Senior Media Analyst – Retail Media

Cadastra

Media Analyst Senior responsible for planning and optimizing Retail Media campaigns. Collaborating with teams to deliver high performance and impactful results in a hybrid work environment.

Posted 6/26/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

About the role

Key responsibilities & impact

Plan, implement, and optimize Retail Media campaigns;
Monitor, analyze, and report campaign performance to the client;
Lead planning deliverables, routine analyses, results presentations, and operational requests from the Media team;
Ensure quality deliverables and strong results in campaign operations;
Explore channels and formats that bring innovation to Retail Media across project campaigns;
Support Assistants in their development.

Requirements

What you’ll need

Experience in Retail Media in the following areas:
Campaign planning, channels, placements, and ad formats aimed at both awareness (brand visibility) and conversion (ROAS and revenue);
Campaign creation, audience structuring, segmentations, media formats, and daily optimization of results;
Ability to work with data analysis, calculate metrics, and create charts;
Ability to build media reports/trackers in Google Sheets and Looker Studio;
Ability to extract and analyze data using Supermetrics;
Familiarity with the results analysis process, providing justifications and action plans to scale performance;
Identify opportunities for improvements in results and processes;
Knowledge of new channels and formats to recommend strategies aligned with the client’s objectives;
Experience presenting results in meetings such as dailies and plannings;
Knowledge of other Digital Media channels is a plus;
Availability to work in a hybrid model in São Paulo (city).

Benefits

Comp & perks

Meal and grocery allowance loaded to a FLASH card
Remote work allowance on a FLASH card
Health insurance according to your location
Dental insurance according to your location
Birthday day off + credit deposited to the FLASH card
Extended maternity and paternity leave
Profit-sharing (PLR)
Life insurance
Childcare assistance
Referral bonus
Transportation voucher
Clude | Health platform
Total Pass
Partnership with FECAP — 10% to 20% discounts on undergraduate, postgraduate, MBA and master’s programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Retail MediaCampaign planningAudience structuringMedia formatsData analysisMetrics calculationResults optimizationResults analysisStrategy recommendationDigital Media

Soft Skills

LeadershipCommunicationAnalytical thinkingProblem-solvingCollaborationPresentation skillsSupportive mentoring