Homebase (YC W21)

Growth Marketing

• Own Homebase's organic growth strategy across site performance, on-page SEO, Reddit community building, offsite links, citations and sentiment, partner co-marketing, and organic mobile
• Drive industry-leading site performance, working collaboratively with our web team and technical SEO consultant
• Own strategy and execution of key on-page SEO projects like programmatic SEO hubs, SEO product & features pages, and SEO tools
• Run consistent SEO tests across our site, including H2 tweaks, structural changes, schema improvements, FAQ strategy, and title tweaks
• Build our Reddit community strategy from the ground up
• Oversee our white hat backlinking program, citation development program, and LLM sentiment management program
• Create valuable relationships with partners (Clover, Shopify, Square, etc.) to acquire backlinks and co-marketing opportunities
• Own our mobile sign-up performance, working with our organic mobile agency
• Hit the Homebase purple standard by building and implementing AI flows
• Monitor key reports in Google Search Console, Amplitude, Looker, and Profound

Senior Organic Growth Manager

Financial Planning and Analysis

• As a Senior Product Designer, you'll own the Financial Services branch of our product, initially focusing on Cash Out—our earned wage access product that helps hourly workers get paid when they need it.
• You'll own the full Financial Services experience across iOS, Android, and web—from onboarding and card management to advances and fund movement. Every screen, every state, every edge case. This is a product design role with real ownership, not a feature factory.
• Raise the bar on craft: Design polished, production-ready UI that feels premium across every platform.
• Design for trust at every step: Financial products require a different kind of UX rigor.
• Drive decisions with experimentation: Partner with data science and product to design and analyze A/B tests.

Senior Product Designer, Financial Services

Marketing Operations

• Act as the administrator and technical owner for Homebase’s marketing technology stack (CDP, marketing automation, ad-tech integrations, tracking pixels, and tags).
• Maintain stack reliability and data accuracy, monitoring and troubleshooting ad platform integrations (Meta CAPI, Google Ads, Apple Search Ads) to ensure consistent event delivery and attribution accuracy.
• Co-own GTM data quality with RevOps and Analytics; document configurations, architecture, and best practices.
• Build and manage audiences and target segments across marketing channels.
• Partner with Analytics on attribution tooling and data flow accuracy to ensure models have the right inputs.
• Oversee data governance across systems, ensuring data is current and accurate.
• Partner with RevOps to integrate marketing data into Salesforce and ensure key Salesforce events flow back into the marketing tech stack for campaign and attribution visibility.
• Support lifecycle automation and campaign workflows to improve speed to market.
• Identify redundant tools, fields, or data events and recommend simplifications and consolidation opportunities to RevOps leadership.
• Serve as the primary project owner of marketing operations projects, driving cross-functional results.
• Operate within the RevOps sprint framework to prioritize, plan, and deliver on stack initiatives.
• Surface risks and dependencies early and align Marketing, RevOps, Analytics, and Data Engineering on execution.

Senior Marketing Operations Manager

Product Designer

• Drive end-to-end ownership of our design system
• Set uncompromising standards for visual design, interaction patterns, and component quality
• Develop robust governance, tooling, and frameworks to maintain visual consistency
• Pioneer the integration of AI design elements across products
• Drive exceptional iOS and Android experiences with respect for platform conventions
• Partner with engineers to validate decisions and ensure implementation matches vision
• Mentor and guide designers on systems thinking and craft excellence

Principal Product Designer, Design Systems

Account Executive

• Help small businesses adopt and expand their use of Homebase’s suite of workforce management tools
• Work directly with owners and operators to understand their day-to-day challenges
• Guide clients toward solutions that save time, reduce friction, and help their teams run better
• Manage a high-velocity sales motion including discovery, product education, and closing

Accounting Manager

• Own and manage the month-end close process, ensuring timely and accurate financial reporting under US GAAP; capitalized commissions (ASC 606), software development costs (ASC 985), leases (ASC 842), and bad debt provisions (ASC 326)
• Lead the year-end audit, including ownership of the audited financial statements, notes, supporting schedules, and act as a primary liaison with external auditors
• Support the revenue recognition process in accordance with ASC 606 across multiple product lines, ensuring accuracy and consistency
• Assist with corporate tax compliance and filings, including SR&ED, transfer pricing, US sales tax, and HST filings
• Manage and mentor a team of 2 Senior Accountants, providing guidance, coaching, and support for their professional development
• Partner cross-functionally to provide accounting insights to support budgeting and variance analysis, including leading the monthly financial review
• Ask questions, be curious, challenge old ways of thinking and driving continuous improvement in how accounting supports the business

Senior Accounting Manager

• Own and evolve the company’s integrated financial model supporting driver-based planning, forecasts, scenario analysis, and long-range planning.
• Develop and maintain comprehensive revenue forecasting models across assigned product lines, partnering closely with GTM leaders to align assumptions and execution
• Support tracking and analysis of core SaaS metrics, including ARR growth, retention (NRR/GRR), LTV/CAC, and burn efficiency, translating metrics into insights
• Prepare clear and concise financial summaries and insights for business reviews and Board-level materials.
• Serve as a trusted finance partner to functional and operational leaders, owning annual operating plans and ongoing spend/forecast management
• Bring strong financial rigor to decision-making and help leaders understand trade-offs and ROI
• Support corporate initiatives as needed, including fundraising, M&A, and other ad hoc strategic analyses.

Strategic Finance Associate

IT Support

• Lead new hire tech onboarding and offboarding processes, ensuring seamless setup and secure asset recovery
• Manage, troubleshoot, and maintain all AV and conference room technology across our San Francisco office
• Monitor internal ticketing system, providing timely Tier 1–2 support across macOS, Windows, SaaS platforms, and network issues
• Support IT system audits, asset inventory, and access reviews to ensure compliance and readiness
• Experiment with automation tools and AI-enabled workflows to streamline IT support and improve resolution velocity
• Assist in IT initiatives related to security, automation, and infrastructure
• Serve as the go-to IT support on-site during high-stakes meetings or company events

IT Support Specialist, Part-Time

• Own and scale acquisition across modern growth channels
• Lead paid acquisition across core digital channels
• Launch tests across emerging and test channels (e.g., Influencers, paid social)
• Coordinate with Content and Brand programs to build brand authority and visibility
• Build experimentation roadmaps with clear hypotheses, structured tests, and fast learning cycles
• Apply the scientific method rigorously — structured tests, strong analytics foundations, rapid iteration
• Identify new, creative, influencer, and emerging channels where small business owners discover products
• Create or refine AI-powered automations connecting analytics → creative → bidding → reporting
• Use tools like AirOps, Zapier, Claude, Perplexity, Profound, and other LLM-based systems
• Scale content-led acquisition via automated, human-in-the-loop blog and video workflows
• Assess current mix and quickly propose “dial up / dial down” strategies that impact signups in the first 30–60 days
• Partner with our digital agency — but with hands-on ownership of campaign changes when needed
• Experiment with direct mail, audio, CTV, and other high-potential non-core channels
• Focus on quality, not just volume — measuring early engagement, activation, and paying conversion
• Use segmentation, routing, and creative optimization to increase quality signups
• Work closely with Organic, Creative, Product Marketing, Product Growth, Lifecycle, Sales, and RevOps
• Ensure unified customer journeys from acquisition → onboarding → paid conversion
• Operate with high collaboration and shared ownership across the funnel

Senior Growth Marketing Manager

Community Manager

• Own and elevate our organic social strategy and execution across Instagram, TikTok, Facebook, LinkedIn, Twitter/X, and emerging platforms
• Create compelling daily content that sparks conversations, drives engagement, and builds a vibrant community of small business owners
• Transform followers into an active, supportive community
• Respond to customers, moderate discussions, and create interactive experiences
• Build and launch a customer advocacy program from scratch
• Identify power users and create exclusive experiences that turn satisfied customers into vocal brand champions
• Partner with Creative, Product Marketing, Content, Growth, and Customer Success teams to amplify impact

Social and Community Manager

System Administrator

• Manage, configure, and secure cloud-based SaaS tools (Okta, SCIM connectors, and other identity-integrated platforms).
• Oversee Google Workspace and Okta administration.
• Maintain and optimize API integrations between business tools to ensure data integrity and workflow efficiency.
• Lead automation initiatives for system provisioning, user lifecycle management, and configuration management, along with experience automating IT tasks via HRIS (Rippling, HRBamboo, etc)
• Oversee access management, SSO, and MFA enforcement across systems.
• Partner with Security and Compliance teams to ensure alignment with internal and regulatory standards.
• Monitor and audit SaaS security configurations and data access policies.
• Implement least-privilege access controls and leverage SIEM tools for alerting.
• Manage and troubleshoot network infrastructure, including firewalls, VPNs, routing, and DNS.
• Implement and maintain network monitoring, alerting, and incident response systems.
• Administer MDM platforms (Kandji, Jamf, Intune, or NinjaOne) for macOS, Windows, and mobile devices.
• Develop and maintain automation scripts for device provisioning, configuration, and patch management.
• Ensure secure, consistent device onboarding and offboarding.
• Familiar with Apple Command Line Tools and Package Management for laptop provisioning and troubleshooting.
• Utilize API connections to automate key IT tasks and HRIS-driven workflows (Rippling, BambooHR, etc.).
• Manage SaaS renewals, negotiate with vendors, and assess product fit and value.
• Maintain accurate software inventory and renewal calendars.
• Collaborate with procurement and finance teams to optimize software spend.

Senior Systems Administrator

Public Relations

• Drive PR and communications strategies that build awareness and credibility for Homebase across key audiences.
• Secure consistent national and regional media coverage that elevates Homebase’s profile in both local markets, the SMB SaaS category, and the broader tech industry.
• Lead communications planning and execution for company events, including virtual, in-person, and industry activations.
• Identify and implement AI-powered tools to streamline workflows, such as project tracking, earned media listening and monitoring, and reporting. Continually suggest & test new and emerging AI tools to enable PR/comms.
• Develop and implement long-term strategies to amplify company content and proactively surface storytelling opportunities across earned, owned, and social channels.
• Own tactical execution of PR initiatives — from events to thought leadership — and continuously experiment with new approaches that strengthen visibility and engagement.
• Lead end-to-end PR for product and key campaign launches (Top Local Workplaces), including narrative development, messaging, materials, and media outreach.
• Position executives and internal experts as thought leaders through bylines, speaking opportunities, and strategic media placements.
• Oversee the creation and quality of press materials, ensuring all communications align with Homebase’s voice and messaging standards.
• Innovate new storytelling formats and channels to expand reach and engagement with target audiences.
• Management of outside agencies, as necessary.