Manager, Trade Marketing

Anheuser-Busch

Trade Marketing Manager driving brand activations across events and retail for Anheuser-Busch. Responsible for developing plans and executing marketing strategies to enhance brand visibility and sales growth.

Posted 6/18/2026full-timeRemote • Utah • 🇺🇸 United StatesMid-LevelSenior💰 $106,400 - $126,350 per yearWebsite

About the role

Key responsibilities & impact

Developing plans and tailored playbooks for all channels against their local properties and events
Mobilizing brand planning
Sampling execution
Event and venue activations across territory
Ticket management
Resort / Destination planning and execution (where applicable)
Works with Experiential Team to inform professional or Tier 1 sponsorships
Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds
Ensures mobile asset requests are complete and aligned with brands / events
Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team
Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans
Supports the execution of On-Premise plans
Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth
Manage the ROI for channel programs
Communicate results and priorities weekly/monthly
Coach and mentor Trade Activation Managers and wholesaler sales teams
Direct channel specific pilots; manage optimization of each channel's key levers
Cascade annual/trimester channel blueprint (Initiatives and Programs)
KPI's - Channel volume, share, program execution, distribution

Requirements

What you’ll need

Bachelor's Degree – highly preferred
5-7 years sales and/or marketing experience
In-depth knowledge of regional marketing and sales organization
Strong communication skills, both internal and external
Proficiency in PowerPoint, Excel and internal system tools
Must possess an in-depth knowledge of the On-Premise Channel
MBA/Advanced Degree (Preferred)
Willingness to relocate for future opportunities
Beer/alcohol industry knowledge (Preferred)

Benefits

Comp & perks

Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales experiencemarketing experienceevent activationbudget managementROI managementchannel programmingKPI management

Soft Skills

strong communication skillscoachingmentoringcollaboration

Certifications

Bachelor's DegreeMBA/Advanced Degree