Communications & Social Media Specialist – Fixed Term Mat Leave Coverage

WCG Services

Communications & Social Media Specialist developing content and campaigns for a Canada-wide organization. Collaborating with teams and external partners to elevate brand presence.

Posted 7/3/2026full-timeRemote • 🇨🇦 CanadaJuniorMid-Level💰 CA$60,000 - CA$70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content creation and social media strategy, with a strong focus on SEO, SEM, and analytics to drive engagement and optimize performance. Proficient in managing campaigns that resonate with audiences while collaborating effectively with internal and external stakeholders.

Highest-signal resume keywords

Search Engine Optimization (SEO)Search Engine Marketing (SEM)Google AnalyticsContent CreationProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Search Engine Optimization (SEO)Search Engine Marketing (SEM)Paid Search (PPC)Content CreationAnalytics ToolsWordPressHubSpotMS ExcelAdobe Creative SuiteCanva

Soft Skills

Exceptional WritingEditing SkillsResults-Oriented MindsetSelf-StarterFlexibility

Tools & Technologies

Google AnalyticsGoogle Search ConsoleMailChimpMicrosoft Office SuiteSharePoint

Industry Keywords

Social Service SectorCommunity EngagementCampaign DevelopmentEmerging TrendsAudience Growth

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Write and develop content that aligns with the brand strategy across all programs, including for WCG managed websites
Engage with online community to drive increase in client volumes, audience numbers, CTR, etc, including responding to comments, messages and inquiries
Build and execute a forward‑thinking social media strategy that grows our presence, deepens engagement, and reflects our Canadian voice.
Develop creative, high‑impact campaigns that break through the noise and inspire action.
Stay relentlessly on top of emerging trends, platform updates, and cultural moments — and translate them into opportunities for WCG.
Create compelling content (visual, written, video, interactive) that feels fresh, relevant, and human.
Partner with internal teams to amplify organizational priorities, programs, and stories.
Collaborate with external stakeholders, agencies, and creators to expand reach and impact.
Use analytics and insights to refine strategy, optimize performance, and tell a clear story about what’s working and why.
Occasionally support the Director with the development of internal and external communication.

Requirements

What you’ll need

Minimum 2 years’ experience in managing Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Paid Search (PPC).
Technical and working knowledge of SEO, SEM (search, display, video), Google Analytics and Google Search Console.
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
Sharepoint experience beneficial but not required.
Exceptional writing and editing skills; ability to simplify complex information into clear, engaging messages.
WordPress, HubSpot and other web CMS systems preferred
Bilingual preferred
Proficiency in MS Excel, PowerPoint, MailChimp, Microsoft Office Suite, Adobe Creative Suite and Canva
BS/BA degree preferred.
Results-oriented mindset and experience
Solid project management skills and ability to work independently as a self-starter.
Flexibility to occasionally work outside normal hours or travel to events.
Experience within Social Service sector preferred

Benefits

Comp & perks

Comprehensive and flexible health and dental benefits
RRSP Matching program of 2.5% base earnings
Ongoing learning and development opportunities
Generous time off policy to encourage work/life balance
A diverse and inclusive workplace with a track record of high employee engagement and teamwork