+A Educação

Brand Manager

• Define, document, and evolve brand positioning and narratives
• Develop and maintain brand books, frameworks, and guardrails
• Conduct brand diagnostics and audits, ensuring consistency across channels and touchpoints
• Monitor the market, competitors, and consumer behavior to identify opportunities for evolution
• Work cross-functionally with Product, Content, Marketing, and RevOps, influencing decision-making
• Turn insights and data into strategic recommendations
• Use AI and new tools to increase productivity and accelerate analyses and processes

Brand Strategy Analyst – Brand Reputation

Operations

• Gerenciar a operação das parcerias B2B, assegurando a execução dos processos entre empresas parceiras, Instituições de Ensino e áreas internas;
• Consolidar e validar os dados financeiros dos responsáveis pagadores (PJ/convênios) durante o processo de matrícula;
• Acompanhar o ciclo financeiro das matrículas, monitorando boletos, notas fiscais e recebíveis até a efetivação do pagamento;
• Executar rotinas administrativas e operacionais no ERP, realizando cadastros, abertura e acompanhamento de chamados e demais tratativas necessárias para a continuidade da operação;
• Atuar como ponto focal entre Instituições de Ensino, empresas parceiras, contabilidade e demais áreas internas para solucionar demandas operacionais, financeiras e cadastrais;
• Monitorar indicadores operacionais e financeiros da carteira B2B, elaborando análises e reportes para apoiar a tomada de decisão da área de Negócios;
• Manter atualizados os controles, documentos e processos relacionados às operações B2B;
• Identificar oportunidades de melhoria contínua, propondo automações e otimizações que aumentem a eficiência operacional.

Analista de Operações, B2B

Performance Marketing

• Planejamento de campanhas: Definir/Contribuir estratégias de mídia com base em objetivos de negócio (awareness, leads, vendas, tráfego etc.) e escolher e operar canais adequados (Google Ads, Meta Ads, LinkedIn, TikTok, Bing, etc.).
• Gestão e otimização de campanhas: Criar, configurar e acompanhar campanhas em múltiplas plataformas, ajustar lances, públicos, criativos e formatos para maximizar a performance.
• Monitoramento e análise de resultados: Acompanhar/reportar métricas como CPC, CPA, CTR, CPM, CAC e taxa de conversão, elaborar análises de performance e insights para tomada de decisão.
• Controle de orçamento e investimento: Distribuir e acompanhar o uso de verba entre canais e campanhas; prever e justificar variações de gasto e performance.

Analista de Performance – Mídia Paga

Customer Success Manager

• Develop and refine the user journey strategy with a focus on retention and engagement;
• Create and structure communication strategies for end users, aligned with business objectives;
• Monitor and analyze retention and performance metrics, identifying opportunities for improvement and producing strategic insights;
• Support the Product team in implementing improvements, partnering with the Data team to create and refine user segmentations;
• Work collaboratively with internal teams to ensure strategic alignment and operational support.

Customer Success Analyst

General

• Perform operational tax activities to support the team;
• Verify, organize and post incoming and outgoing tax documents;
• Assist in the fiscal classification of products and services in accordance with current legislation;
• Support the preparation and review of tax reporting obligations, such as EFD-Contribuições, EFD ICMS/IPI, REINF and municipal declarations;
• Check tax withholdings (ISS, IRRF, INSS, PIS, COFINS and CSLL);
• Assist in maintaining tax master data in the ERP;
• Support audits by organizing documents and evidence;
• Monitor updates to tax legislation and apply guidance from the technical team;
• Contribute to the organization, standardization and continuous improvement of tax processes.

Tax Assistant

Analyst

• Plan, monitor, and analyze CAPEX investments, ensuring alignment with budgets, strategic objectives, and business priorities
• Prepare clear and concise reports, dashboards, and executive presentations to support leadership in strategic decision-making
• Produce forecasts, financial projections, and project feasibility analyses, identifying opportunities to optimize costs and improve return on investment
• Collaborate with cross-functional teams, translating complex data into actionable insights and practical recommendations
• Support CAPEX tracking and reporting, ensuring transparency, compliance with internal policies, and continuous updates to leadership
• Contribute to continuous improvement of financial planning and analysis processes, proposing solutions that increase efficiency and accuracy
• Participate in multidisciplinary strategic projects, providing analytical and financial support for the company’s critical decisions

M&A Analyst, Organic Expansion

Financial Planning and Analysis

• Plan, monitor and analyze CAPEX investments, ensuring alignment with the budget, strategic goals and business priorities;
• Build clear and concise reports, dashboards and executive presentations that support leadership in strategic decision-making;
• Prepare forecasts, financial projections and project feasibility analyses, identifying opportunities to optimize costs and improve return on investment;
• Collaborate with different business areas, translating complex data into actionable insights and practical recommendations;
• Support CAPEX tracking and reporting, ensuring transparency, compliance with internal policies and continuous updates to leadership;
• Contribute to the continuous improvement of financial planning processes, proposing solutions that increase the efficiency and accuracy of analyses;
• Participate in multidisciplinary strategic projects, providing analytical and financial support for the company’s critical decisions.

FP&A Analyst

Designer

• Create assets and variations for campaigns, paid media, websites, CRM, social media and other brand touchpoints within your cluster;
• Turn concepts and key visuals into scalable visual systems, ensuring consistency across formats and channels;
• Collaborate with copywriters and other creatives to develop concepts and end-to-end campaigns;
• Use AI tools and pipelines, including trained prompts and agents, to accelerate adaptations and generate large-scale variations;
• Ensure adherence to brand systems, respecting hierarchy, typography, color, and branding guidelines;
• Perform critical review and audit of your deliverables before publication;
• Contribute to the evolution of the team's creative processes, tools, and workflows.

Creative Designer

• Define, document, and evolve brand positioning and narratives
• Develop and maintain brand books, frameworks, and guardrails
• Conduct brand diagnostics and audits, ensuring consistency across channels and touchpoints
• Monitor the market, competitors, and consumer behavior to identify opportunities for evolution
• Work cross-functionally with Product, Content, Marketing, and RevOps, influencing decision-making
• Translate learnings and data into strategic recommendations
• Leverage AI and new tools to increase productivity and accelerate analyses and processes

• Define, document, and evolve brand positioning and narratives
• Develop and maintain brand books, frameworks, and guardrails
• Conduct brand diagnostics and audits, ensuring consistency across channels and touchpoints
• Monitor the market, competitors, and consumer behavior to identify opportunities for evolution
• Work cross-functionally with Product, Content, Marketing, and RevOps, influencing decision-making
• Turn insights and data into strategic recommendations
• Use AI and new tools to increase productivity and accelerate analyses and processes.

Branding Analyst — Brand and Reputation

AI Engineer

• Develop and integrate LLM-based solutions using platforms such as OpenAI, Microsoft Azure AI, and AWS AI/ML;
• Build, orchestrate, and maintain intelligent agents and multi-agent systems applied to various business domains;
• Design and implement automation flows and AI pipelines using TypeScript and JavaScript;
• Apply prompt engineering techniques to optimize the performance and reliability of language models in production;
• Integrate external tools and services via protocols like MCP (Model Context Protocol) and REST APIs;
• Collaborate with product, data, and leadership teams to identify AI opportunities and translate business objectives into technical solutions;
• Ensure the quality, traceability, and security of implemented AI solutions, following software engineering best practices;
• Stay up to date with trends in the AI ecosystem (models, frameworks, tools) and propose continuous improvements to existing solutions.

• Analisar funil de vendas, planejar e implementar réguas recorrentes;
• Criar campanhas de e-mail marketing e outros canais de comunicação;
• Gerir os leads do funil de marketing/vendas e o relacionamento com os clientes;
• Liderar esforços de automação nas ferramentas utilizadas (Email, SMS, Push, WhatsApp);
• Estruturar dados para segmentação de leads/cliente;
• Construir e otimizar estratégia de Lead Scoring;
• Acompanhar os dados de vendas e ciclo de vida dos clientes;
• Implementar cultura de testes, análise de dados e rotina de melhoria contínua das réguas implementadas, visando maior assertividade.

Analista de CRM

Legal Assistant

• Support management of labor and civil litigation, including deadline tracking, organizing case documents and monitoring key metrics
• Draft and review contracts related to digital solutions, following templates and area guidelines
• Manage payments to external legal providers, ensuring control and traceability of information
• Administer the legal document repository, ensuring organization, updates and deadline monitoring
• Monitor contract expirations and support responsible departments with renewals and necessary negotiations or actions
• Provide operational and administrative support to legal analysts and the team coordinator
• Contribute to the development and maintenance of metrics, reports and controls that support decision-making.

Recruitment

• Conduct end-to-end recruitment processes for various areas and levels of the organization, ensuring alignment with business strategy and company culture;
• Align candidate profiles with hiring managers, understanding the area context, position challenges, and expected technical and behavioral competencies;
• Build and execute attraction, advertising and sourcing strategies, using multiple recruitment channels such as LinkedIn, Gupy, talent pool, referrals, communities, social media and other sourcing sources;
• Screen resumes, conduct competency-based interviews and assess technical, behavioral and cultural fit;
• Support hiring managers in decision-making by providing analyses, market insights, candidate comparisons and recommendations on evaluated profiles;
• Ensure a positive candidate experience throughout the recruitment process, maintaining clear, welcoming and transparent communication;
• Prepare interview reports and record relevant information in the recruitment and selection system;
• Manage offer stages, negotiation and closing with final candidates in partnership with the involved areas;
• Monitor recruitment and selection metrics such as SLA, selection funnel, candidate volume, conversion per stage, reasons for refusal and hiring quality;
• Maintain and develop a talent pool for recurring positions and future business needs;
• Support employer branding and talent attraction initiatives to help strengthen the company's employer brand;
• Partner with the HR team on hiring and onboarding processes to ensure a smooth transition from selection to hire and the new hire's arrival;
• Propose continuous improvements to recruitment processes, tools, communications and the experience for candidates and hiring managers.

Talent Acquisition Analyst – Attraction & Selection

Marketing

• Conduzir a construção dos planos de marketing para produtos e soluções educacionais
• Organizar cronogramas de campanhas, lançamentos e iniciativas estratégicas
• Contribuir com análises de mercado, concorrência e público-alvo
• Apoiar a definição de posicionamento e mensagens das campanhas
• Apoiar na construção de briefings para times de conteúdo, design, mídia e CRM
• Acompanhar a execução das campanhas junto às áreas especialistas
• Atualizar o calendário de marketing e garantir alinhamento entre as áreas
• Apoiar o desenho de jornadas e funil de marketing para campanhas
• Monitorar KPIs de marketing e consolidar relatórios de performance
• Apoiar a gestão do portfólio e iniciativas de go-to-market
• Participar de reuniões de alinhamento com áreas de Produto, Editorial e Comercial
• Identificar oportunidades de otimização nas iniciativas de marketing