Apryse

Program Manager

• Identify CRM and system improvement opportunities and partner cross‑functionally to enhance efficiency and data quality.
• Manage and communicate CRM release schedules, ensuring alignment on bug fixes, enhancements, and updates.
• Own the CRM enhancement lifecycle—from requirement gathering through solution design, validation, communication, and training.
• Collaborate with technical teams to translate business needs into actionable system solutions and optimize user experience across GTM workflows.
• Develop and validate Salesforce training content with Enablement; provide documentation and support to drive adoption.
• Produce CRM newsletters, release notes, and updates to ensure clear communication of system changes.
• Create presentations and business‑friendly documentation that simplify complex CRM concepts for stakeholders.
• Serve as a point of contact for CRM user issues, performing initial troubleshooting, triage, and escalation.
• Ensure Salesforce and integrated systems remain intuitive, efficient, and aligned with user needs.
• Build cross‑functional roadmaps supporting Sales, Marketing, Legal, CS, and CRO initiatives.
• Gather and synthesize GTM pain points to inform backlog prioritization and process improvements.
• Partner across Sales, Marketing, CS, Finance, and Operations to ensure systems and processes align with business objectives, including order‑to‑fulfillment workflows.
• Analyze business needs and recommend process improvements to increase operational efficiency.
• Maintain a forward‑looking approach, ensuring technology and processes evolve with business needs.
• Other tasks as assigned.

CRM Program Manager