AlmapBBDO

Community Manager

• Observar e interagir com o público no tom da marca para construir relacionamento e incentivar o engajamento.
• Gerar oportunidades a partir da análise do comportamento dos fãs e de acontecimentos que tenham relação com a marca.
• Preparar o calendário de Social da marca, em conjunto com a Mídia, Criativos, identificando oportunidades e problemas que eventualmente tenham surgido no dia a dia com a marca para incluir conteúdos e editoriais.
• Acompanhar presencialmente alguns eventos da marca em momentos oportunos, captando conteúdo e disponibilizando com agilidade e qualidade nas redes do cliente.
• Monitorar o trabalho da marca em seus canais digitais, avaliando as taxas de engajamento e a relevância das postagens buscando otimizar o trabalho da marca. Efetuar correções de rota e identificar novas oportunidades de interação.
• Fazer o upload de posts conforme programação.
• Acompanhar seus projetos junto a área de BI para agregar conhecimento pautado em dados nas suas observações e análises.
• Participar da elaboração do briefing, em conjunto com o Atendimento, Criação e Mídia, efetuando o levantamento anual do conteúdo a ser publicado, conforme planejamento com o cliente.
• Administrar a gestão de crise, elaborando relatórios que demonstrem ajustes necessários, corrigindo o conteúdo, analisando acessos, comentários, curtidas e possibilidade de visão negativa do produto.
• Coordenar as atividades relacionadas a atendimento ao consumidor, acompanhamento de prazos e execução de atividades da Criação e da Produtora.
• Criar e atualizar Guias de Respostas para o consumidor referente a cada plataforma, utilizando material do cliente que envia as informações necessárias sobre o produto.
• Solucionar questões eventuais não existentes nos Guias de Respostas, solicitando apoio do cliente.
• Gerar insights pró-ativos, apresentando ao cliente possibilidades dentro do mercado através do acompanhamento do universo digital.
• Alinhar estratégias, fazendo contato com as áreas envolvidas no job.
• Executar outras atividades correlatas de acordo com solicitação, instrução e ou acompanhamento do seu superior imediato visando contribuir para a equipe e com seu desenvolvimento profissional.

Data Analyst

• Assist in collecting, organizing, and analyzing data for media campaign performance reports;
• Create basic reports using Google Analytics 4 and advertising platforms such as Google Ads, Meta Ads, TikTok Ads, etc.;
• Attend report-creation meetings with the senior team, contributing to the development of data studies;
• Participate in meetings with clients and internal stakeholders to understand their data needs;
• Organize the workflow of taxonomy requests and data analysis together with the media and technology teams;
• Validate and monitor media dashboard data alongside the technology team.

Junior Data Analyst

• Lead complex performance analyses and propose data-driven improvements for media and communication campaigns.
• Strong command of basic statistics and methodologies for reporting and data studies such as A/B testing, incrementality, and predictive analyses.
• Develop and present strategic reports and insights to clients and internal stakeholders, using storytelling and creating reports in PowerPoint or Power BI.
• Implement and configure advanced analytics tools such as Google Analytics 4 and Google Tag Manager.
• Lead debugging processes for event triggers, pixels, and media tags to ensure accurate data collection.
• Act as the internal and client-facing point of contact for day-to-day requests.

Data Analytics Specialist

• The Data Analytics Directorate is responsible for bringing broad data and technology expertise to the marketing context, ensuring a clear understanding of the client’s situation across multiple aspects of their business and competitive environment to develop the data strategy.
• This role leads, at a senior level, a Data Analytics team of approximately 8 to 12 people, whose main responsibilities include:
• Serve as the data focal point for internal and external clients;
• Maintain close relationships with clients to gain a comprehensive view of their culture, challenges, and strengths, enabling identification of needs, technical requirements, and compliance requirements;
• Plan measurement approaches, provide requirements to the technology team, interpret data, and present decision-focused analyses aligned with agreed objectives for campaigns of all types, across all channels and stages of the communication funnel;
• Play an active role in investigating issues and identifying growth levers for the brands served, using the available tools;
• Lead projects laterally in collaboration with other data and technology disciplines such as Data Engineering and Martech;
• Guide clients toward best practices in solution design and governance of the data environment;
• Ensure the team meets deliveries on time and with the quality expected by the client;
• Participate in and contribute to knowledge-sharing and team-building activities organized for the entire Data area;
• Contribute actively to advancing automation agendas and the use of artificial intelligence;
• Ensure we maximize the value of tools provided by the agency and by clients;
• Promote team training focused on career-stage progression.

Director of Data Analytics

• Requirements gathering and documentation for data lakes/dashboards;
• Data validation and quality assurance (QA);
• Development of automations for reports;
• Development of reports as database-style datasets;
• Taxonomy management (rule maintenance and application of trainings);
• Interaction with Media teams and global teams to align deliverables;
• Participation in measurement planning.

Mid-level Data Analyst

• Lead complex performance analyses and recommend data-driven improvements.
• Strong foundation in basic statistics and methodologies for creating reports and conducting data studies.
• Develop and present strategic reports and insights to clients and internal stakeholders, using storytelling and building presentations in PowerPoint.
• Implement and configure advanced analytics tools such as Google Analytics and Google Tag Manager.
• Lead debugging processes for event triggers, pixels, and media tags to ensure accurate data collection.
• Mentor junior analysts, promoting team development and actively reviewing and improving materials produced by these roles.
• Analyze media, website, and CRM data.
• Produce proactive reporting to optimize media campaigns.
• Liaise with various internal and external teams to map processes and enable 360-degree measurement of campaigns.

Senior Data Analyst

Recruitment

• Responsável pelo processo seletivo end-to-end em todos os níveis hierárquicos;
• Parceria estratégica com a liderança no levantamento e entendimento de perfis, identificando hard e soft skills dos cargos;
• Mapeamento constante e proativo de perfis diversos;
• Realização de hunting;
• Análise de perfil comportamental;
• Manutenção de plataformas gerenciais;
• Atualização da descrição de cargos e funções;
• Elaboração e acompanhamento de KPI´s da área;
• Desenho e gestão da estratégia de Employer Branding;
• Garantir uma boa experiência para todos os envolvidos nos processos medindo através de avaliações e-NPS;
• Perfil consultivo, voltado para melhoria contínua da área;
• Realização de benchmark e compartilhamento de insights;
• Disponibilidade para aprender, mapear processos e melhorá-los;
• Suporte em demais atividades direcionadas pela liderança da área.

Recruiter / Talent Acquisition

Content Manager

• Define the strategic content vision for the brands, including the role of channels and influencers;
• Build campaign messaging maps and guide the always-on approach;
• Define strategic content principles and assumptions;
• Monitor, research, and investigate trends and opportunities across social media;
• Analyze brand platform data and track campaign KPIs;
• Study and generate audience insights for the client;
• Develop presentations and narratives to advocate strategic and creative directions;
• Work in partnership with other agency departments such as Creative, Media, and Account Management;
• Direct client interaction;
• Identify trends and opportunities, and propose content topics for social media;
• Receive and execute content and influencer briefings;
• Monitor campaign and/or always-on (AON) results;
• Prepare performance reports, social listening analyses, and strategy recommendations;
• Create campaign and/or always-on content calendars;
• Ensure cross-functional alignment with internal agency teams;
• Manage deliverables from digital influencers;
• Complete project management (PM) documentation for assets included in the social calendar;
• Manage post approval workflows with clients;
• Support and assist in structuring real-time event coverage and capture.

Analyst

• Analyze website performance metrics (conversion rate, bounce rate, time on site, funnels)
• Use analytics tools (e.g., Google Analytics 4)
• Create and monitor events, goals and conversions
• Map and analyze the user journey on the website
• Identify conversion bottlenecks on pages and flows
• Develop optimization hypotheses based on data
• Execute and monitor A/B tests (basic/intermediate)
• Analyze test results and generate actionable learnings
• Interpret heatmaps, click maps and session recordings (e.g., Hotjar, Microsoft Clarity or similar)
• Support landing page optimization
• Work with conversion funnels and forms
• Apply UX/UI concepts to improve conversion
• Ability to turn data into practical insights
• Fundamentals of CRO
• Digital marketing and performance metrics
• Basic principles of UX and user behavior
• Sales funnel and digital marketing
• Basic knowledge of SEO (a plus)
• Basic knowledge of paid media and performance (a plus)

CRO Analyst

• Close monitoring and support of media operations
• Interaction with client teams during project involvement
• Presentation of reports and analyses to clients and other agency teams
• Collaborate on strategic planning by applying broad critical thinking about the client’s brand, actions, and competitive landscape using available data
• Expand the volume of available data by working together with the data engineering team
• Translate analytical needs into project specifications for specialists (data solutions, data engineering, martech, social insights, research, etc.)
• Participate in channel, audience and budget strategies
• Present to clients with support from specialists (social, research, etc.) in a clear, layperson-friendly narrative (strong storytelling skills for PPT/Keynote)

Mid-level Data Analytics Analyst

• Requirements gathering and documentation for data lakes / dashboards;
• Data validation and quality assurance (QA);
• Development of reporting automations;
• Development of reports in database format;
• Taxonomy management (maintaining rules and delivering training);
• Support for Google Analytics;
• Participation in measurement planning.

Mid-level Data Analyst – Freelancer

• Elaboração e ajuste de plano de mídia;
• Emissão de PIs e revisão, conforme plano de mídia;
• Controle e acompanhamento de saldos de PO's e pacotes;
• Acompanhamento de campanhas;
• Controle de budget/PO;
• Relatórios de processos financeiros, a fim de acompanhar as entregas do fluxo da Mídia para o Faturamento (fechamento do mês : tráfego de PIs e acuracidade em relação aos valores);
• Apresentação de relatórios e estudos de mídia;
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Analista de Mídia

Manager

• Define strategic direction for brand, retail, and project campaigns
• Identify insights that drive the business
• Translate briefs into clear strategic directions
• Manage a team of 1 supervisor and 1 assistant
• Delegate intelligently, develop the team, and ensure deliverables
• Develop presentations that convey strategy in a coherent and impactful way
• Present and defend strategies directly to clients

Planning Manager, Freelancer

• Performance media operations, responsible for monitoring campaign pacing and the brand's monthly strategies.
• Responsible for maintaining the operation of all campaigns, proactively proposing solutions to sustain higher quality levels in deliverables and meet deadlines.
• Read and detail reports;
• Manage, together with assistants, the financial processes relevant to the Media area (such as issuing PI, PO controls, invoices from media vendors, etc.);
• Develop campaign reports with quantitative and qualitative data analysis and analyses of competitors' media activities;
• Interface daily with partners, media outlets, and internal teams, and coordinate across departments (account management, planning, etc).

Performance Analyst

• Media operations and channel planning
• Integration of analysis with the data team
• Campaign maintenance and proactive solutions
• Liaison with partners and internal teams