Branding Analyst — Brand and Reputation

+A Educação

Branding Analyst role developing brand narratives and strategies at +A Educação. Collaborating with marketing team to enhance brand management using market insights and AI tools.

Posted 6/26/2026full-timePorto Alegre • 🇧🇷 BrazilMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

BrandingBrand StrategyBrand ManagementMarket AnalysisBenchmarkingSocial ListeningFrameworksStrategic RecommendationsDocument CreationSystemic Thinking

Soft Skills

CollaborationInfluencingCommunicationAnalytical ThinkingCreativityAdaptabilityProblem SolvingAttention to DetailStrategic ThinkingInterpersonal Skills

Tools & Technologies

AI ToolsChatGPTClaude

Certifications & Qualifications

Bachelor's DegreePostgraduate DegreeSpecialization in Branding

Industry Keywords

Brand PositioningBrand FrameworksConsumer BehaviorBrand DiagnosticsBrand AuditsCross-Functional WorkTouchpointsMarket MonitoringDecision-MakingNarratives

About the role

Key responsibilities & impact

Define, document, and evolve brand positioning and narratives
Develop and maintain brand books, frameworks, and guardrails
Conduct brand diagnostics and audits, ensuring consistency across channels and touchpoints
Monitor the market, competitors, and consumer behavior to identify opportunities for evolution
Work cross-functionally with Product, Content, Marketing, and RevOps, influencing decision-making
Turn insights and data into strategic recommendations
Use AI and new tools to increase productivity and accelerate analyses and processes.

Requirements

What you’ll need

Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or related fields
Postgraduate degree or specialization in Branding, Brand Strategy, or related areas (preferred)
Experience in Branding, Brand Strategy, or Brand Management
Experience building brand positioning and managing brands
Knowledge of frameworks such as Aaker, Keller, and Jobs-to-be-Done
Ability to translate strategic concepts into clear documents, narratives, and guidelines
Familiarity with benchmarking, social listening, and market analysis
Effective collaboration with creative and business teams
Proficiency with AI tools (ChatGPT, Claude, or similar)
Excellent written communication and systemic thinking.

Benefits

Comp & perks

Food allowance
Meal allowance
Transportation allowance
Company-paid health insurance (100% of monthly premium covered)
Company-paid dental insurance (100% of monthly premium covered)
Childcare assistance
Gym access for all through Wellhub (Gympass)
Profit-sharing program
One day off during your birthday month
Education assistance for undergraduate, language, and postgraduate courses
Discounts with partner institutions