Anheuser-Busch

Sales

• Support the Region Vice President, Commercial Directors, Retail Sales Directors, and other Region Directors by providing routine sales reporting, ad hoc support, and sales / share / distribution analysis, drilling into root causes of performance gaps
• Create and update sales presentations for use in communication meetings, retailer visits, and planning meetings
• Create clear Pricing Guidelines for the AB Portfolio and review Price Change Requests
• Identifies and cascades best practices between markets
• Conducts training as required with region teams and management on utilization of tools to monitor performance on key initiatives
• Develop and implement a strategic 1YP and 3YP for the Sales department
• Foster a culture of data-driven decision making and accountability for metrics and result
• Coach, lead, and direct the Sales organization in order to provide efficient business and career growth
• Manage analytic pool/pipeline in Region for RMSI and other functions
• Work Cross Functionally across Commercial, Trade Marketing, Retail, Beyond Beer, HE, and the local Wholesalers.

Senior Director, Revenue Management & Sales Intelligence

Manager

• Owns the S/4 Hana CORE template for the Zone and serves as the primary liaison between the Central Aurora Program and the Local Aurora Program to ensure consistent, scalable adoption of the CORE solution.
• Serve as the single point of accountability for CORE template adoption within the Zone, ensuring alignment with Global standards, design principles, and guardrails.
• Lead documentation of the local ECC as-is landscape, assess process fit to CORE, and coordinate Workshop A and related fit-to-standard activities.
• Act as the primary translator between Global and Local teams, clarifying CORE intent, resolving interpretation gaps, and ensuring consistent messaging.
• Identify, document, and manage CORE gaps, risks, and potential deviations, including preparation of escalation materials and change requests for Global governance.
• Lead the development and execution of the testing and User Acceptance Testing (UAT) plans to ensure a go-live aligned with CORE standards and business requirements.
• Partner with Technology and Data & Analytics leads to proactively address technical, integration, data, and reporting constraints that impact CORE adoption.
• Support Zone change management readiness by identifying impacted processes, roles, and behaviors, and by providing CORE inputs to training, communications, and adoption planning.
• Enable Local teams to transition from legacy ways of working to CORE-aligned processes, reinforcing fit-to-standard mindset and reducing customization.
• Track CORE-related decisions, assumptions, and dependencies, ensuring transparency and traceability across Global, Zone, and Country stakeholders.

Senior Manager, PMO

Operations

• Drive Site Performance
• Co-own P&L for all U.S. craft brewpubs, taprooms, and owned retail locations in partnership with the Director of Owned Retail – Strategy and Finance
• Build and execute a multi-year plan to boost traffic, elevate guest experiences, and optimize the retail footprint for craft brand growth
• Set and enforce top-tier standards for food, beer, pricing, recipes, prep methods, and workflows
• Partner with GMs to deliver memorable hospitality moments while increasing revenue and profitability
• Mentor hospitality leaders to strengthen culture, elevate service, and improve operations
• Conduct regular site visits and data reviews to provide actionable feedback and challenge the status quo
• Shape Culture and Talent
• Champion a hospitality-first culture with clear values and behavioral expectations
• Hold regular leadership meetings to review financials, metrics, guest feedback, and menu trends
• Establish strong performance routines and communicate goals, roles, and resources across all locations
• Align operational priorities with broader strategic goals in partnership with Craft RVPs
• Support openings, closures, and transitions to ensure smooth operations
• Optimize Processes and Technology
• Implement standardized systems, procedures, and purchasing strategies to maximize efficiency and scale
• Ensure adoption and effective use of mandated platforms, including POS and reporting tools
• Act as liaison between sites, internal support teams, and vendors to ensure compliance and maximize benefits
• Align central initiatives with site-level needs in collaboration with the Director of Owned Retail – Strategy and Finance

Director, Owned Retail – Operations

• The Beyond Beer / High End Manager is the local market owner of field execution as the key connector of our field programs to our wholesaler partners.
• This position will report to the Senior Commercial Director and will oversee Beyond Beer / High End brands execution at the local level.
• This manager will work directly with wholesale partners for market specific objectives including increasing sales execution within accounts through our field sales programs and driving trial with our consumers.
• In addition, this position will be accountable for managing an assigned geographic region through the effective planning, organizing, directing and execution of sales and marketing plans through the company distributor network and field initiatives.
• They should spend 3-4 days in the market per week with their respective teams/wholesalers driving our key initiatives with 1 planning day in a home office.

Manager, High End – Beyond Beer

• Builds relationship with Wholesaler Management and Region teams
• Leverages the AOE Program within their assigned territory for High End brands
• Manages High End Elite Club, if applicable, in their assigned territory, and supporting Anheuser Busch mega brands such as Michelob Ultra, Stella Artois, Cutwater Spirits and Budweiser.
• Executes EDGE, IRIS and BEES as key enabler programs for High End brand execution
• Leverages local incentives and local programming initiatives to drive execution
• Identifies market opportunities (sales, distribution, display, POS, pricing, etc.) and presents High End performance with commercial team as well as actionable insights during monthly WPPM
• Effectively coordinates and communicates with commercial team, distributors, and CSO to facilitate the effective development and execution of programs and business initiatives.
• Establishes distribution, display, feature ad, retail promotion, and space management objectives with CSO team that produce the effective presentation of the brands to the consumer at the point of purchase and brought to life through our field sales programs.
• Communicates information to management with recommendations that will contribute to the development of brands, sales growth, and distributor effectiveness.
• Manages specific operating systems and standards, for the management of: Ordering and Inventory Management, Quality Control, Selling and Merchandising Objectives and Standards, Program Execution Guidelines, Pricing and Discount Management, and POS Material utilization.
• Identifies leads, manages prospects, acquires new business and grows points of distribution.
• Owns the execution & sales results of High End field programs in the sales territory and acts on market opportunities.
• Participates in wholesaler trade and S&OP routines to ensure forecasting accuracy and wholesaler POCM orders meet market needs.

Manager, Premium

• Lead reset processes including drawing planograms
• Build positive relationship with the retailer as a trusted Category advisor
• Assist in implementing strategic growth objectives in store-level schematics using shelf technologies such as JDA and ShelfIQ
• Effectively educate internal teammates and external customers on growth opportunities through clear and impactful communications
• Effectively communicate, manage and prioritize workload
• Lead, empower and drive strong engagement with sales and wholesaler partners
• Synthesize learnings in an impactful and visually appealing manner using PowerPoint, Excel and PowerBI
• Analyze data, identify growth opportunities, and effectively communicate actionable insights to retailer using a range of syndicated and non-syndicated data sources
• Lead future industry growth in assigned areas of responsibility

Manager, Category Space – Regions

• The Sales Lead role at Craft West will be the ultimate brand ambassador for Elysian, Golden Road and Four Peaks brands
• Their primary responsibility is partnering with our wholesaler network and driving volume, revenue, share, display and POS execution goals
• This position involves a considerable amount of time in market visiting wholesalers, planning 90-180 days out, visiting key retailers, ride withs, events and consumer activations
• The position works very closely with Anheuser Busch wholesaler partners and local commercial team.
• Responsible for all Elysian, Golden Road and Four Peaks performance in their wholesaler territory
• Builds partnership with wholesaler management, EAM, Sales Manager, Channel Leads, Team Leads, Sales Reps, SEC to drive key priorities for Craft West Brands
• Leads monthly and annual business planning meetings with wholesaler to align on revenue, volume, distribution, and investment goals
• Weekly participation with wholesaler on forecasting and LOW orders to make sure wholesaler has sufficient inventory to hit goals
• Plans with wholesalers to order POCM during buying windows (6 times per year)
• Inspires wholesalers to close out all chain commitments (Items Not Brought In)
• Participates in the execution through ride withs, events such as samplings, beer dinners, and craft beer educational presentations for wholesalers, customers and consumers
• Coaches wholesaler sale teams through market blitzes, team selling, brand education, trade solutions, training, ride-withs, samplings and whatever it takes to get the job done!
• Uses Power BI, Circana and BIR to identify sales opportunities on route or in key zips.
• Adheres to federal and state alcoholic beverage laws.

Sales Lead

Marketing

• Developing plans and tailored playbooks for all channels against their local properties and events
• Mobilizing brand planning
• Sampling execution
• Event and venue activations across territory
• Ticket management
• Resort / Destination planning and execution (where applicable)
• Works with Experiential Team to inform professional or Tier 1 sponsorships
• Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds
• Ensures mobile asset requests are complete and aligned with brands / events
• Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team
• Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans
• Supports the execution of On-Premise plans
• BET Team Captain (where applicable)
• Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth
• Manage the ROI for channel programs
• Communicate results and priorities weekly/monthly
• Coach and mentor Trade Activation Managers and wholesaler sales teams
• Direct channel specific pilots; manage optimization of each channel's key levers
• Cascade annual/trimester channel blueprint (Initiatives and Programs)
• KPI's - Channel volume, share, program execution, distribution

Trade Marketing Manager

• Partner directly with dedicated main house wholesalers, cultivating a strategic relationship at a higher level of the wholesaler organization.
• Using a strategic, forward-thinking mindset, elevate AB’s role & presence with wholesalers in your specific market.
• Support wholesalers while driving commercial ownership and strategic oversight of the annual business plan.
• Build strong business relationships with key wholesalers and internal partners and ensure alignment between company and customer objectives.
• Build strategies to drive Anheuser Busch's commercial priorities to deliver results.
• Partner with Commercial Director, TMM, and other internal teams, along with wholesaler teams on all issues and sales opportunities, including merchandising, marketing, sales, ride withs and any other relevant plans/actions in the market.
• Communicate results, priorities, and programs weekly/monthly with Wholesaler and Commercial Director.
• Manage end-to-end Wholesaler Management and relationships, including Wholesaler planning & performance routine/meetings (innovation, channel, and non-alc), Trimester planning & strategy implementation, and AOE & WEA assessments.
• Oversee and own the Sales, Share and Financial performance of dedicated main house wholesalers.

Manager, Commercial

• Build strong relationship with retailer as trusted Category advisor across all areas of the Beer business
• Develop impactful category analyses and consumer insights using a range of syndicated and non-syndicated data sources
• Synthesize learnings from various sources to create clear and impactful selling stories in a visually appealing manner using PowerPoint
• Optimally educate internal teammates and external customers on growth opportunities through clear and impactful communications
• Partner with Sales team to engage external retailer buying team in defined territories with goal of identifying opportunities to grow the Beer category
• Use space planning software to effectively merchandise the beer department according to category and retailer strategy

Manager, Category – Regions

• Manage and build ABI share, sales, and profitability across our portfolio of brands in multiple national and regional off-premise chain accounts
• Provide total account management including selling in assortment and programming, developing short- and long-term strategies for each retailer, monitoring performance and execution, and communicating with region and wholesaler teams
• Utilize sales tools (IRI, Hero, IDIG, PowerBI, etc.) for information-based selling, programming development, determine resource allocation, and monitor account performance
• Collaborate cross-functionally with multiple aspects of the organization (category management, revenue management, eCommerce, field sales, shopper marketing) to ensure proper development and execution of strategies and to create benchmarks to measure success
• Support and motivate region key account managers with a focus on setting performance expectations and standards, providing direction on account opportunities, and developing wholesaler relationships and focus
• Develop and lead monthly sales performance reviews and annual account planning with cross-functional teams
• Proactively uncover opportunities and learn across the organization for personal and professional development
• Manage accounts within an established budget
• Travel required (up to 60%)

Director, Retail Sales – Large Format

• Manager related duties to include following with wholesalers: weekly tracking vs budget, monthly Wholesaler Performance Reviews, daily/weekly/monthly communication on all Non-Alc related initiatives
• Direct liaison from Non-Alc Corporate team to Region team
• Trains wholesalers on all aspects of Non Alcoholic brands: Route to market, Non-Alc selling to retailers, pricing, Independent sell-in (Free Fills, Customer Market Agreement)
• Recommends and implements Non-Alc sales strategies for improvement based on market research and competitive analyses.
• Creates, presents, and tracks sales incentive programs to wholesalers.
• Shares / creates best practices to drive Non-Alc growth.
• Works with Non-Alc Key Account Managers for weekly follow up on Items Not Brought In Reports and other key gaps for each major chains & programs that are sold in.
• Organizes and executes effective Market Blitz’s w/ Brewery Sales force.
• Manages Regional Non-Alc annual budget, requesting incremental funds when necessary, and completing post-even analysis to determine ROI of various line items.

Manager – Beyond Beer, Non-Alc

Account Executive

• Drive sales in national/regional chains and independent account locations.
• Achieve distribution, display space, and shelf placement objectives in assigned off-premise retail accounts.
• Achieve distribution, shelf visibility, and menu placement objectives in assigned on-premise accounts.
• Increase brand presence in the marketplace by facilitating promotional and tasting events as needed, nights and weekends included.
• Strengthen and expand current business partnerships with accounts.
• Educate and manage the Distributor Sales Teams to ensure they are presenting and executing to Cutwater standards.
• Passionately share the Cutwater story.
• Participate in new product launches, promotions, and events as the face of Cutwater.
• Grow topline sales and share with assigned accounts.
• Build working relationships with assigned account buyers.
• Direct and manage space management priorities of Cutwater and the account.
• Utilize sales tools (KARMA, IRI, etc).
• Foster relationships with wholesaler personnel and maintain active communications with key stakeholders in the field.
• Contribute to the development and management of annual account plan including reviewing SLA’s and account classifications to maximize efforts.
• Facilitate communication of wholesaler’s pricing to chain account.
• Provides feedback to management on strategic opportunities.
• Provides monthly reports to management on account and programming performances.
• Educates and influences corporate decision-makers on product lines.
• Embraces and fulfills the 10 Principles and culture of Cutwater.
• Strong organizational and planning skills and ability to prioritize a varied workload.
• Captivating storytelling skills.
• Ability to follow oral and written instructions.
• Ability and willingness to work flexible hours including nights and weekends.
• Demonstrated ability to build relationships and maintain effective working relationships with distributors, top level account decision makers, and all internal stakeholders.
• Demonstrated knowledge of Microsoft Office programs (Word, Excel, PowerPoint).
• Ability to work independently with little supervision – self-motivated.
• High level of canned cocktail and spirits product knowledge.
• Excellent oral, analytical, written, and group presentation communication skills.
• Thorough knowledge of company products and industry best practices.
• Highly self-motivated and results oriented.
• Ability to establish and maintain effective working relationships with employees, customers, and third-party partners.
• Ability to thrive in a highly competitive and dynamic work environment.
• Exceptional time management skills, with the ability to multi-task.

Sales Representative

Account Manager

• Grow sales and share within assigned Key Accounts
• Provide total account management; sell-in programs and brand promotions
• Utilize entire suite of sales tools (BIR, IRI, Power BI, Nielsen, etc.)
• Maintain active communications with Non Alc Managers, Commercial and Wholesaler personnel
• Evaluate strategies and action plans against allocated budget; manage budgets
• Contribute to the development and management of annual account plan
• Facilitate communication of wholesaler's pricing to chain account(s)
• Track and measure business performance in key volume and execution metrics via routine Performance Reviews. Develop and drive action plans to close gaps.
• Responsible for channel management model; Price & Promotional Planning, Retail Programming, and continuous improvement on Sales-Lever (In-Store Conditions) improvement in-store
• Expectation to be in office majority of the week, when not on market visits

Senior Director, Revenue Management & Sales Intelligence

Senior Manager, PMO

Director, Owned Retail – Operations

Manager, High End – Beyond Beer

Manager, Premium

Manager, Category Space – Regions

Sales Lead

Trade Marketing Manager

Manager, Commercial

Manager, Category – Regions

Trade Marketing Manager

Director, Retail Sales – Large Format

Manager – Beyond Beer, Non-Alc

Sales Representative

Senior Key Account Manager