Brand Strategy Analyst – Brand Reputation

+A Educação

Brand Strategy Analyst working in marketing to define and evolve brand narratives at +A Educação. Focused on leveraging insights and AI tools to enhance brand positioning.

Posted 7/23/2026full-timePorto Alegre • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Brand Strategy and Brand Management, with a strong ability to develop brand positioning and narratives. Proficient in utilizing AI tools to enhance productivity and conduct market analysis for strategic recommendations.

Highest-signal resume keywords

Brand StrategyBrand ManagementMarket AnalysisAI Tools ProficiencyCollaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PositioningBrand FrameworksBrand AuditsStrategic RecommendationsBenchmarkingSocial ListeningDocument TranslationConsumer Behavior Analysis

Soft Skills

Written CommunicationSystems ThinkingCollaboration

Tools & Technologies

ChatGPTClaude

Certifications & Qualifications

Bachelor's Degree in MarketingPostgraduate Degree in Branding

Industry Keywords

BrandingBrand StrategyBrand GuidelinesMarket MonitoringConsumer Insights

About the role

Key responsibilities & impact

Define, document, and evolve brand positioning and narratives
Develop and maintain brand books, frameworks, and guardrails
Conduct brand diagnostics and audits, ensuring consistency across channels and touchpoints
Monitor the market, competitors, and consumer behavior to identify opportunities for evolution
Work cross-functionally with Product, Content, Marketing, and RevOps, influencing decision-making
Turn insights and data into strategic recommendations
Use AI and new tools to increase productivity and accelerate analyses and processes

Requirements

What you’ll need

Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or related fields
Postgraduate degree or specializations in Branding, Brand Strategy, or related areas (a plus)
Experience in Branding, Brand Strategy, or Brand Management
Experience building brand positioning and managing brands
Familiarity with frameworks such as Aaker, Keller, and Jobs-to-be-Done
Ability to translate strategic concepts into clear documents, narratives, and guidelines
Familiarity with benchmarking, social listening, and market analysis
Strong collaboration with creative and business teams
Proficiency with AI tools (ChatGPT, Claude, or similar)
Excellent written communication and systems thinking

Benefits

Comp & perks

Food allowance
Meal allowance
Transportation allowance
Health insurance
Dental insurance with 100% of premiums paid by the company
Childcare assistance
Gym access for all through Wellhub (Gympass) - network of gyms offering over 250 modalities across more than 50,000 locations
Profit-sharing program
One day off during your birthday month
Education assistance for undergraduate, language, and postgraduate courses, plus discounts at partner institutions