Acuity, Inc.

Marketing

• Design and implement customer marketing programs that enhance engagement, retention, and loyalty.
• Develop educational content and lifecycle campaigns to empower customers and drive product adoption.
• Craft compelling customer communications across channels to foster satisfaction and long-term relationships.
• Build and manage a scalable customer advocacy program to identify, nurture, and activate brand champions.
• Develop and maintain a library of customer stories, case studies, testimonials, and video content.
• Plan and execute customer-facing campaigns, including newsletters, webinars, and product updates.
• Analyze customer engagement data and feedback to identify trends and opportunities.

Customer Marketing and Advocacy Manager