Content Connections Specialist – Freelancer

AlmapBBDO

Content strategist defining brand messages and social media strategies for AlmapBBDO. Collaborating across teams on audience insights and strategic narratives.

Posted 7/22/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing strategic content vision and campaign messaging while leveraging social media trends and audience insights. Proficient in analyzing brand data and collaborating with cross-functional teams to drive effective communication strategies.

Highest-signal resume keywords

Content Strategy DevelopmentCommunications PlanningSocial Media AnalysisAudience Insights GenerationClient Interaction

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Message MappingKPI TrackingTrend ResearchPresentation StructuringContent Principles Definition

Soft Skills

CollaborationAdvocacyCreative Direction

Tools & Technologies

Social Media PlatformsData Analysis Tools

Industry Keywords

CommunicationAdvertisingMarketingJournalismPopular Culture

About the role

Key responsibilities & impact

Define the brands' strategic content vision, including the role of channels and influencers;
Build campaign message maps and guide the always-on approach;
Define strategic content principles and assumptions;
Monitor, research, and investigate trends and opportunities on social media;
Analyze brand platform data and track campaign KPIs;
Study and generate audience insights for the client;
Structure presentations and narratives to advocate strategic and creative directions;
Work in partnership with other agency departments such as creative, media, and account management;
Direct client interaction;

Requirements

What you’ll need

Bachelor's degree in Communication, Advertising, Journalism, Marketing, or a related field;
Experience in communications planning and developing content strategy;
Heavy user of social media and popular culture (TikTok, X, Instagram, Kwai, etc.);

Benefits

Comp & perks

People with disabilities (PwD) are welcome
Diverse and inclusive environment
Opportunities for learning and knowledge sharing