Anheuser-Busch

Account Executive

• Represent Michelob Ultra, Stella Artois, and Kona Big Wave at events, retail promotions, and on-premise activations
• Engage with consumers in LA around local passion points including Active Lifestyle, Volleyball, and Soccer while educating them about the Michelob Ultra, Stella Artois, and Kona Big Wave Brand
• Develop and foster relationships with key accounts to improve Michelob Ultra, Stella Artois, and Kona Big Wave’s visibility
• Visit on-premise non-buys to open new accounts with Michelob Ultra, Stella Artois, and Kona Big Wave
• Own brand execution at retail in focus areas
• Build positive brand experiences in the market under brand guidelines through education and trade support

Sales Representative

Procurement

• Build strong relationship with retailer as trusted Category advisor across all areas of the Beer business
• Develop impactful category analyses and consumer insights using a range of syndicated and non-syndicated data sources
• Synthesize learnings from various sources to create clear and impactful selling stories in a visually appealing manner using PowerPoint
• Effectively educate internal teammates and external customers on growth opportunities through clear and impactful communications
• Partner with Sales team to engage external retailer buying team in defined territories with goal of identifying opportunities to grow the Beer category
• Use space planning software to effectively merchandise the beer department according to category and retailer strategy

Manager, Category – Large Format

Manager

• Own the multi-year vision for IRIS as AB’s image recognition platform and program engine (cooler doors today; menus next; future adjacencies as proven).
• Define how IRIS creates value across the commercial system: measurement → insights → action → incentives → growth.
• Establish and run roadmap governance: intake, prioritization, stage gates, go/no-go decisions, and executive steering routines.
• Lead the roadmap for continuous improvement of cooler door recognition (coverage, accuracy, user experience, reporting, and operational scale).
• Own end-to-end delivery of menu recognition: Define product scope (menu photo capture standards, recognition outputs, confidence thresholds, exception handling).
• Stand up pilots with wholesalers / regions and scale nationally with repeatable playbooks.
• Ensure outputs translate into business actions (distribution targets, activation opportunities, compliance tracking, incentive program integration).
• Own the data backbone required for IRIS to scale: label taxonomies, product library/master data alignment, model output pipelines, and reporting readiness.
• Build the strategy and operating rhythm to drive adoption across the wholesaler system and internal teams.
• Own external model-development partners: performance management, delivery quality, roadmap alignment, and SOW governance.
• Serve as the leader for IRIS across Category Capabilities, EDGE, Sales Ops, Regions, AB ONE, Wholesaler partners, and Senior Leadership.

Senior Manager, Frontline Transformation

Pricing Analyst

• Help execute annual pricing and promo review across portfolio with Revenue Manager
• Create and review all price change requests (PCRs).
• Communicate with commercial team throughout the approval process
• Ensure all Region pricing recommendations aligns with Regional & National Pricing Strategies
• Continuous analysis of revenue to optimize regional financial performance
• Conduct price action ROI analysis to provide guidance to field sales team
• Conduct weekly checkpoints with Regional Sales team to review pricing and promotional needs

• Lead and manage business, brand budgets, sales strategy, distribution, innovation, supply, and pricing initiatives to sell BeatBox and Phorm with your key call point
• Work closely with your customer to increase Brand Performance
• Implement, manage, track execution, and evaluate results of distribution and space initiatives
• Utilize a proven track record of multi-state stakeholder management while developing Wholesaler plans and budgets, prepare and present business reviews, and communicate effectively both internally and externally, working in close coordination with Key Account Managers, region office personnel, and other field team members
• Build and cultivate effective relationships with wholesaler personnel to create shared best practices and create plans in line with brand strategy
• Build replicable content for field team member peers to leverage as part of WPPM process with Wholesaler partners focused on BeatBox and Phorm Energy
• Effectively manager stakeholders across several markets with travel needed to drive execution across Texas, Arkansas, and Louisiana

Commercial Manager – Wholesaler

Director

• Lead team of three through a high-impact agenda: Actively manage and improve Retail Analytics.
• Serve as the Retail SPOC to Hero and Commercial Intelligence on retail reporting needs.
• Facilitate monthly Sales Performance Review (SPR) standard reporting updates for senior leadership.
• Elevate intelligence from 'reading the news' to root-cause analysis and actionable insights for retail leaders.
• Future-proof reporting capabilities by making them more resilient, better documented, and supported by more robust tooling.
• Lead annual target-setting processes across Retail.
• Cascade the KPI framework and key deadlines, and lead the team in building target-spreading and tracking capabilities.
• Partner with Commercial Intelligence on coordinated methodology and spreading solutions.
• Empower teams with actionable insights to set grounded business targets while keeping solutions simple to create and use.
• Manage core retail business processes, including INBI, M&A, and DPM.
• Prioritize the technology investments needed to elevate the Retail operating model.
• Partner with Digital Transformation on business process redesign and major enterprise platform change efforts.
• Define AI applications for Retail by identifying use cases that can deliver meaningful business value and piloting them for scalability and impact.
• Work in close partnership with Revenue Management to advocate for Retail revenue deduct (coupon/rebate) spend.
• Manage the national revenue deduct budget for Retail, including channel allocation, forecasting, LE management, and tracking.
• Help build the frameworks and tools needed to optimize investment allocation and maximize coupon/rebate ROI.
• Align and cascade annual guardrail guidance to empower teams to optimize their promo calendars locally.

Director, Retail Capabilities

Sales

• Super passionate about the beer industry and loves to SELL and BUILD relationships
• Responsible for all Elysian, Golden Road and Four Peaks performance in their wholesaler territory
• Builds partnership with wholesaler management, EAM, Sales Manager, Channel Leads, Team Leads, Sales Reps, SEC to drive key priorities for Craft West Brands
• Leads monthly and annual business planning meetings with wholesaler to align on revenue, volume, distribution, and investment goals
• Weekly participation with wholesaler on forecasting and LOW orders to make sure wholesaler has sufficient inventory to hit goals
• Plans with wholesalers to order POCM during buying windows (6 times per year)
• Inspires wholesalers to close out all chain commitments (Items Not Brought In)
• Participates in the execution through ride withs, events such as samplings, beer dinners, and craft beer educational presentations for wholesalers, customers, and consumers
• Coaches wholesaler sale teams through market blitzes, team selling, brand education, trade solutions, training, ride-withs, samplings and whatever it takes to get the job done
• Uses Power BI, Circana and BIR to identify sales opportunities on route or in key zips
• Adheres to federal and state alcoholic beverage laws.

Sales Lead

Marketing

• Developing plans and tailored playbooks for all channels against their local properties and events
• Mobilizing brand planning
• Sampling execution
• Event and venue activations across territory
• Ticket management
• Resort / Destination planning and execution (where applicable)
• Works with Experiential Team to inform professional or Tier 1 sponsorships
• Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds
• Ensures mobile asset requests are complete and aligned with brands / events
• Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team
• Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans
• Supports the execution of On-Premise plans
• Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth
• Manage the ROI for channel programs
• Communicate results and priorities weekly/monthly
• Coach and mentor Trade Activation Managers and wholesaler sales teams
• Direct channel specific pilots; manage optimization of each channel's key levers
• Cascade annual/trimester channel blueprint (Initiatives and Programs)
• KPI's - Channel volume, share, program execution, distribution

Manager, Trade Marketing

• Lead and manage the creative direction of marketing campaigns, ensuring alignment with the brand's visual identity and messaging.
• Collaborate with cross-functional teams to develop and execute visually compelling marketing materials for various channels, including digital, print, and multimedia.
• Provide creative guidance and mentorship to the design team, fostering innovation and excellence in design work.
• Conceptualize and oversee the production of visual assets, including graphics, images, videos, and other multimedia elements.
• Review and approve creative work to ensure it meets brand standards, quality, and objectives.
• Stay current with industry trends, design tools, and technologies to drive innovation and relevance in marketing efforts.
• Present creative concepts and ideas to stakeholders, including the VP of Global Marketing and other key decision-makers.
• Manage project timelines, budgets, and resources to ensure on-time and on-budget delivery of creative projects.

Director, Creative

• Win over the 21+ consumers to bring BeatBox to life in your market!
• Build a local network while infusing national strategies and philosophy in the field.
• Translate national programs into successful local activation through product sampling, event partnerships, and on-premise activation
• Hire, train, and staff a field marketing team of brand reps to execute on-premise activations, off-premise activations, local events, influencer/VIP support, product drops, and any additional field marketing efforts
• Align with your Sales/Trade Marketing counterparts to support activations, merchandising, and sales blitzes in your area
• Activate national events with other FMSs/Brand Reps in regional territories
• Develop relationships with on-premise managers, off-premise managers, and wholesale sales and marketing departments
• Ride-alongs with distributors to help with sales support
• Ability to maintain storage facility, infrastructure, product inventory, swag, and any additional marketing materials assigned to your area
• Identify event opportunities in your area that require sampling activations
• Identify Beatbox influencers and partnership opportunities to support your local market
• Develop social media content that could be used in local area campaigns
• Maintain focus on the home market while additionally co-managing events
• Develop Brand Engagement Activation Team in home markets - demos/scheduling and store visits
• Manage national/regional festivals from beginning to end (collaborating with BeatBox Field Events Managers) utilizing a master festival checklist
• Setup weekly 15-minute check-ins with the internal team 8-10 weeks out from the festival to ensure staying on track
• On-site manager for festival (travel) for end-to-end execution
• Plan and execute activations and coordinate logistics for personnel & POS
• Complete festival recaps and set up post-festival call to recap with wholesaler, SEM & RD
• Social/digital training with FMS team

Field Marketing Coordinator

• Build positive relationship with retailer as trusted category advisor across all areas of the Beer business
• Develop impactful category analyses and consumer insights using a range of syndicated and non-syndicated data sources
• Synthesize findings from various sources to build clear and impactful selling stories in a visually appealing manner using PowerPoint
• Effectively educate internal teammates and external customers on growth opportunities through clear and impactful communications
• Partner with Sales team to engage external retailer buying team in defined territories with goal of identifying opportunities to grow the Beer category
• Use space planning software to effectively merchandise the beer department according to category and retailer strategy

Assistant Manager, Category – Small Format

• Manage, lead, motivate, and develop personnel, including selection, performance management, and employee relations by Wholesale Equity Agreement
• Schedule and conduct ride-with and team sells as required
• Maintain retail call frequency as required
• Establish and monitor quality control standards (product freshness, finished product loss)
• Develop and execute Impact Selling programs to drive key sales objectives.
• Develop, implement, and monitor Key Performance Indicators as it relates to the Sales Department
• Ensure compliance with all legal guidelines, Wholesaler Equity Agreement, and Anheuser-Busch standards and policies
• Respond, investigate, and resolve retailer questions and concerns
• Manage expenses for assigned area of responsibility

District Sales Manager

Product Manager

• Responsible for driving the Strategic Technology Roadmap and leading a team of IT product owners
• Delivering technology products from conceptual design through implementation to end-users
• Ensuring alignment of technology solutions with business strategies
• Utilizing in-depth knowledge of technology to support the achievement of business goals
• Establishing and maintaining a strategic relationship with key stakeholders
• Leading stakeholder business planning and strategy meetings
• Communicating with business leaders and product owners about progress, risks, and results
• Monitoring IT delivery progress to assure deadlines, standards, and cost targets are met
• Establishing and managing strategic vendor partnerships to enable efficient delivery.

Principal Product Owner

Learning and Development

• Ownership of new hire orientation coordination & training for all new hires across AB ONE Oregon
• 30-60-90 Day check-in coordination
• Facilitate training programs covering areas such as on-the-job and new hire training processes, systems and tools, and continuous growth and development programs across AB ONE Oregon
• In partnership with site management, schedule and coordinate all departmental on-the-job training (OJT).
• Work with both the trainer and trainee to seamlessly begin new OJT events.
• Ensure all parties understand the schedule for training.
• Assign New-In-Position plans (NIPs) to trainees and ensure completion of plans in coordination with management
• Assist with coordinating one-to-one routines with managers for trainees to discuss learnings
• Routine check-ins with trainees to review training progress, collect feedback, and escalate any concerns and/or recommendations to management
• SKAP/Skills matrix updates and analysis
• Partner with stakeholders to develop and communicate training materials
• Once Classroom Trainer Certification has been achieved, teach OJT TTT classes to team members to become Certified Trainers
• Partner with People & Ops Team to execute L&D block of People Pillar and employ a continuous improvement mindset to help optimize facility processes over time
• Strive to enhance overall knowledge and performance level of fellow team members
• Attend meetings with AB ONE Academy for L&D Strategy