optimization, and the application of GEO strategies. Proficient in using analytics and SEO tools to drive organic search performance and support ASO initiatives.

Highest-signal resume keywords

SEO Strategy DevelopmentTechnical SEO ExpertiseAnalytics Tools ProficiencyOn-page and Off-page OptimizationGEO Strategy Application

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOOn-page OptimizationOff-page OptimizationGEO StrategiesASO StrategiesGoogle AnalyticsAdobe AnalyticsGoogle Search ConsoleSEMrushAhrefs

Soft Skills

Client CommunicationResults-oriented ApproachTeam CollaborationPresentation Skills

Tools & Technologies

Google AnalyticsAdobe AnalyticsGoogle Search ConsoleSEMrushAhrefsMicrosoft OfficeGoogle Workspace

Industry Keywords

Technical SEOGenerative EnginesAI in SEOAgile MethodologiesSEO Culture

About the role

Key responsibilities & impact

Develop and execute SEO strategies focused on organic search performance growth;
Work 360° across projects, with emphasis on Technical SEO and strategy, coordinating with Content, Reputation and Experience teams;
Conduct quantitative and qualitative analyses of metrics and results using analytics tools (Google Analytics and Adobe Analytics) and SEO-specific tools (Google Search Console, Ahrefs, SEMrush);
Perform technical diagnostics and audits, identifying and prioritizing On-page and Off-page optimization opportunities;
Manage keyword research and ongoing ranking monitoring;
Apply GEO (Generative Engine Optimization) strategies, adapting projects to search behavior in generative engines (ChatGPT, Gemini, AI Overviews, etc.);
Support and develop ASO (App Store Optimization) strategies when applicable;
Build reports and present results, analyses and strategic materials to clients;
Serve as the client point of contact, addressing requests with a results-oriented approach and promoting SEO culture;
Share knowledge and expand the team’s repository of references.

Requirements

What you’ll need

Bachelor’s degree in Journalism, Advertising/Publicity, Public Relations, Business Administration or related fields;
Proven experience in SEO, with autonomy in managing projects;
Strong command of On-page and Off-page factors;
360° approach, with emphasis on Technical SEO and strategy;
Applied understanding of GEO and the impact of generative engines on search behavior (Gemini, ChatGPT, AI Overviews, etc.);
Knowledge of best practices for using AI in SEO;
Knowledge of ASO (App Store Optimization) strategies;
Analytics tools: GA4 and Adobe Analytics;
SEO tools: Google Search Console, SEMrush and Ahrefs;
Solid experience creating presentations and spreadsheets (Microsoft Office or Google Workspace);
English and Portuguese required; Spanish is a plus;
Knowledge of agile methodologies is a plus.

Benefits

Comp & perks

Meal and food allowance on the FLASH card 🥗
Home office allowance on the FLASH card 💳
Health insurance (based on your location) 🩺
Dental plan (based on your location) 🦷
Birthday day off + amount deposited to the FLASH card 🎉
Extended maternity and paternity leave 🍼
Profit sharing (PLR) 💰
Life insurance 🧡
Childcare assistance 👶
Employee referral bonus 💰
Commuter benefit (vale-transporte) 🚍
Clude | Health platform 🩺
Total Pass (fitness/benefits) 🏋🏽‍♀️
Partnership with FECAP - 10% to 20% discounts on undergraduate, graduate, MBA and master’s programs 🎓