Social Media & Content Executive, FMCG

Blood

Social Media and Content Executive creating engaging content and managing affiliate relationships for Blood's innovative period care products. Focus on impactful storytelling across digital platforms.

Posted 7/27/2026full-timeKuala Lumpur • 🇲🇾 MalaysiaJuniorWebsite

About the role

Key responsibilities & impact

Lead creative direction for content and ads, owning headlines, scripts, and messaging across Instagram, TikTok, emails, and other digital/ATL platforms.
Develop high-impact content across the funnel, from brand awareness and product education to conversion and sales, always linking creative with performance goals.
Create and appear in short-form video content (e.g. Reels, TikTok, product explainers, street interviews, behind-the-scenes).
Film and produce content using mobile-first formats with strong storytelling and editing instincts.
Own and drive Blood’s organic social content calendar, planning, scripting, and scheduling posts across Instagram and TikTok.
Write compelling captions, emails, scripts, and visual copy that reflects Blood’s voice and manifesto.
Track and report on creative and content performance; iterate based on insights and trends.
Stay ahead of platform best practices and cultural trends; identify innovation opportunities to keep content fresh and relevant.
Support the growth and day-to-day management of the Blood’s affiliate and creator network in Malaysia.
Identify and collaborate with relevant creators, affiliates, and micro-influencers aligned to the brand's category, audience, and tone.
Coordinate outreach, onboarding, briefing, product seeding, campaign timelines, and content follow-up.
Prepare content guidelines, key messages, offer mechanics, and campaign kits for affiliate partners.
Track affiliate content delivery and basic performance metrics, and share learnings.

Requirements

What you’ll need

1-3 years of experience in brand, content, or social media marketing, ideally with DTC/lifestyle/beauty/health brands.
You’re comfortable in front of the camera and have a natural, relatable on-screen presence.
A strong storyteller who can ideate, write, and perform with clarity, authenticity, and wit.
Deep understanding of digital platforms (especially TikTok and Instagram) and how to tailor content per channel.
You love building brands that stand for something, and believe marketing can shape culture.
Highly self-motivated, collaborative, proactive, willing to roll up your sleeves and make things happen.

Benefits

Comp & perks

Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.