Social Media Advisor – Community Management

Pelmorex Corp

Social Media Advisor developing and executing strategies for MétéoMédia's francophone market. Collaborating with teams to enhance social media presence and engagement metrics.

Posted 5/29/2026full-timeMontreal • 🇨🇦 CanadaJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Develop social media strategies and their execution for the francophone market, tailored to the specifics of each platform.
Creatively and strategically expand MétéoMédia’s social media footprint by identifying emerging platforms, technologies, trends, and best practices.
Work closely with The Weather Network’s social team to create innovative campaigns, promotions, and content concepts that elevate the MétéoMédia brand while considering the behavior and preferences of French-speaking audiences.
Track KPIs using reporting tools (Simply Measured, Google Analytics) on a monthly basis and adjust the current strategy as needed.
Analyze performance and deliver reports for various social media campaigns and initiatives.
Provide ongoing feedback and training to MétéoMédia’s video and editorial teams to optimize social content offerings.
Create, monitor, and optimize social advertising campaigns.
Identify social media monetization opportunities.
Support internal stakeholders (sales, marketing, partnerships) from start to finish on their social initiatives (brainstorming, proposals, campaign execution, reporting, and recommendations).
Define and maintain MétéoMédia’s editorial voice on social media as an extension of the brand personality and content strategy.
Personify MétéoMédia’s voice across social platforms: Facebook, Twitter, Instagram, TikTok, YouTube, etc.
Oversee the work of MétéoMédia’s external YouTube consultant to ensure content strategy alignment and that goals and objectives are met.
Monitor MétéoMédia’s social platforms and engage with users.
Provide French-language B2C customer support on social media platforms and the web inbox, following guidance from the Director of Communications and Administration.
Support public personality accounts (CCP and weather presenters) associated with the MétéoMédia brand through mentoring and training.
Support Pelmorex’s social media accounts by providing French- and Québec-focused content.
Liaise with internal and external stakeholders to identify opportunities to improve service on social media platforms.

Requirements

What you’ll need

Post-secondary degree in journalism, communications, marketing, or equivalent experience.
Bilingual (English/French) required for written and verbal communication.
2–5 years of related work experience in online community management and content creation for social media platforms, preferably in news, weather, or media industries.
Strong understanding of the social media landscape, platforms, and native analytics tools, including but not limited to X, Facebook, Instagram, and YouTube.
Excellent organizational, communication, and time-management skills.
Hands-on experience with social analytics tools such as Sprout Social and Google Analytics.
Photo-editing skills using software like Adobe Photoshop or Canva are an asset but not required.
Ability to work a flexible schedule, including occasional evenings and weekends.

Benefits

Comp & perks

A fair and authentic interview experience
Professional development
Flexible work

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media strategycontent creationonline community managementsocial advertising campaignsperformance analysisKPI trackingphoto-editingB2C customer supportFrench-language communicationreporting

Soft Skills

organizational skillscommunication skillstime-management skillscreativitycollaborationmentoringstrategic thinkingadaptabilityfeedback provisionengagement