Performance Marketing Manager

Blood

Performance Marketing Manager for Blood, a consumer brand focused on innovative period care. Lead digital marketing strategies and execution for Singapore and No Days Off brands.

Posted 7/27/2026full-timeSingapore • 🇸🇬 SingaporeMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own end-to-end performance marketing strategy and execution for Blood Singapore and No Days Off across platforms (Meta, TikTok, Google, and marketplaces, primarily Shopee and Lazada)
Set strategy for, plan, launch, and optimise paid media campaigns to drive traffic, conversions, and repeat purchases
Set and manage budgets, pacing, and ROAS targets while balancing growth and efficiency
Make independent calls on channel mix and budget reallocation across platforms based on performance
Understand retargeting segments and implement strategies to create impactful audiences for highly optimised ad performance
Own the testing roadmap; prioritise hypotheses, design and run structured tests (audiences, creatives, hooks, offers, landing pages)
Implement a rigorous and high frequency test-learn-optimize process to monitor ad metrics daily and iterate on ad copy, visuals, audience, and placement
Perform A/B testing and iterative improvements to optimize winning campaigns, targeting, and creative approaches
Scale up investment into winning ads, while killing or pivoting non-performing ones
Define the creative strategy and brief for performance content (UGC, testimonials, education, offers), including angles, formats, and messaging
Conceptualize and prioritize new creative/ad ideas for testing each week, self-editing ad creatives to speed up iterations
Translate performance data into clear creative learnings and next steps for the broader content team
Be the source of truth on digital performance for the brands; bring sharp POVs to leadership on what's working and what should change
Track and report weekly/monthly performance results with clear insights
Develop a cadence of reporting ROAS and other key metrics by channel/campaign to align with growth leaders, marketers, and channel specialists
Use data to inform product positioning, promotions, and messaging.

Requirements

What you’ll need

3 to 8 years of experience in performance/digital marketing (FMCG or consumer brands strongly preferred)
Proven track record scaling a brand on Meta, TikTok, and Google, including both strategic decision-making and hands-on execution
Proven ability to plan content for performance; comfortable creating and starring in your own ads, and/or building end-to-end with AI
Strong analytical ability to translate quantitative data into strategic decisions and actionable insights, with a deep understanding of key ad metrics such as CPR, CPC, ROAS, AOV, CAC, CVR, CTR
Experience setting and managing budgets and optimising for awareness and/or conversion objectives
Fast learner and team player with a bias to action.

Benefits

Comp & perks

Health insurance
Flexible work arrangements
Professional development opportunities