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About the role
Key responsibilities & impact- We’re looking for someone who enjoys the challenge of growing an insurgent consumer brand in the competitive and crowded retail environment.
- Join us and play a key role in driving Blood’s growth across retail channels by strategizing and driving execution of displays, POSMs, promotions and activation activities to boost new customer acquisition & retention.
- You’ll be an important part of our core team and have first-hand experience and exposure at a rapidly growing consumer startup in Southeast Asia.
- Create great POSMs: Work alongside in-house designers to create effective and compelling POSMs and in-store displays that will grab shopper attention and drive purchase in retail stores while reinforcing brand assets and personality.
- Lead price promotion planning and evaluation by providing clear guidelines to KAMs on Depth/Frequency/ROI, partner with sales & finance to track trade spending, and establish regular promo evaluation.
- Ensures physical availability and prominence/visibility in-stores: Oversee and manage the retail merchandising field force team to ensure products are optimally stocked on shelf, promotions are executed, POSMs and displays are deployed well, securing free displays and other activation activities are executed as planned.
Requirements
What you’ll need- Minimum 2-5 years experience in FMCG Trade / Shopper Marketing, Marketing, Sales Operations, or related experience.
- Strong consumer and shopper marketing intuition
- Excellent communication, interpersonal and project management skills
- Good attention to detail, with high curiosity and ability to find out the full story behind data.
Benefits
Comp & perks- Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.
- Strong backing - We are funded and backed by top angel investors in SE-Asia.
- Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.
