Social Media Manager

• As a Customer Advocate with a social media focus, you will be responsible for managing and responding to customer inquiries and feedback across various social media platforms.
• Monitor and actively engage with customer inquiries and comments on Tractive's social media channels.
• Respond to customer inquiries promptly, providing accurate information and resolutions.
• Build and maintain positive relationships with customers through social media interactions.
• Acknowledge and appreciate positive customer feedback and address concerns with empathy and professionalism.
• Investigate and resolve customer issues and complaints via social media, ensuring customer satisfaction.
• Collaborate with Tier 1 and Tier 2 support teams when necessary to resolve complex issues.
• Share relevant content, updates, and announcements on social media platforms to engage and inform our customer base.
• Compile and report customer feedback, trends, and insights from social media to the relevant teams within the organization.
• Advocate for improvements in our products and services based on social media feedback.
• Adhere to company guidelines and policies when representing Tractive on social media platforms.

Social Media Customer Advocate – Influencer

• Own the content calendar end-to-end and coordinate content development
• Develop native content for Instagram and TikTok
• Build and manage relationships with customers and creators
• Monitor and respond to comments, DMs, and mentions across platforms
• Track and report on engagement metrics regularly
• Work closely with the Creative team and share best-performing content

• Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up.
• Define content pillars, positioning, and a consistent posting cadence.
• Turn the client's ideas into polished short-form content.
• Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy.
• Lead the personal rebrand and establish a cohesive, premium, education-first identity.
• Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way.
• Grow the accounts organically to drive inbound interest, community, and referrals.
• Track engagement, report on performance, and continuously refine the approach.

Social Media Specialist

• Under the direction of the Office of Equity, Diversity, Inclusion, Accessibility and Indigenous Relations (EDIA-RPA), the incumbent promotes the activities related to the “Inclusivity Works” project to employers and employment service providers.
• The role’s mission is to raise project participants’ awareness of accessibility and inclusion in order to encourage the adoption of related policies and practices.
• In doing so, the position actively contributes to the creation of a diverse and inclusive workforce.
• Prepare and revise professional documents such as reports, presentations, agendas and meeting minutes.
• Collaborate with the employment sector, student support services, community groups and other key providers and partners.

Administrative Support, Social Media Management

• Plan, build, and manage paid social campaigns across Meta (Facebook/Instagram), TikTok, Pinterest, Reddit, etc.
• Own campaign performance end-to-end, from audience targeting and creative briefing to budget management
• Analyze campaign data daily, identify trends and optimize campaigns towards ROAS, CAC, and revenue goals
• Partner with our creative team to brief and test ad creative, including static, video, and UGC formats
• Act as a liaison between our brand and Meta, Tiktok, Pinterest, Reddit support teams to identify new opportunities and stay on top of platform updates
• Manage monthly paid social budgets and report on performance to key stakeholders
• Collaborate with the broader marketing team to align paid social with seasonal campaigns, promotional cycles, and product launches

Manager, Paid Social Media

Social Media Manager – Insurance

• Identify and maintain a creative, coherent editorial line across all of Mila’s social media accounts.
• Develop innovative concepts that position Mila as a bold thought leader.
• Structure compelling visual narratives while respecting high-level art direction.
• Produce high-performing content tailored to each platform.
• Orchestrate the editorial calendar and ensure daily implementation of strategies.
• Work closely with designers, researchers, and external partners to ensure smooth campaign execution.
• Manage and monitor communities to evolve Mila’s presence organically.
• Produce performance reports and recommend continuous optimization measures to maximize impact.

Senior Advisor, Creative Production – Social Media

• Write and develop content that aligns with the brand strategy across all programs, including for WCG managed websites
• Engage with online community to drive increase in client volumes, audience numbers, CTR, etc, including responding to comments, messages and inquiries
• Build and execute a forward‑thinking social media strategy that grows our presence, deepens engagement, and reflects our Canadian voice.
• Develop creative, high‑impact campaigns that break through the noise and inspire action.
• Stay relentlessly on top of emerging trends, platform updates, and cultural moments — and translate them into opportunities for WCG.
• Create compelling content (visual, written, video, interactive) that feels fresh, relevant, and human.
• Partner with internal teams to amplify organizational priorities, programs, and stories.
• Collaborate with external stakeholders, agencies, and creators to expand reach and impact.
• Use analytics and insights to refine strategy, optimize performance, and tell a clear story about what’s working and why.
• Occasionally support the Director with the development of internal and external communication.

Communications & Social Media Specialist – Fixed Term Mat Leave Coverage

• Support the Social Media Marketing Manager in the development and implementation of social media channel strategies that align with 7-Eleven’s strategic business objectives to drive traffic and increase conversions in-store and across online channels.
• Manage the day-to-day execution of all social media campaigns, including coordinating with agency partners on paid content delivery and scheduling.
• Develop and maintain monthly social media content calendars aligned with marketing campaigns, promotions and cultural moments.
• Collaborate with in-house creative and agency partners to develop low-fi and agile content for all social media platforms.
• Capture and edit low-fi social-first photo and video content when required to support real-time and agile content across platforms.
• Support the execution of creator and influencer campaigns, including coordination, briefing, content approvals and performance tracking.
• Monitor performance across social media channels, analyze campaign metrics and prepare regular reports with recommendations for optimization.
• Manage day-to-day community management across all social platforms, including engaging with followers, responding to comments and direct messages.
• Stay informed on emerging social media trends, creator content styles and platform updates to identify opportunities for the brand to participate in relevant conversations.
• Foster a collaborative and positive team environment focused on creativity, innovation and continuous improvement.

Marketing Specialist – Social Media

• Moderating and responding to comments across our clients' social channels using their unique brand voice.
• Writing thoughtful, engaging content to spark conversations and drive engagement.
• Ensuring online communities are safe, respectful, and aligned with client guidelines.
• Escalating issues, insights, or trends to the internal team when needed.
• Becoming a true extension of our clients’ brands - understanding their strategy, tone, and audience.

Social Media Content Specialist, English + Other Languages

• Élaborer des stratégies éditoriales qui appuient la vision scientifique et les engagements publics du professeur Bengio sur ses médias sociaux (LinkedIn, X, Bluesky) et son site internet
• Piloter le calendrier de diffusion pour maintenir une présence cohérente, stratégique et parfaitement synchronisée avec l'actualité mondiale de l'IA
• Veiller à la pertinence des interactions et à la croissance de l'engagement de la communauté du professeur sur l'ensemble des plateformes numériques
• Gérer les demandes de mise à jour de contenu
• Créer des pages et/ou intégrer le contenu sur les pages web existantes. Au besoin, émettre des recommandations en matière de SEO et d’expérience utilisateur (UX)
• Réviser et/ou rédiger des textes en s’appuyant sur les bonnes pratiques en matière de rédaction web
• Imaginer et déployer des concepts vidéo engageants pour les médias sociaux
• Orchestrer la logistique et le déploiement des tournages de A à Z et accompagner le professeur Bengio et/ou les intervenants pour assurer une présence naturelle et percutante à l'écran
• Gérer le processus de postproduction (montage, son, effets visuels, etc.), tout en assurant une boucle de rétroaction fluide

Conseiller∙ère médias sociaux, production de contenus vidéo

• Develop and implement social media channel strategies that support 7-Eleven’s strategic business objectives to drive traffic and increase conversions instore and across online channels, including organic social, paid social, content creator and influencer strategy.
• Manage the execution and analysis of all social media campaigns leveraging data-driven insights to enhance engagement and impact.
• Maintain monthly social media content calendars.
• Provide guidance on boosting and ad management, ensuring proper execution and alignment with customer campaigns.
• Ensure content creator and influencer content aligns with brand values and campaign goals.
• Collaborate with in-house creative and agency partners to develop low-fi and agile content for all social media platforms (including but not limited to Meta, TikTok, X, Snapchat, LinkedIn).
• Responsible for measuring success of social media channels and accountable for achieving KPI performance metrics and regularly reporting to leadership.
• Manage social media marketing budgets, ensuring efficient allocation of resources to maximize ROI across channels.
• Responsible for social media community management strategy, including developing and maintaining protocols, monitoring, and responding with a timely response rate.
• Collaborative mindset, fostering a supportive environment focused on growth, innovation and continuous improvement.
• Partners cross-functionally with Marketing & Communications and US teams to grow our social media platforms.
• Stay informed on evolving social media trends, processes and technologies to recommend innovative ideas and achieve efficiencies.
• Manage and coach direct report in executing social media strategy and content management across multiple social media channels.

Social Media Marketing Manager

• Develop social media strategies and their execution for the francophone market, tailored to the specifics of each platform.
• Creatively and strategically expand MétéoMédia’s social media footprint by identifying emerging platforms, technologies, trends, and best practices.
• Work closely with The Weather Network’s social team to create innovative campaigns, promotions, and content concepts that elevate the MétéoMédia brand while considering the behavior and preferences of French-speaking audiences.
• Track KPIs using reporting tools (Simply Measured, Google Analytics) on a monthly basis and adjust the current strategy as needed.
• Analyze performance and deliver reports for various social media campaigns and initiatives.
• Provide ongoing feedback and training to MétéoMédia’s video and editorial teams to optimize social content offerings.
• Create, monitor, and optimize social advertising campaigns.
• Identify social media monetization opportunities.
• Support internal stakeholders (sales, marketing, partnerships) from start to finish on their social initiatives (brainstorming, proposals, campaign execution, reporting, and recommendations).
• Define and maintain MétéoMédia’s editorial voice on social media as an extension of the brand personality and content strategy.
• Personify MétéoMédia’s voice across social platforms: Facebook, Twitter, Instagram, TikTok, YouTube, etc.
• Oversee the work of MétéoMédia’s external YouTube consultant to ensure content strategy alignment and that goals and objectives are met.
• Monitor MétéoMédia’s social platforms and engage with users.
• Provide French-language B2C customer support on social media platforms and the web inbox, following guidance from the Director of Communications and Administration.
• Support public personality accounts (CCP and weather presenters) associated with the MétéoMédia brand through mentoring and training.
• Support Pelmorex’s social media accounts by providing French- and Québec-focused content.
• Liaise with internal and external stakeholders to identify opportunities to improve service on social media platforms.

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