Social Media Manager

Homebase (YC W21)

Social Media Manager responsible for developing Homebase's organic social media presence. Creating content for Instagram and TikTok while managing influencer relationships and community engagement.

Posted 7/10/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$75,000 - CA$120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing organic social media content for consumer brands, with a strong focus on developing engaging content for platforms like Instagram and TikTok. Proven ability to analyze engagement metrics and foster relationships with creators and customers.

Highest-signal resume keywords

Organic Social Media ManagementContent Development for InstagramContent Development for TikTokSocial Analytics ToolsRelationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content Calendar ManagementContent CreationEngagement Metrics TrackingHigh-Volume Content ManagementAI Tools Experimentation

Soft Skills

Cross-Functional CommunicationRelationship Building

Tools & Technologies

Social Media PlatformsAnalytics Tools

Industry Keywords

Consumer BrandSMB Brand

About the role

Key responsibilities & impact

Own the content calendar end-to-end and coordinate content development
Develop native content for Instagram and TikTok
Build and manage relationships with customers and creators
Monitor and respond to comments, DMs, and mentions across platforms
Track and report on engagement metrics regularly
Work closely with the Creative team and share best-performing content

Requirements

What you’ll need

3-5 years managing organic social media for a consumer or SMB brand
Comfortable producing your own content for Instagram and TikTok
Experience managing creator or customer relationships end-to-end
Experience managing a high-volume content calendar across multiple contributors
Experience pulling reports from social analytics tools
Expected to continuously experiment with AI tools
Proven ability to work cross-functionally and communicate clearly with partners

Benefits

Comp & perks

Stock options + 401(k) with 4% match
Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options
Unlimited PTO (salaried) + company holidays
Access to paid AI tools with minimal restrictions
Up to 12 weeks of paid parental leave (after 6 months of service)
Life insurance + short/long-term disability coverage
Work From Anywhere Month + meeting-free weeks yearly
Meals provided, commuter benefits, team offsites, and Customer Days
Required in-office days on Tuesday and Wednesday