Homebase (YC W21)

Human Resources

• Serve as the dedicated HRBP for EPDD managers and senior managers
• Build proactive relationships with technical leaders
• Coach leaders through performance conversations, complex employee-relations cases, and difficult people decisions
• Partner on organizational health using data to identify patterns and anticipate friction
• Support performance management cycles, including feedback, documentation, PIPs, and exits
• Provide employee lifecycle support and guidance to team members
• Act as subject matter expert on Canadian employment law and market practices
• Identify, build, and deliver impactful talent programs
• Use AI to automate, build, and streamline HR workflows

HR Business Partner – EPDD

Payroll

• Serve as the first line of defense on all incoming payroll tax notices: triage, investigate, and deliver clear initial responses to customers
• Cross-reference each notice against the customer's tax profile, payroll history, and filing records to identify root cause before escalating anything
• Coordinate with internal payroll operations partners to drive resolution
• Track open notices in the ticketing system, maintain resolution timelines, and identify patterns
• Prepare customers for their first filing quarter – walk them through the filing lifecycle
• Conduct quarterly account hygiene reviews
• Support compliance calendar maintenance

Payroll Tax Specialist

Account Executive

• Own the full sales cycle from discovery through close, with high-intent, pre-qualified owners queued up for you
• Run tight, consultative discovery calls that get to the heart of how each business hires and operates
• Balance inbound demand with self-sourced opportunities, guided by our GTM strategy
• Hold 10–15 productive business conversations per day
• Partner with SDR teams to maximize conversion and build pipeline together
• Work with proprietary AI tools built specifically for this team — not off-the-shelf, not optional
• Maintain accurate forecasting, CRM hygiene, and clean opportunity management
• Act with urgency and a strong bias toward action

Senior Account Executive

Social Media Manager

• Own the content calendar end-to-end and coordinate content development
• Develop native content for Instagram and TikTok
• Build and manage relationships with customers and creators
• Monitor and respond to comments, DMs, and mentions across platforms
• Track and report on engagement metrics regularly
• Work closely with the Creative team and share best-performing content

Marketing Operations

• Act as the administrator and technical owner for Homebase’s marketing technology stack (CDP, marketing automation, ad-tech integrations, tracking pixels and tags, web behavior analytics, and AI search visibility).
• Maintain stack reliability and data accuracy, monitoring and troubleshooting ad platform integrations (Meta CAPI, Google Ads, Apple Search Ads) to ensure consistent event delivery and attribution accuracy.
• Implement marketing tags for new channels and partners to support cross-functional needs.
• Co-own GTM data quality with RevOps and Analytics; document configurations, architecture, and best practices.
• Build and manage audiences and target segments across marketing channels.
• Partner with Analytics on attribution tooling and data flow accuracy to ensure models have the right inputs.
• Oversee data governance across systems, ensuring data is current and accurate.
• Partner with RevOps to integrate marketing data into Salesforce and ensure key Salesforce events flow back into the marketing tech stack for campaign and attribution visibility.
• Support lifecycle automation and campaign workflows to improve speed to market.
• Identify redundant tools, fields, or data events and recommend simplifications and consolidation opportunities to RevOps leadership.
• Serve as the primary project owner of marketing operations projects, driving cross-functional results.
• Operate within the RevOps sprint framework to prioritize, plan, and deliver on stack initiatives.
• Surface risks and dependencies early and align Marketing, RevOps, Analytics, and Data Engineering on execution.

Senior Marketing Operations Manager

Full-stack Engineer

• Own identity end-to-end, design and build systems managing user authentication
• Lead design of role-based and attribute-based access control (RBAC/ABAC) systems
• Design and operate backend systems powering push, email, and in-app notification delivery
• Write RFCs, lead technical design reviews, set technical direction
• Break down problems, ship with velocity, integrate AI tooling into workflow
• Mentor peers, share knowledge, elevate design and code reviews
• Collaborate with Product, Security, and feature-domain engineering teams

HR Business Partner – EPDD

Payroll Tax Specialist

Senior Account Executive

Social Media Manager

Senior Marketing Operations Manager

Senior Software Engineer II