Acuity, Inc.

Sales Operations Manager

• Audit existing enablement assets, onboarding programs, and rep-facing content within the first 30 days; establish baseline metrics including ramp time, quota attainment by tenure, win rates, and content usage.
• Deliver a 6-month enablement roadmap tied to pipeline and revenue outcomes within 60 days; identify the top 2-3 initiatives with clear ROI (onboarding redesign, competitive playbooks, discovery and demo coaching) and define the measurement framework before building.
• Partner with frontline sales managers to develop coaching frameworks and needs assessments; build manager alignment and shared ownership as a core dependency for program adoption and scale.
• Champion practical AI adoption across the GTM team — identify high-value use cases in prospecting, call review, content creation, and CRM hygiene, and partner with Revenue Operations to roll them out.
• Establish a cross-functional rhythm with Product Marketing for launch readiness; own the rollout of new collateral, competitive battlecards, and essential product release information to the field.
• Coordinate and execute large-scale events including Sales Kickoff and internal Quarterly Business Reviews; ensure these events reinforce enablement priorities and tie back to measurable outcomes.
• Own, monitor, and continuously improve the sales tech stack (Salesforce, sales engagement, conversation intelligence, LMS); grow adoption and ensure tooling decisions are tied to productivity outcomes.
• Build and facilitate certification paths for SDRs, AEs, and CS team members; establish ongoing learning structures for new product rollouts and repeatable skill development at scale.

Director, Sales Enablement

Performance Marketing

• Own the end-to-end development and execution of integrated marketing campaigns.
• Collaborate cross-functionally to ensure campaigns align with business objectives and audience needs.
• Translate product positioning and messaging into compelling campaign narratives.
• Lead strategy and execution for outbound email campaigns, including nurture programs, newsletters, and product updates.
• Develop segmentation strategies and optimize email performance through A/B testing and analytics.
• Analyze campaign performance and provide actionable insights to improve pipeline generation and influence.
• Partner with RevOps to refine attribution and reporting processes.
• Act as a key partner to Product Marketing, Content, and Sales teams to ensure consistent messaging and campaign alignment.
• Stay current with marketing tech trends and apply innovations to improve campaign performance.
• Partner with Marketing Ops to ensure accurate tracking in HubSpot, Salesforce, and Gong.

Marketing Campaign Manager

Implementation Specialist

• Drive End-to-End Client Implementations — Own the full implementation lifecycle for enterprise clients, from kickoff through adoption, including platform configuration, HRIS and SSO integrations, workflow design, and end-user training.
• Lead Executive-Level Engagements — Facilitate discovery workshops, stakeholder alignment sessions, and executive readouts with Senior HR and IT leaders.
• Architect the Path to Value — Design implementation plans that balance client complexity with speed-to-adoption.
• Guide Change Management and Adoption — Act as a strategic advisor on business process redesign and organizational change.
• Manage a Portfolio of Concurrent Engagements — Run multiple enterprise implementations simultaneously, maintaining momentum across workstreams.

Enterprise Implementation Manager

Marketing

• Build and execute customer marketing campaigns and programs that drive ARR growth through expansion and upsell motions.
• Measure and report on marketing-influenced ARR and pipeline from customer programs.
• Partner with Demand Gen and Thought Leadership teams to ensure marketing activity translates to the customer side.
• Collaborate with the Product Marketing Manager on customer communications for seasonal product releases.
• Synthesize NPS survey data and deliver findings and recommendations to leadership.
• Work cross-functionally with Customer Success and Account Management on enablement, campaign calendar sharing, and product release updates.
• Build and manage a referenceable customer pool to support the sales process -- reference calls, case studies, and peer review platforms.
• Drive G2 review and Gartner Peer Insights strategy and maintain quarterly review volume targets.
• Identify, recruit, and nurture customer advocates and ambassadors.
• Expand the referenceable client list and improve time to fill for reference requests.
• Support customer speakers for events, webinars, and thought leadership opportunities.

Customer Marketing Manager – Advocacy

Account Manager

• Own partner-sourced and partner-influenced pipeline and revenue targets, with clear accountability for results.
• Actively source, progress, and accelerate joint opportunities with Workday and Elmo Account Executives.
• Drive deal execution, including account alignment, partner engagement, next steps, and follow-through from opportunity creation through close.
• Run a disciplined partner operating cadence, including weekly pipeline reviews, deal inspections, and forecasting updates.
• Ensure pipeline accuracy and hygiene, maintaining clean data and reliable forecasts in partnership with Revenue Operations.
• Embed partnerships into frontline selling, ensuring AEs and SDRs consistently leverage Workday and Elmo in live deals.
• Support active deals directly, joining customer calls, shaping deal strategy, and coordinating partner participation where it improves close rates.
• Track performance against goals, identify gaps quickly, and take corrective action to stay on target.

Partner Relationship Manager, Workday

Data Scientist

• Develop and continuously deepen a comprehensive understanding of HR Acuity's full data landscape, including case types, taxonomies, workflows, and customer segments, grounded in the real-world employee relations problems the data represents.
• Assess what makes HR Acuity's dataset competitively distinctive, identify gaps or additions that would strengthen its analytical value, and proactively surface opportunities that extend beyond the current product roadmap.
• Build rigorous documentation, lineage, and data quality baselines for HR Acuity's ER dataset, establishing the foundation the analytics product needs to grow on.
• Design and build statistical models and machine learning solutions that surface trends, risk signals, and benchmarks from HR Acuity’s employee relations case data.
• Apply NLP and text analytics techniques to extract structure, patterns, and signals from HR Acuity’s unstructured case data.
• Own and elevate HR Acuity’s customer-facing analytics and benchmarking capabilities: deepen their statistical rigor, expand the insights they deliver, and ensure they reflect the full analytical depth of the underlying dataset.
• Collaborate with Data Engineering to ensure pipelines, schemas, and data models support analytical needs and maintain data quality.
• Monitor model and data quality over time, identifying and addressing degradation, drift, or unexpected changes in underlying distributions.

Staff Data Scientist

• Design and implement customer marketing programs that enhance engagement, retention, and loyalty
• Develop educational content and lifecycle campaigns to empower customers and drive product adoption
• Craft compelling customer communications across channels to foster satisfaction and long-term relationships
• Build and manage a scalable customer advocacy program to identify, nurture, and activate brand champions
• Collaborate with Product to engage customers in beta programs, feedback loops, and roadmap validation
• Plan and execute customer-facing campaigns, including newsletters, webinars, and product updates
• Analyze customer engagement data and feedback to identify trends and opportunities

Customer Marketing Manager

• Design and implement customer marketing programs that enhance engagement, retention, and loyalty.
• Develop educational content and lifecycle campaigns to empower customers and drive product adoption.
• Craft compelling customer communications across channels to foster satisfaction and long-term relationships.
• Build and manage a scalable customer advocacy program to identify, nurture, and activate brand champions.
• Develop and maintain a library of customer stories, case studies, testimonials, and video content.
• Plan and execute customer-facing campaigns, including newsletters, webinars, and product updates.
• Analyze customer engagement data and feedback to identify trends and opportunities.