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About the role
Key responsibilities & impact- Translate Blood’s regional brand strategy into a Thailand-specific marketing roadmap
- Identify key consumer segments, shopper behaviour insights, and cultural nuances to develop a brand narrative that truly resonates with Thai consumers
- Lead nationwide 360° brand campaigns across digital, social, influencer, OOH, sampling, and PR channels to drive buzz and talkability
- Collaborate with Senior/National KAM to develop sell-in pitches with marketing plans and consumer insights for KA listings
- Regularly gather insights (both quals and quants) on category trends, competitor moves, shopper behaviour, brand performance etc to inform of brand actions.
- Collaborate with HQ and regional functional teams to ensure smooth product launches and close alignment between marketing plan and operational readiness.
Requirements
What you’ll need- At least 5–8 years’ experience in brand management or marketing in FMCG/CPG, DTC brand, or high-growth consumer-centric environment
- Strong understanding of Thai consumer culture, creators, trends and marketing channels
- Experience managing campaign calendars, agencies, and partners
- Strong data literacy (able to interpret ROAS, CTR, CAC, OSA, POSM, promo compliance)
- Native Thai speaker + fluent in English.
Benefits
Comp & perks- Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.