Social Media Manager

• Élaborer des stratégies éditoriales qui appuient la vision scientifique et les engagements publics du professeur Bengio sur ses médias sociaux (LinkedIn, X, Bluesky) et son site internet
• Piloter le calendrier de diffusion pour maintenir une présence cohérente, stratégique et parfaitement synchronisée avec l'actualité mondiale de l'IA
• Veiller à la pertinence des interactions et à la croissance de l'engagement de la communauté du professeur sur l'ensemble des plateformes numériques
• Gérer les demandes de mise à jour de contenu
• Créer des pages et/ou intégrer le contenu sur les pages web existantes. Au besoin, émettre des recommandations en matière de SEO et d’expérience utilisateur (UX)
• Réviser et/ou rédiger des textes en s’appuyant sur les bonnes pratiques en matière de rédaction web
• Imaginer et déployer des concepts vidéo engageants pour les médias sociaux
• Orchestrer la logistique et le déploiement des tournages de A à Z et accompagner le professeur Bengio et/ou les intervenants pour assurer une présence naturelle et percutante à l'écran
• Gérer le processus de postproduction (montage, son, effets visuels, etc.), tout en assurant une boucle de rétroaction fluide

Conseiller∙ère médias sociaux, production de contenus vidéo

• Develop and implement social media channel strategies that support 7-Eleven’s strategic business objectives to drive traffic and increase conversions instore and across online channels, including organic social, paid social, content creator and influencer strategy.
• Manage the execution and analysis of all social media campaigns leveraging data-driven insights to enhance engagement and impact.
• Maintain monthly social media content calendars.
• Provide guidance on boosting and ad management, ensuring proper execution and alignment with customer campaigns.
• Ensure content creator and influencer content aligns with brand values and campaign goals.
• Collaborate with in-house creative and agency partners to develop low-fi and agile content for all social media platforms (including but not limited to Meta, TikTok, X, Snapchat, LinkedIn).
• Responsible for measuring success of social media channels and accountable for achieving KPI performance metrics and regularly reporting to leadership.
• Manage social media marketing budgets, ensuring efficient allocation of resources to maximize ROI across channels.
• Responsible for social media community management strategy, including developing and maintaining protocols, monitoring, and responding with a timely response rate.
• Collaborative mindset, fostering a supportive environment focused on growth, innovation and continuous improvement.
• Partners cross-functionally with Marketing & Communications and US teams to grow our social media platforms.
• Stay informed on evolving social media trends, processes and technologies to recommend innovative ideas and achieve efficiencies.
• Manage and coach direct report in executing social media strategy and content management across multiple social media channels.

Social Media Marketing Manager

• Develop social media strategies and their execution for the francophone market, tailored to the specifics of each platform.
• Creatively and strategically expand MétéoMédia’s social media footprint by identifying emerging platforms, technologies, trends, and best practices.
• Work closely with The Weather Network’s social team to create innovative campaigns, promotions, and content concepts that elevate the MétéoMédia brand while considering the behavior and preferences of French-speaking audiences.
• Track KPIs using reporting tools (Simply Measured, Google Analytics) on a monthly basis and adjust the current strategy as needed.
• Analyze performance and deliver reports for various social media campaigns and initiatives.
• Provide ongoing feedback and training to MétéoMédia’s video and editorial teams to optimize social content offerings.
• Create, monitor, and optimize social advertising campaigns.
• Identify social media monetization opportunities.
• Support internal stakeholders (sales, marketing, partnerships) from start to finish on their social initiatives (brainstorming, proposals, campaign execution, reporting, and recommendations).
• Define and maintain MétéoMédia’s editorial voice on social media as an extension of the brand personality and content strategy.
• Personify MétéoMédia’s voice across social platforms: Facebook, Twitter, Instagram, TikTok, YouTube, etc.
• Oversee the work of MétéoMédia’s external YouTube consultant to ensure content strategy alignment and that goals and objectives are met.
• Monitor MétéoMédia’s social platforms and engage with users.
• Provide French-language B2C customer support on social media platforms and the web inbox, following guidance from the Director of Communications and Administration.
• Support public personality accounts (CCP and weather presenters) associated with the MétéoMédia brand through mentoring and training.
• Support Pelmorex’s social media accounts by providing French- and Québec-focused content.
• Liaise with internal and external stakeholders to identify opportunities to improve service on social media platforms.

Social Media Advisor – Community Management

• Filmer et produire du contenu vidéo court format pour Instagram, TikTok, YouTube Shorts et les plateformes Meta — de la planification du tournage à la livraison finale
• Monter des vidéos et des photos à l’aide d’outils professionnels (Premiere Pro, Final Cut Pro, CapCut ou équivalent) selon les standards de qualité et de l’image de marque
• Monter et publier des épisodes de podcast — incluant le nettoyage audio, l’ajout de chapitres et la coordination de la distribution
• Gérer et maintenir le calendrier éditorial pour tous les formats et plateformes, en assurant le respect proactif des échéances
• Rédiger des briefs de contenu et coordonner avec les parties prenantes internes afin d’obtenir les approbations, les éléments visuels et le contexte avant le début de la production
• Gérer la bibliothèque d’actifs numériques — organisation des vidéos, graphiques et contenus publiés dans une structure claire et accessible
• Créer des visuels statiques et des modèles pour les médias sociaux à l’aide de Canva ou des outils Adobe afin d’assurer une cohérence visuelle
• Suivre les performances du contenu et identifier les tendances, écarts ou opportunités à communiquer au/à la gestionnaire des médias sociaux
• Coordonner les tournages sur place lors de traitements, événements et activations en clinique — en gérant la logistique et non seulement la présence sur le terrain
• Rester à l’affût des changements d’algorithmes, des formats tendances et des meilleures pratiques des plateformes — apporter des recommandations concrètes, pas seulement une veille

Créateur de contenu, Coordinateur des médias sociaux

• Plan, manage, implement, and test social content and engagement
• Drive meaningful engagement across diverse audiences
• Develop and manage a comprehensive content calendar
• Create compelling graphics and animations
• Develop and own the social media strategy across platforms
• Engage proactively with the CanadaHelps audience
• Track performance of organic and experimental content

• Develop and maintain monthly content calendars for client social media channels across Meta, Instagram, LinkedIn, and TikTok.
• Write, schedule, and publish engaging organic content aligned with client brand voice and strategic objectives.
• Concept and brief creative assets (images, carousels, Reels, TikToks) in collaboration with the creative team.
• Monitor and respond to community engagement, fostering meaningful audience interactions.
• Stay current with platform trends, content formats, and algorithm updates to ensure content remains relevant and effective.
• Plan, set up, execute, and optimize paid social campaigns on Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager.
• Develop audience targeting strategies including custom audiences, lookalikes, retargeting, and interest-based segments.
• Write and test ad copy variations and collaborate with the creative team to develop high-performing ad creative.
• Monitor campaign performance daily, making real-time adjustments to bidding, budgets, audiences, and creative to maximize results.
• Produce regular performance reports for both organic and paid social across client accounts, translating data into actionable insights.

Social Media Specialist

• Monitoring all inquiries and comments on social media and working in collaboration with the Property Manager to provide responses
• Work with tenants on engagement projects, promotional events and updated material on all platforms
• Coordination of social media activities and postings
• Review of invoices for payment processing in relation to marketing expenses
• Responsible for maintaining and updating databases, spreadsheets, and other records
• Document preparation, formatting, proofreading, and distribution
• Maintaining proper filing systems both physically and digitally for easy retrieval of information
• Conducting research on various topics relevant to the organization's needs
• Assist the Property Manager in preparing the annual marketing plan and budget
• Work with the Property Manager in generating sponsorship and promotional opportunities
• Develop annual marketing calendar of events and assist in implementation of events
• Compilation and monthly reporting of KPI's relating to marketing programs
• Analyze data and provide actionable insights and recommendation

Property and Social Media Coordinator

• Lead the development of social media strategies, content plans, and calendars, ensuring all content aligns with client goals, brand positioning, and growth opportunities.
• Create clear, strategic briefs and guide designers through content development, ensuring every asset is intentional, on-brand, and built to perform.
• Act as a strategic partner to clients by understanding their business objectives, presenting recommendations, and guiding their social media direction.
• Analyze performance, deliver insightful reports, and translate data into actionable recommendations to continuously improve results.
• Identify opportunities to test new ideas, improve performance, and evolve the brand’s social media presence over time.

Social Media Strategist

• Build and maintain StickerYou's organic social publishing calendar across key platforms including TikTok, Instagram, and Facebook.
• Translate campaign, product, and business priorities into clear content plans and executional timelines.
• Create, edit, and publish social content (short-form video and still) from concept to execution, with access to an in-house videographer for production support as needed.
• Help evolve social messaging, content pillars, and campaign direction.
• Identify content gaps and recommend new opportunities based on audience needs, performance data, and trends.
• Collaborate with internal stakeholders across marketing, product, and production.
• Monitor social channels daily — including Reddit and other community platforms — and respond to comments, messages, mentions, and follower interactions in a timely, thoughtful, and on-brand manner.
• Track trending topics, hashtags, cultural moments, platform updates, competitor activity, and emerging social conversations.
• Build and maintain social reporting dashboards that track channel and content performance, audience growth, engagement, traffic, and relevant KPIs.

Social Media Manager – Community

• Co-create and implement an annual social media plan that strengthens Futurpreneur’s position as the go-to organization for supporting diverse, young entrepreneurs across Canada
• Produce, publish and promote content across all social media platforms, mapping out the content strategy and timeline, and ensuring consistency in tone & voice across all platforms
• Collaboratively develop engaging social media content in English and French, including video and visual assets
• Use Canva to create social media graphics that adhere to branding guidelines and appeal to our target audience
• Work with the Communications and Content Manager to monitor trends and test new ideas and approaches, to improve performance and drive engagement
• Act as the social media subject matter expert for the organization, training staff members across the organization on social media best practices, providing them with guidelines and sample social media messaging when applicable
• Work with the Communications and Content Manager to build and execute a TikTok strategy
• Contribute to and deliver regular analytics reports including reach, engagement and key learnings, for in-house and partner initiatives
• Collaborate with partners and the Marketing and Communications team to create social media assets for all partner-related marketing campaigns, developing strategies and content to ensure maximum reach and impact and fulfill partnership agreements, while providing regular measurement reports
• Use Sprout Social to schedule, monitor and analyze Futurpreneur’s social content across all channels
• Manage ManyChat to engage with Futurpreneur’s audience and deliver timely, relevant resources
• Develop and execute engaging social media campaigns that drive brand awareness and community engagement in special events (e.g., National Mentoring Month, Small Business Month, Global Entrepreneurship Week, etc.)
• Liaise with regional teams to support marketing and promotions of regional events through paid and organic social media
• Provide or coordinate on-the-ground social media coverage during key organizational events and initiatives, capturing and editing photo/video content for posting on national channels in real time

Bilingual Social Media Content Specialist

• Manage and publish original, high-quality content across social media platforms (Instagram, Pinterest, LinkedIn, etc.).
• Take ownership of social media strategy and media planning, collaborating with the team to drive SUNPAN’s brand and product narratives.
• Build and implement a social media content calendar to ensure consistent, engaging posts, including promoted posts and stories to boost brand awareness.
• Monitor and stay current on social media trends, platform updates, and cultural moments, and apply relevant insights to content planning and execution.
• Analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and ROI, using insights to optimize content.
• Work closely with the video content creator to produce engaging video content for social media platforms.
• Collaborate with the Marketing Director to manage the influencer program and track earned media mentions.
• Respond to comments and questions on social media posts, engage with the design community, and curate third-party image submissions for social media and catalogue use.
• Research industry and consumer trends to continuously improve SUNPAN’s social strategy and playbook.
• Work with cross-functional teams, including graphic designers, copywriters, and content creators, to execute campaigns.
• Travel to trade shows to create and support social and video content production.
• Work during select weekends and evenings for trade shows and events to manage live social media coverage.
• Undertake other tasks as assigned by the CEO or the Marketing Team.

Social Media Content Creator

• Act as a social media advisor and expert: develop and implement social media content strategies and tactics, manage and animate communities, and provide advisory services to teams and partners.
• As a Social Media Consultant reporting to the Head of Marketing, you will plan, create, publish and optimize content across Sépaq’s social platforms.
• Contribute to the planning and deployment of Sépaq’s content marketing strategy (multi-product/destination, multi-season, multi-audience) in alignment with the overall marketing strategy.
• Work closely with colleagues in the Marketing Directorate, Brand team and Digital Commerce to execute marketing action plans.
• Plan editorial calendars, create, adapt and publish creative, innovative and high-performing content (copy, static visuals, videos) tailored to audiences and the various social platforms.
• Coordinate projects with external collaborators when required, such as influencers and content creators.
• Manage assigned communities: run pages, perform active monitoring, moderate and respond to comments and messages received.
• Monitor key social media metrics, continuously optimize the organic reach of published content and community engagement levels.
• Recommend and coordinate certain paid social media boosts and manage the associated billing.
• Ensure adoption and evolution of the social media community management guide within the organization.
• Provide advisory services and support to Sépaq’s establishments and vice-presidencies in areas related to your expertise.
• Build and maintain strong, long-lasting relationships with colleagues across the Vice-Presidency of Marketing and Customer Relations, the Vice-Presidency of Territories and Customer Experience, with establishments and with external partners.

Social Media Consultant

• Lead the development and execution of integrated digital and social media strategies aligned with organizational goals
• Drive audience growth, engagement, and conversions across all digital channels
• Establish KPIs and performance benchmarks, with accountability for achieving and exceeding targets - with accountability for achieving and exceeding targets, including quarterly performance reporting
• Monitor, analyze, and optimize performance across social, email, web, and paid channels
• Own and manage all day-to-day content for the Foundation’s social media platforms (Instagram, Facebook, LinkedIn, YouTube)
• Plan, create, and publish high-quality, engaging content across platforms that is relevant, aligned with current initiatives, and includes clear, compelling calls to action
• Conceptualize, film, and produce social-first content including reels and short-form video
• Provide live, on-site social media coverage of Foundation signature events, community events, and fundraising initiatives
• Manage community engagement across platforms, ensuring timely and brand-aligned responses
• Conduct monthly audits of social media performance and optimize accordingly
• Lead audience segmentation and targeting strategies to support personalized engagement
• Partner with Database & Donor Systems and IT teams to leverage data insights
• Develop and implement strategies to grow digital audiences and supporter base
• Identify opportunities to amplify reach through stakeholders, partners, and community networks
• Lead integrated digital campaigns supporting fundraising, events, and organizational priorities
• Align digital strategy with direct response and fundraising initiatives
• Support donor acquisition, stewardship, and conversion through digital channels
• Leverage social, email, and web to support Signature Events, Community Events, and Giving Circles
• Audit the current state of social and digital as it relates to Events promotion and implement a strategy for collaborating with sponsors, vendors, donors, and other stakeholders
• Develop and execute email marketing strategies to drive engagement, stewardship, and fundraising
• Create and manage multiple email campaigns per month
• Support copywriting, design, scheduling, and deployment of email communications
• Utilize A/B testing to evaluate campaign performance, leveraging insights and data-driven results to continuously optimize content, targeting, and overall effectiveness
• Monitor and report on performance metrics
• Create and publish blog posts and landing pages optimized for engagement and SEO
• Support ongoing website updates and user experience improvements
• Ensure digital content aligns with brand, messaging, and campaign objectives
• Oversee and optimize the Google Ad Grant account
• Act as primary liaison with external agency partners
• Provide strategic direction and ensure performance against KPIs
• Evaluate agency effectiveness and identify opportunities for optimization
• Manage the CEO’s personal social media presence, aligning tone and voice with leadership positioning
• Exercise discretion and integrity in all executive communications
• Collaborate with internal and external stakeholders to amplify reach and engagement
• Ensure compliance with AODA, CASL, and Law 25 requirements
• Maintain a strong understanding of digital best practices and emerging trends
• Work collaboratively across Marketing, Events, and Philanthropy / fundraising teams
• Align digital efforts with broader organizational campaigns and initiatives
• Manage multiple priorities, meet strict deadlines, and perform effectively under pressure
• Leads a culture of testing and innovation across direct response campaigns, continuously exploring new approaches to improve performance.
• Identifies and implements opportunities to leverage AI-enabled tools to enhance segmentation, personalization, and campaign optimization.
• Tests new channels, tactics, and creative approaches to strengthen lead generation and revenue growth.

Manager, Social Media – Digital Strategy

• Produce video, photo, and written content across BC Parks Foundation’s social channels, including content that represents our programs and the people behind them
• Develop compelling narratives that grow brand reach, build community, and reflect the diversity of people who connect with nature in BC
• Adapt content for multiple demographics, ensuring representation, accessibility, and relevance across platforms and audiences
• Stay current on emerging trends, platform updates, and content formats; act on what is relevant quickly
• Test new formats, iterate based on what works, and share learnings with the broader team
• Manage day-to-day publishing, community engagement, and inbox management across social channels
• Build and maintain a content calendar in collaboration with the marketing and communications team
• Ensure consistency in brand voice, visual identity, and messaging across all platforms
• Track and report on key social metrics monthly, with clear analysis of what the data means for future content decisions
• Use performance data to inform content planning; connect what is being made to what is resonating with audiences
• Share learnings and trend observations with the team on a regular basis
• Collaborate with the marketing team to align content direction with marketing priorities and campaign timelines
• Coordinate with Senior Manager, Communications, program leads, and partners to identify stories worth telling and bring them to life on social media
• Contribute ideas and insights to marketing and communications planning discussions

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