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Digital Marketing Executive
BloodDigital Marketing Executive managing end-to-end digital marketing for Blood and No Days Off. Driving performance marketing across various platforms in a fast-growing consumer brand based in Singapore.
About the role
Key responsibilities & impact- Own end-to-end performance marketing for Blood Singapore and No Days Off across platforms (Meta, TikTok, Google, and marketplaces — primarily Shopee and Lazada)
- Plan, launch, and optimise paid media campaigns to drive traffic, conversions, and repeat purchases
- Manage budgets, pacing, and ROAS targets while balancing growth and efficiency
- Understand retargeting segments and implement strategies to create impactful audiences for highly optimised ad performance
- Design and run structured tests (audiences, creatives, hooks, offers, landing pages)
- Implement a rigorous and high frequency test-learn-optimize process to monitor ad metrics daily and iterate on ad copy/visuals/audience/placement
- Perform A/B testing and iterative improvements to optimize winning campaigns, targeting, and creative approaches
- Track and report weekly/monthly performance results with clear insights
- Develop a cadence of reporting ROAS and other key metrics by channel/campaign to align with growth leaders, marketers, and channel specialists
Requirements
What you’ll need- 3–6 years of experience in performance/digital marketing (FMCG or consumer brands strongly preferred)
- Strong hands-on experience with Meta Ads, TikTok Ads, Google Ads
- Proven ability to plan content for performance; comfortable creating and starring in your own ads, and/or building end-to-end with AI
- Strong analytical ability to use quantitative data to develop actionable insights, with a deep understanding of key ad metrics such as CPR, CPC, ROAS, AOV, CAC, CVR, CTR
- Experience managing budgets and optimising for awareness and/or conversion objectives
- Fast learner and team player with a bias to action, while being detail-oriented
Benefits
Comp & perks- Working flexibility - We believe in a hybrid working environment
- Unique learning opportunities and progression