Field Marketing Coordinator

Anheuser-Busch

Field Marketing Specialist building local market presence for BeatBox through consumer engagement and event management. Collaborating with the sales team to amplify brand strategies across Texas.

Posted 6/11/2026full-timeRemote • Texas • 🇺🇸 United StatesJuniorMid-Level💰 $66,400 - $78,850 per yearWebsite

About the role

Key responsibilities & impact

Win over the 21+ consumers to bring BeatBox to life in your market!
Build a local network while infusing national strategies and philosophy in the field.
Translate national programs into successful local activation through product sampling, event partnerships, and on-premise activation
Hire, train, and staff a field marketing team of brand reps to execute on-premise activations, off-premise activations, local events, influencer/VIP support, product drops, and any additional field marketing efforts
Align with your Sales/Trade Marketing counterparts to support activations, merchandising, and sales blitzes in your area
Activate national events with other FMSs/Brand Reps in regional territories
Develop relationships with on-premise managers, off-premise managers, and wholesale sales and marketing departments
Ride-alongs with distributors to help with sales support
Ability to maintain storage facility, infrastructure, product inventory, swag, and any additional marketing materials assigned to your area
Identify event opportunities in your area that require sampling activations
Identify Beatbox influencers and partnership opportunities to support your local market
Develop social media content that could be used in local area campaigns
Maintain focus on the home market while additionally co-managing events
Develop Brand Engagement Activation Team in home markets - demos/scheduling and store visits
Manage national/regional festivals from beginning to end (collaborating with BeatBox Field Events Managers) utilizing a master festival checklist
Setup weekly 15-minute check-ins with the internal team 8-10 weeks out from the festival to ensure staying on track
On-site manager for festival (travel) for end-to-end execution
Plan and execute activations and coordinate logistics for personnel & POS
Complete festival recaps and set up post-festival call to recap with wholesaler, SEM & RD
Social/digital training with FMS team

Requirements

What you’ll need

2 years of field marketing experience in beverage, CPG, clothing, lifestyle, or health and beauty
1 year experience in a leadership/management role to achieve a common goal or objective in a brand sampling environment motivating brand ambassadors towards success.
Wholesaler Relationship: Prior experience with Dallas distributor, Ben E Keith, or surrounding Texas Distributors
Success in building collaborative projects from idea to execution
Marketing communication with emphasis on building strategic partnerships
Alc beverage experience is a plus!

Benefits

Comp & perks

Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

field marketingevent activationproduct samplingbrand managementlogistics coordinationsocial media content developmentcollaborative project executioninventory managementsales supportmarketing communication

Soft Skills

leadershipteam managementrelationship buildingstrategic thinkingcommunicationmotivationorganizational skillsproblem-solvingcollaborationadaptability