AlmapBBDO

CRO Analyst

AlmapBBDO

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Analyze website performance metrics (conversion rate, bounce rate, time on site, funnels)
  • Use analytics tools (e.g., Google Analytics 4)
  • Create and monitor events, goals and conversions
  • Map and analyze the user journey on the website
  • Identify conversion bottlenecks on pages and flows
  • Develop optimization hypotheses based on data
  • Execute and monitor A/B tests (basic/intermediate)
  • Analyze test results and generate actionable learnings
  • Interpret heatmaps, click maps and session recordings (e.g., Hotjar, Microsoft Clarity or similar)
  • Support landing page optimization
  • Work with conversion funnels and forms
  • Apply UX/UI concepts to improve conversion
  • Ability to turn data into practical insights
  • Fundamentals of CRO
  • Digital marketing and performance metrics
  • Basic principles of UX and user behavior
  • Sales funnel and digital marketing
  • Basic knowledge of SEO (a plus)
  • Basic knowledge of paid media and performance (a plus)

Requirements

  • Desired tools:
  • - Google Analytics 4
  • - Google Tag Manager (basic level)
  • - CRO tools (Hotjar, Clarity, VWO, Optimizely or similar)
  • - A/B testing tools
  • - Excel or Google Sheets (basic formulas, data analysis)
  • Analytical, data-driven profile
  • Logical and critical reasoning
  • Curiosity and willingness to learn
  • Ability to organize information and priorities
  • Attention to detail
  • Strong communication skills to present analyses and results
  • Ability to work on multiple projects
  • Teamwork (interface with media, creative, account/service, and tech teams)
  • Proactivity to suggest improvements
  • Organization and deadline management
Benefits
  • Diverse and inclusive environment
  • Opportunity for learning and exchange of experiences
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
website performance analysisA/B testingconversion rate optimization (CRO)data analysisUX/UI conceptsSEOdigital marketingperformance metricsuser behavior analysisfunnel analysis
Soft Skills
analytical thinkinglogical reasoningcuriosityattention to detailstrong communicationorganizational skillsproactivityteamworkability to manage multiple projectswillingness to learn