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About the role
Key responsibilities & impact- Drive topline and bottomline growth across all channels (modern trade super/hyper, ecommerce, CVS, etc.)
- Develop and execute clear strategies to win market share based on local consumer buying behavior, category insights and competitor movements
- Build and execute channel strategy, Annual Business Planning with retailers, and retail excellence across in-store execution
- Set clear goals, coach team members, and maintain a high-performance and core-value centric culture
- Hire, retain, and develop local talent with strong values and executional hunger
- Ensure we win at the shelf, on-shelf availability, pricing, promo tags, POSM execution
- Build intelligence from ground merchandising and shopper feedback into real actions
- Create local routines (e.g. retail audits, store visit calendars) to keep eyes and ears on the ground
- Localise regional marketing and product plans to suit Thailand consumer needs
- Own launch strategy for new products with excellence in trade and shopper activation
- Identify growth levers and whitespace in categories like sanitary pads, panty liners, overnight pants, and more
- Own the Thailand P&L and work with Finance and HQ to manage budgets and forecasts
- Coordinate with regional Supply Chain to ensure demand-supply balance and in-market availability
- Ensure smooth logistics, importation, warehousing, and distributor operations
Requirements
What you’ll need- 10-15+ years of relevant experience in FMCG or consumer, (preferably with exposure to MT key account management and/or operating in high-growth environments)
- Proven leadership experience managing teams and delivering business targets
- Deep understanding of Thailand’s retail landscape, especially minimart chains and modern trade
- A highly organized, independent problem-solver who thrives in fast-paced, high-growth environments with a bias for action, and an open-minded spirit
Benefits
Comp & perks- Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.