Sales Lead

Anheuser-Busch

Sales Lead driving brand performance for Elysian, Golden Road and Four Peaks brands. Building wholesaler partnerships and executing sales strategies in the California market.

Posted 6/18/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $71,000 - $76,000 per yearWebsite

About the role

Key responsibilities & impact

Super passionate about the beer industry and loves to SELL and BUILD relationships
Responsible for all Elysian, Golden Road and Four Peaks performance in their wholesaler territory
Builds partnership with wholesaler management, EAM, Sales Manager, Channel Leads, Team Leads, Sales Reps, SEC to drive key priorities for Craft West Brands
Leads monthly and annual business planning meetings with wholesaler to align on revenue, volume, distribution, and investment goals
Weekly participation with wholesaler on forecasting and LOW orders to make sure wholesaler has sufficient inventory to hit goals
Plans with wholesalers to order POCM during buying windows (6 times per year)
Inspires wholesalers to close out all chain commitments (Items Not Brought In)
Participates in the execution through ride withs, events such as samplings, beer dinners, and craft beer educational presentations for wholesalers, customers, and consumers
Coaches wholesaler sale teams through market blitzes, team selling, brand education, trade solutions, training, ride-withs, samplings and whatever it takes to get the job done
Uses Power BI, Circana and BIR to identify sales opportunities on route or in key zips
Adheres to federal and state alcoholic beverage laws.

Requirements

What you’ll need

Preferred bachelor’s degree in business administration, management, or similar field
3+ years of sales or marketing experience in beverage/alcohol industry preferred
Certified Beer Server or Certified Cicerone preferred
Familiar with VIP iDig, IRI, BIR, Power BI, Microsoft PowerPoint, and Excel
Profound knowledge of craft beer and brewing process
Strong communication and presentation skills
Ability to adjust a message to the audience
Highly creative and able to generate fresh, impactful ideas and see them through to implementation
Proven ability to think and move between strategic and analytical thinking as well as actual execution
Ability to coordinate brand information, supply POS material, and keep lines of communication open with state’s wholesaler network to better sell through products.

Benefits

Comp & perks

Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

salesmarketingbusiness planningforecastingbrand educationtrade solutionsanalytical thinkingstrategic thinkingexecution

Soft Skills

relationship buildingcommunicationpresentationcreativityadaptabilitycoaching

Certifications

Certified Beer ServerCertified Cicerone