Acuity, Inc.

Performance Marketing

• Own revenue-focused demand generation – develop and execute multi-channel demand generation strategies that directly impact prospect and customer growth, focusing on pipeline creation, acceleration, and conversion.
• Partner with marketing ops, rev ops, and finance to forecast, track, and report on marketing-sourced pipeline, ensuring marketing consistently delivers on revenue contribution goals.
• Design and optimize integrated campaigns across digital, events, content, ABM, and partner channels to maximize ROI.
• Lead content strategy that drives demand, builds category leadership and supports the buying journey.
• Own the website end-to-end including performance analytics, content strategy, and conversion optimization to fuel demand and acquisition.
• Partner closely with AEs and SDRs to drive accountability, process discipline, and performance to ensure consistent delivery of qualified opportunities that convert to revenue.
• Closely align with marketing operations and analytics, ensuring accurate attribution, lead scoring, campaign measurement and continuous optimization based on performance data.
• Manage, mentor, and inspire a high performing team while building a culture of continuous learning.

Director of Demand Generation

Product Marketing

• Define and execute comprehensive GTM strategies for new products, features, and releases.
• Partner with product management, sales, and marketing to ensure successful launches and sustained market adoption.
• Develop differentiated messaging and value propositions that resonate with technical and business audiences.
• Ensure consistency across all channels and campaigns.
• Lead product content strategy and collaborate with content marketing to deliver high-impact assets (web, whitepapers, videos, datasheets) that drive awareness, demand, and enablement.
• Own development of buyer and user personas, buyer journeys, and competitive intelligence.
• Serve as the internal authority on market trends, customer challenges, and competitive positioning.
• Equip sales teams with tools, training, and resources to articulate product value and accelerate deal cycles.
• Collaborate with customer marketing to build a robust advocacy program and case study library that demonstrates measurable business impact.
• Act as a strategic advisor to product management and leadership, ensuring market insights inform roadmap decisions and growth strategies.

Senior Product Marketing Manager

Operations

• Own Global Hotline Operations Lead the full lifecycle of hotline services, including telephony setup, IVR configuration, recordings, vendor coordination, and ongoing maintenance.
• Ensure services scale reliably across regions, languages, and customer volume.
• Act as the internal subject matter expert for hotline capabilities, constraints, and best practices.
• Manage relationships with global telephony providers, call centers, and interpretation partners.
• Provide ongoing feedback on agent protocols, call handling, and interpretation quality.
• Resolve ad hoc vendor issues and ensure responsiveness for high volume and enterprise customers.
• Support implementations by coordinating hotline setup, testing, and launch readiness.
• Collaborate with Implementation Managers to ensure smooth, on time deployments.
• Conduct routine hotline testing and maintain detailed audit logs.

Global Hotline Operations Manager

Account Manager

• Proactively solicits and drives new business within assigned accounts through expansions and new product offerings.
• Creates, monitors, and manages a sales pipeline to ensure consistent achievement of quotas and metrics for assigned accounts.
• May lead the contract renewal process, including coordinated efforts with sales, customer success, legal and technical groups.
• Through a consultative approach, uncovers customer business issues and crafts value-based proposals as a trusted advisor.
• Research target accounts to identify and assess customer needs and effectively link product value, features/benefits to those needs.
• Works with internal resources to present and position company products and services to new divisions of existing clients.
• Develops and maintains current product knowledge and can explain the business value of our offerings.
• Prepares presentations, demonstrations, and sales contracts.
• Participates in Executive Business Reviews with the Customer Success Manager across a book of assigned accounts to develop a deep understanding of the client's needs and difficulties.
• Links HR Acuity’s products back to key business issues.
• Proactively engages with clients to determine ongoing satisfaction, demonstrated value of HR Acuity products and services, and emphasizes the client's return on investment.

Full-stack Engineer

• Contribute to feature development across our suites of products and own delivery from development through deployment.
• Collaborate with team members on a variety of challenging projects.
• Design and contribute to the architecture of our Enterprise Platform.

Director of Demand Generation

Senior Product Marketing Manager

Global Hotline Operations Manager

Account Manager

Senior Full Stack Engineer