Regional Head of Brand – Innovation

Blood

Regional Head of Brand & Innovation leading brand initiatives for Blood's revolutionary period care products across Southeast Asia. Engaging with cross-functional teams to enhance product innovation and marketing effectiveness.

Posted 7/27/2026full-timeSingapore • 🇸🇬 SingaporeLeadWebsite

About the role

Key responsibilities & impact

This is a senior leadership role accountable for the **what** and the **how** of our brand and product engine across the region, what we make, how it shows up, and how the marketing function operates.
Local commercial brand activation (campaigns, trade marketing, local launches) sits with our Country GMs and their Senior Brand Managers. This role is the regional center of gravity for everything upstream of that: the products themselves, the brand standards local teams activate against, the innovation pipeline, and the operating system that makes the marketing function world-class as we scale.
You'll be a player-coach. You'll lead Regional CX and Regional Design directly, and roll up your sleeves on the work itself too.
You will be the regional owner of product innovation and renovation across the portfolio.
Define how our brands grow regionally while allowing countries to adapt locally.
Build the operating system for how marketing and innovation work across the region.
Lead regional design and protect the quality of how our brands/distinctive assets show up and memory structures we are building across packaging, shelves, ecommerce, content and customer touchpoints.
Regional Customer Experience will report into this role because CX is one of the most important feedback loops where we have the opportunity to turn customer complaints, reviews, DMs, marketplace feedback and service issues into product, communication and claims improvements, strengthening brand trust.

Requirements

What you’ll need

10–15 years in FMCG brand and/or innovation roles, ideally with both big-FMCG training (Unilever, P&G, Kimberly-Clark, RB, Kao, J&J or equivalent) **and** challenger/DTC operating experience (a serious DTC brand, a high-growth regional challenger, or a startup-stage CPG)
Strong brand management fundamentals
Demonstrable NPD track record — led real products from brief through to in-market launch, not just managed agencies who did who
Experience with physical products: packaging, claims, pricing, channel launch, artwork, suppliers and launch execution.
Regional or multi-market experience, ideally across Southeast Asia
Strong commercial understanding of modern trade and ecommerce
Experience working with sales, supply chain, regulatory, QA, procurement, finance, agencies and country teams
Built or substantially upgraded a marketing function's operating standards (SOPs, brand books, launch playbooks)
Strong creative judgment across packaging, design, messaging, claims and brand consistency
Strong project management instincts.

Benefits

Comp & perks

Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up
Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.
Strong backing - We are funded and backed by top angel investors in SE-Asia.
Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.