Customer Marketing Manager – Advocacy

Acuity, Inc.

Customer Marketing Manager at HR Acuity® responsible for customer relationships and advocacy. Develops marketing programs that engage customers and enhance brand presence.

Posted 6/26/2026full-timeRemote • 🇺🇸 United StatesSeniorLead💰 $140,000 - $155,000 per yearWebsite

About the role

Key responsibilities & impact

Build and execute customer marketing campaigns and programs that drive ARR growth through expansion and upsell motions.
Measure and report on marketing-influenced ARR and pipeline from customer programs.
Partner with Demand Gen and Thought Leadership teams to ensure marketing activity translates to the customer side.
Collaborate with the Product Marketing Manager on customer communications for seasonal product releases.
Synthesize NPS survey data and deliver findings and recommendations to leadership.
Work cross-functionally with Customer Success and Account Management on enablement, campaign calendar sharing, and product release updates.
Build and manage a referenceable customer pool to support the sales process -- reference calls, case studies, and peer review platforms.
Drive G2 review and Gartner Peer Insights strategy and maintain quarterly review volume targets.
Identify, recruit, and nurture customer advocates and ambassadors.
Expand the referenceable client list and improve time to fill for reference requests.
Support customer speakers for events, webinars, and thought leadership opportunities.

Requirements

What you’ll need

8+ years of total marketing experience, with a minimum of 5 years in a dedicated customer marketing and advocacy role in B2B SaaS.
Proven track record on both sides of the function -- customer marketing programs tied to ARR growth AND a referenceability and advocacy practice.
Experience running ARR-influenced marketing programs with measurable outcomes.
Hands-on experience building and managing a customer reference pool -- reference calls, case studies, G2 reviews, and advocacy activation.
Experience running NPS surveys and synthesizing data for leadership.
Comfortable being the primary owner of a customer marketing function on a lean team.
Proficiency with marketing automation tools, Pendo, Hubspot, Salesforce, and survey tools.
Strong project management skills with the ability to manage multiple programs simultaneously.
Bachelor's degree in Marketing, Business, or a related field preferred.
Preferred HR tech experience.
Experience enabling cross-functional teams (Customer Success, Account Management, Product Marketing).

Benefits

Comp & perks

Stay healthy and happy with our comprehensive medical, dental and vision plans.
Save for your future with our 401K plan that matches your contributions.
Enjoy paid leave for various life events, such as sickness, disability, or parenthood.
Own a piece of the company with our #Allin Shares Program.
Company paid holidays, birthday day off, closed 4th of July week and December holiday week and 8 hours of volunteer time.
Half day summer Fridays* and half day first Fridays* to catch up on work, personal development, or an afternoon off.
Take a break from work with our unlimited PTO policy to refresh and recharge.
Earn extra cash by referring qualified candidates to join our team.
Access professional and personal support through our employee assistance program.
Work from anywhere with our remote work environment that fosters collaboration and creativity.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

customer marketingadvocacy programsARR growthNPS surveysmarketing automationproject managementB2B SaaSdata synthesiscampaign managementreference pool management

Soft Skills

collaborationcommunicationleadershipcross-functional teamworkstrategic thinkingcustomer advocacyproblem-solvingtime managementorganizational skillsrelationship building

Certifications

Bachelor's degree in MarketingBachelor's degree in Business