Blood

Marketing

• We’re looking for someone who enjoys the challenge of growing an insurgent consumer brand in the competitive and crowded retail environment.
• Join us and play a key role in driving Blood’s growth across retail channels by strategizing and driving execution of displays, POSMs, promotions and activation activities to boost new customer acquisition & retention.
• You’ll be an important part of our core team and have first-hand experience and exposure at a rapidly growing consumer startup in Southeast Asia.
• Create great POSMs: Work alongside in-house designers to create effective and compelling POSMs and in-store displays that will grab shopper attention and drive purchase in retail stores while reinforcing brand assets and personality.
• Lead price promotion planning and evaluation by providing clear guidelines to KAMs on Depth/Frequency/ROI, partner with sales & finance to track trade spending, and establish regular promo evaluation.
• Ensures physical availability and prominence/visibility in-stores: Oversee and manage the retail merchandising field force team to ensure products are optimally stocked on shelf, promotions are executed, POSMs and displays are deployed well, securing free displays and other activation activities are executed as planned.

Trade Marketing Manager

Social Media Manager

• Lead creative direction for content and ads, owning headlines, scripts, and messaging across Instagram, TikTok, emails, and other digital/ATL platforms.
• Develop high-impact content across the funnel, from brand awareness and product education to conversion and sales, always linking creative with performance goals.
• Create and appear in short-form video content (e.g. Reels, TikTok, product explainers, street interviews, behind-the-scenes).
• Film and produce content using mobile-first formats with strong storytelling and editing instincts.
• Own and drive Blood’s organic social content calendar, planning, scripting, and scheduling posts across Instagram and TikTok.
• Write compelling captions, emails, scripts, and visual copy that reflects Blood’s voice and manifesto.
• Track and report on creative and content performance; iterate based on insights and trends.
• Stay ahead of platform best practices and cultural trends; identify innovation opportunities to keep content fresh and relevant.
• Support the growth and day-to-day management of the Blood’s affiliate and creator network in Malaysia.
• Identify and collaborate with relevant creators, affiliates, and micro-influencers aligned to the brand's category, audience, and tone.
• Coordinate outreach, onboarding, briefing, product seeding, campaign timelines, and content follow-up.
• Prepare content guidelines, key messages, offer mechanics, and campaign kits for affiliate partners.
• Track affiliate content delivery and basic performance metrics, and share learnings.

Social Media & Content Executive, FMCG

Brand Manager

• Translate Blood’s regional brand strategy into a Thailand-specific marketing roadmap
• Identify key consumer segments, shopper behaviour insights, and cultural nuances to develop a brand narrative that truly resonates with Thai consumers
• Lead nationwide 360° brand campaigns across digital, social, influencer, OOH, sampling, and PR channels to drive buzz and talkability
• Collaborate with Senior/National KAM to develop sell-in pitches with marketing plans and consumer insights for KA listings
• Regularly gather insights (both quals and quants) on category trends, competitor moves, shopper behaviour, brand performance etc to inform of brand actions.
• Collaborate with HQ and regional functional teams to ensure smooth product launches and close alignment between marketing plan and operational readiness.

Senior Brand Manager

Compliance

• Act as Blood’s Technical Responsible Person (TRP) in Indonesia and the day-to-day regulatory point of contact for our medical-device portfolio during the cover period.
• Manage new product registration (AKL) submissions with Kemenkes (MOH) — including any applications in progress at handover.
• Prepare and file change notifications for existing product registrations with Kemenkes.
• Handle end-to-end import regulatory documentation to keep commercial shipments clearing smoothly, including Import Report, LHVIU, PERTEK, and PI (Persetujuan Impor).
• Maintain CDAKB compliance across the distribution operation, and own QMS setup/compliance and internal/external audits (e.g. ISO 13485, CE, GDPMD, CDAKB).
• Lead the IDAK / CDAKB / regulatory workstream for the 3PL: ensure our 3PL warehouse is fully IDAK/CDAKB compliant.
• Liaise with supply chain to ensure product-label compliance on commercial shipments.
• Work with Kemenkes and other authorities, certification bodies and auditors, and coordinate internally with Operations, Supply Chain, Production, R&D and QA to resolve regulatory queries.
• Stay informed on changes in regulatory laws and work with internal stakeholders to mitigate business impact.
• Monitor registration status, renewals, and any regulatory deadlines falling within the cover period, and flag risks early.
• Maintain regulatory records and documentation so the returning specialist can pick up seamlessly.
• Handle any other regulatory-related matters as required by the company and management.

Regulatory Affairs Specialist – Maternity Cover

Head of Department

• This is a senior leadership role accountable for the **what** and the **how** of our brand and product engine across the region, what we make, how it shows up, and how the marketing function operates.
• Local commercial brand activation (campaigns, trade marketing, local launches) sits with our Country GMs and their Senior Brand Managers. This role is the regional center of gravity for everything upstream of that: the products themselves, the brand standards local teams activate against, the innovation pipeline, and the operating system that makes the marketing function world-class as we scale.
• You'll be a player-coach. You'll lead Regional CX and Regional Design directly, and roll up your sleeves on the work itself too.
• You will be the regional owner of product innovation and renovation across the portfolio.
• Define how our brands grow regionally while allowing countries to adapt locally.
• Build the operating system for how marketing and innovation work across the region.
• Lead regional design and protect the quality of how our brands/distinctive assets show up and memory structures we are building across packaging, shelves, ecommerce, content and customer touchpoints.
• Regional Customer Experience will report into this role because CX is one of the most important feedback loops where we have the opportunity to turn customer complaints, reviews, DMs, marketplace feedback and service issues into product, communication and claims improvements, strengthening brand trust.

Regional Head of Brand – Innovation

Performance Marketing

• Own end-to-end performance marketing strategy and execution for Blood Singapore and No Days Off across platforms (Meta, TikTok, Google, and marketplaces, primarily Shopee and Lazada)
• Set strategy for, plan, launch, and optimise paid media campaigns to drive traffic, conversions, and repeat purchases
• Set and manage budgets, pacing, and ROAS targets while balancing growth and efficiency
• Make independent calls on channel mix and budget reallocation across platforms based on performance
• Understand retargeting segments and implement strategies to create impactful audiences for highly optimised ad performance
• Own the testing roadmap; prioritise hypotheses, design and run structured tests (audiences, creatives, hooks, offers, landing pages)
• Implement a rigorous and high frequency test-learn-optimize process to monitor ad metrics daily and iterate on ad copy, visuals, audience, and placement
• Perform A/B testing and iterative improvements to optimize winning campaigns, targeting, and creative approaches
• Scale up investment into winning ads, while killing or pivoting non-performing ones
• Define the creative strategy and brief for performance content (UGC, testimonials, education, offers), including angles, formats, and messaging
• Conceptualize and prioritize new creative/ad ideas for testing each week, self-editing ad creatives to speed up iterations
• Translate performance data into clear creative learnings and next steps for the broader content team
• Be the source of truth on digital performance for the brands; bring sharp POVs to leadership on what's working and what should change
• Track and report weekly/monthly performance results with clear insights
• Develop a cadence of reporting ROAS and other key metrics by channel/campaign to align with growth leaders, marketers, and channel specialists
• Use data to inform product positioning, promotions, and messaging.

Performance Marketing Manager

• Plan performance-driven content angles, formats, and messaging (UGC, testimonials, education, offers, etc.)
• Work closely with internal teams to brief, test, and iterate on creatives
• Own end-to-end performance marketing for No Days Off across platforms (e.g. Meta, TikTok, Google)
• Manage budgets, pacing, and ROAS targets while balancing growth and efficiency
• Design and run structured tests (audiences, creatives, hooks, offers, landing pages)
• Track and report weekly/monthly performance results with clear insights

Performance Marketer

Operations

• Own end-to-end inventory planning - forecasting, reorder points, PO timing, and safety stock across every SKU and location
• Run backend quick commerce operations - PO fulfillment, GRN reconciliation, appointment blocking, maintaining TAT and lead time, APOB/GST registrations, and stock health across dark store clusters, in lockstep with the Account Manager who owns the platform relationship
• Own 3PL and warehouse relationships for D2C fulfillment - receiving, pick-pack-ship, returns, and shipping SLAs
• Manage manufacturers and vendors on production timelines, QC, freight, and cost - and hold them accountable when they slip
• Keep Blood compliant - GST, FSSAI, labeling, and all documentation platforms and audit requirements
• Build SOPs and trackers for reporting on key operations metrics e.g. fill rate, OTIF, inventory turnover

Operations Manager, Quick Commerce, Marketplace, DTC

Account Manager

• Being the main point of contact with our Modern Trade Independent (MTI) accounts and new channel expansion, keeping a tight communication flow and building our relationships with them
• Lead distributor management to track execution, provide commercial guideline and regular joint-business-plan with assigned distributors that oversee the account/region.
• Work closely with our retailers and internal management to analyze and plan for trade displays, promo activations etc, that can strongly drive sales.
• Expand reach and distribution of Blood products by pitching and securing listings for new products in existing retailers, or getting more stores home-shelf for existing SKUs
• Manage and own sales revenue actuals vs forecast on an account, category, and SKU level, on both a sell-in and sell-out basis.
• Manage the spends on A&P and identify opportunities for the accounts to grow or ride on retailer programs
• Identify & prioritize any other opportunities for growth through our retail channels
• Align and communicate with Supply Chain and Finance teams for demand forecasting and order fulfillment to prevent OOS in stores, as well as monthly debit note and TTA reconciliation
• Work closely with retail POSM fabricators to ensure timely POSM fabrication
• Manage and optimize workflow for merchandisers to deploy POSMs effectively in stores based on deployment targets, as well as to surface potential OOS or other issues
• Open new sales channels for the brand and set up the right RTM model - Hunt, pitch and list our products into retailers across Indonesia, followed by ensuring a strong in-store launch

Channel Account Manager

Artificial Intelligence

• Build the AI-powered operating system for Blood and No Days Off
• Work directly with the founders and function leaders to identify the highest-value opportunities for AI across the company
• Redesign workflows, prototype AI-enabled systems, drive adoption, and build the operating mechanisms
• Drive AI across the entire organisation and across the full spectrum of use cases, including AI workflows that supercharge individuals, review work, automate processes, connect systems, or take on entirely new tasks altogether

Head of AI

Manager

• Drive topline and bottomline growth across all channels (modern trade super/hyper, ecommerce, CVS, etc.)
• Develop and execute clear strategies to win market share based on local consumer buying behavior, category insights and competitor movements
• Build and execute channel strategy, Annual Business Planning with retailers, and retail excellence across in-store execution
• Set clear goals, coach team members, and maintain a high-performance and core-value centric culture
• Hire, retain, and develop local talent with strong values and executional hunger
• Ensure we win at the shelf, on-shelf availability, pricing, promo tags, POSM execution
• Build intelligence from ground merchandising and shopper feedback into real actions
• Create local routines (e.g. retail audits, store visit calendars) to keep eyes and ears on the ground
• Localise regional marketing and product plans to suit Thailand consumer needs
• Own launch strategy for new products with excellence in trade and shopper activation
• Identify growth levers and whitespace in categories like sanitary pads, panty liners, overnight pants, and more
• Own the Thailand P&L and work with Finance and HQ to manage budgets and forecasts
• Coordinate with regional Supply Chain to ensure demand-supply balance and in-market availability
• Ensure smooth logistics, importation, warehousing, and distributor operations

General Manager

Digital Marketing

• Own end-to-end performance marketing for Blood Singapore and No Days Off across platforms (Meta, TikTok, Google, and marketplaces — primarily Shopee and Lazada)
• Plan, launch, and optimise paid media campaigns to drive traffic, conversions, and repeat purchases
• Manage budgets, pacing, and ROAS targets while balancing growth and efficiency
• Understand retargeting segments and implement strategies to create impactful audiences for highly optimised ad performance
• Design and run structured tests (audiences, creatives, hooks, offers, landing pages)
• Implement a rigorous and high frequency test-learn-optimize process to monitor ad metrics daily and iterate on ad copy/visuals/audience/placement
• Perform A/B testing and iterative improvements to optimize winning campaigns, targeting, and creative approaches
• Track and report weekly/monthly performance results with clear insights
• Develop a cadence of reporting ROAS and other key metrics by channel/campaign to align with growth leaders, marketers, and channel specialists