Senior CRM Analyst – Marketing Cloud

Cadastra

Analista de CRM managing integrated multichannel operations for various industries. Responsible for data structure organization and strategy development for customer engagement and retention.

Posted 6/30/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in managing multichannel operations within Salesforce Marketing Cloud, with a focus on data structure organization, customer journey design, and performance analysis. Proficient in developing strategies for customer acquisition, engagement, and retention while utilizing agile methodologies for project management.

Highest-signal resume keywords

Salesforce Marketing Cloud ManagementData Structure OrganizationPerformance AnalysisSQL Query DevelopmentAgile Methodology

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data ManagementCustomer Journey DesignPerformance AnalysisSQL Query DevelopmentDashboard CreationAutomation DevelopmentData ExtractionEngagement Strategy DevelopmentConversion AnalysisReporting

Soft Skills

Analytical SkillsOrganizational AbilityProactive Improvement ImplementationClear CommunicationCommitment to Learning

Industry Keywords

Multichannel OperationClient MeetingsProject ManagementData ClusteringTraining and Development

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Manage an integrated, multichannel operation within Salesforce Marketing Cloud
Organize the data structure inside the platform
Develop strategies for acquisition, activation, engagement and retention
Manage, clean and cluster the database
Structure project management, client meetings and prepare presentations/materials
Deliver outputs and handle requests using agile methodology
Perform performance, conversion and engagement analyses
Create dashboards and produce recurring reports
Design and build complex customer relationship journeys
Develop automations, SQL queries and build data extractions
Conduct trainings and assist in the technical development of junior team members

Requirements

What you’ll need

Investigative mindset and strong analytical skills
Commitment and organizational ability
Willingness to learn and grow
Proactive in implementing improvements
Clear and effective communication

Benefits

Comp & perks

Meal and grocery allowance on the FLASH card 🥗
Home office allowance on the FLASH card 💳
Health insurance 🩺
Dental plan 🦷
Birthday day off + an amount deposited on the FLASH card 🎉
Extended maternity and paternity leave 🍼
Profit sharing (PLR) 💰
Life insurance 🧡
Childcare assistance 👶
Employee referral bonus 💰
Transportation allowance 🚍
Clude | Health platform 🩺
Total Pass (fitness benefit) 🏋🏽‍♀️
Partnership with FECAP - discounts of 10% to 20% on undergraduate, graduate, MBA and master's programs 🎓