AlmapBBDO

Analyst

• Structure databases containing media execution information, monitoring and forecasting of market metrics, and investment analyses by category/market segment.
• Data validation and Quality Assurance (QA).
• Manage information submitted to audits contracted by clients and external consultants.
• Participate in defining project scope with internal teams and other departments.
• Contribute to measurement plans.
• Develop reports in database format.
• Taxonomy management (maintaining rules and delivering training).
• Develop dashboards in Power BI (recommended).
• Develop report automations (recommended).
• Exploratory Web Analytics analysis (recommended).
• Gather and document requirements for data lakes and dashboards (recommended).

Accountability Analyst

Data Analyst

• Participate in the management and tracking of the team’s and client’s requests;
• Provide close monitoring and support for the media operation;
• Prepare performance analyses, identify issues and propose improvements for the operation;
• Interact with client teams during project involvement;
• Present reports and analyses to the client and other agency teams;
• Play a leadership role in the analytical process, from hypothesis generation to presenting findings;
• Collaborate on strategic planning by applying comprehensive critical thinking about the client’s brand, activities, and competitive landscape using available data;
• Increase the volume of available data by working together with the data engineering team;
• Translate analytical needs into project specifications for specialists (data solutions, data engineering, martech, social insights, research, etc.);
• Participate in channel, audience, and budget strategies;
• Evaluate and work alongside external research and analytics vendors;
• Present to clients with support from specialists (social, research, etc.) using a clear and understandable narrative for non-experts (strong storytelling in PPT/Keynote);
• Identify opportunities for organic growth;

Data Analytics Coordinator

Content Marketing Manager

• Monitor relevant news, studies, data, and cultural movements on a daily basis
• Plan and execute content for an internal hub
• Connect trending topics to clients' challenges and contexts
• Collaborate with the strategy and research teams to add depth to content

Planning and Content Intern

Project Manager

• This person will be responsible for guiding digital maturity and the tech stack within the martech and messaging ecosystem (WhatsApp and beyond) for a major Brazilian brand.
• With support from a technical team, they will lead high-impact projects.
• Management of martech projects focused on messaging;
• Management of martech projects related to platforms and projects;
• Management of advertising projects;
• Management of schedules and follow-up meetings;
• Documenting and tracking the project within the project management tool;
• Supporting the client's analytical development;
• Ensuring communication and alignment between technical and business teams;
• Audience strategy analysis;
• Assisting in the development of tech packs;
• Direction of server-side implementations with support from the technical team.

Community Manager

• Observar e interagir com o público no tom da marca para construir relacionamento e incentivar o engajamento.
• Gerar oportunidades a partir da análise do comportamento dos fãs e de acontecimentos que tenham relação com a marca.
• Preparar o calendário de Social da marca, em conjunto com a Mídia, Criativos, identificando oportunidades e problemas que eventualmente tenham surgido no dia a dia com a marca para incluir conteúdos e editoriais.
• Acompanhar presencialmente alguns eventos da marca em momentos oportunos, captando conteúdo e disponibilizando com agilidade e qualidade nas redes do cliente.
• Monitorar o trabalho da marca em seus canais digitais, avaliando as taxas de engajamento e a relevância das postagens buscando otimizar o trabalho da marca. Efetuar correções de rota e identificar novas oportunidades de interação.
• Fazer o upload de posts conforme programação.
• Acompanhar seus projetos junto a área de BI para agregar conhecimento pautado em dados nas suas observações e análises.
• Participar da elaboração do briefing, em conjunto com o Atendimento, Criação e Mídia, efetuando o levantamento anual do conteúdo a ser publicado, conforme planejamento com o cliente.
• Administrar a gestão de crise, elaborando relatórios que demonstrem ajustes necessários, corrigindo o conteúdo, analisando acessos, comentários, curtidas e possibilidade de visão negativa do produto.
• Coordenar as atividades relacionadas a atendimento ao consumidor, acompanhamento de prazos e execução de atividades da Criação e da Produtora.
• Criar e atualizar Guias de Respostas para o consumidor referente a cada plataforma, utilizando material do cliente que envia as informações necessárias sobre o produto.
• Solucionar questões eventuais não existentes nos Guias de Respostas, solicitando apoio do cliente.
• Gerar insights pró-ativos, apresentando ao cliente possibilidades dentro do mercado através do acompanhamento do universo digital.
• Alinhar estratégias, fazendo contato com as áreas envolvidas no job.
• Executar outras atividades correlatas de acordo com solicitação, instrução e ou acompanhamento do seu superior imediato visando contribuir para a equipe e com seu desenvolvimento profissional.

• Assist in collecting, organizing, and analyzing data for media campaign performance reports;
• Create basic reports using Google Analytics 4 and advertising platforms such as Google Ads, Meta Ads, TikTok Ads, etc.;
• Attend report-creation meetings with the senior team, contributing to the development of data studies;
• Participate in meetings with clients and internal stakeholders to understand their data needs;
• Organize the workflow of taxonomy requests and data analysis together with the media and technology teams;
• Validate and monitor media dashboard data alongside the technology team.

Junior Data Analyst

• Lead complex performance analyses and propose data-driven improvements for media and communication campaigns.
• Strong command of basic statistics and methodologies for reporting and data studies such as A/B testing, incrementality, and predictive analyses.
• Develop and present strategic reports and insights to clients and internal stakeholders, using storytelling and creating reports in PowerPoint or Power BI.
• Implement and configure advanced analytics tools such as Google Analytics 4 and Google Tag Manager.
• Lead debugging processes for event triggers, pixels, and media tags to ensure accurate data collection.
• Act as the internal and client-facing point of contact for day-to-day requests.

Data Analytics Specialist

• The Data Analytics Directorate is responsible for bringing broad data and technology expertise to the marketing context, ensuring a clear understanding of the client’s situation across multiple aspects of their business and competitive environment to develop the data strategy.
• This role leads, at a senior level, a Data Analytics team of approximately 8 to 12 people, whose main responsibilities include:
• Serve as the data focal point for internal and external clients;
• Maintain close relationships with clients to gain a comprehensive view of their culture, challenges, and strengths, enabling identification of needs, technical requirements, and compliance requirements;
• Plan measurement approaches, provide requirements to the technology team, interpret data, and present decision-focused analyses aligned with agreed objectives for campaigns of all types, across all channels and stages of the communication funnel;
• Play an active role in investigating issues and identifying growth levers for the brands served, using the available tools;
• Lead projects laterally in collaboration with other data and technology disciplines such as Data Engineering and Martech;
• Guide clients toward best practices in solution design and governance of the data environment;
• Ensure the team meets deliveries on time and with the quality expected by the client;
• Participate in and contribute to knowledge-sharing and team-building activities organized for the entire Data area;
• Contribute actively to advancing automation agendas and the use of artificial intelligence;
• Ensure we maximize the value of tools provided by the agency and by clients;
• Promote team training focused on career-stage progression.