Senior Marketing Operations Manager

Homebase (YC W21)

Senior Marketing Operations Manager in charge of marketing technology stack at Homebase. Ensuring data accuracy and campaign enablement while collaborating with cross-functional teams for growth.

Posted 7/9/2026full-timeToronto • 🇨🇦 CanadaSenior💰 $170,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Act as the administrator and technical owner for Homebase’s marketing technology stack (CDP, marketing automation, ad-tech integrations, tracking pixels and tags, web behavior analytics, and AI search visibility).
Maintain stack reliability and data accuracy, monitoring and troubleshooting ad platform integrations (Meta CAPI, Google Ads, Apple Search Ads) to ensure consistent event delivery and attribution accuracy.
Implement marketing tags for new channels and partners to support cross-functional needs.
Co-own GTM data quality with RevOps and Analytics; document configurations, architecture, and best practices.
Build and manage audiences and target segments across marketing channels.
Partner with Analytics on attribution tooling and data flow accuracy to ensure models have the right inputs.
Oversee data governance across systems, ensuring data is current and accurate.
Partner with RevOps to integrate marketing data into Salesforce and ensure key Salesforce events flow back into the marketing tech stack for campaign and attribution visibility.
Support lifecycle automation and campaign workflows to improve speed to market.
Identify redundant tools, fields, or data events and recommend simplifications and consolidation opportunities to RevOps leadership.
Serve as the primary project owner of marketing operations projects, driving cross-functional results.
Operate within the RevOps sprint framework to prioritize, plan, and deliver on stack initiatives.
Surface risks and dependencies early and align Marketing, RevOps, Analytics, and Data Engineering on execution.

Requirements

What you’ll need

5–8 years in Marketing Operations or Marketing Technology (agency or B2B SaaS background welcome).
Hands-on admin experience with automation tools (Iterable, HubSpot, Marketo).
Experience with CDP tools (Amplitude CDP, Segment), CRM (Salesforce), and data integrations.
Knowledge of pixels, tags, UTM tracking, and ad platform integrations.
Exposure to web behavior analytics (Hotjar or similar) and emerging AI-search/answer-engine visibility tools (Profound or similar) is a plus.
Ability to map end-to-end marketing data flows and understand integration dependencies.
Comfortable QA-ing data flows and interpreting campaign metrics (not required to build models).
Proven track record of leading marketing ops projects and driving cross-functional alignment.
Skilled at translating technical concepts for non-technical stakeholders and building trust across teams.
A curiosity for how systems connect and a drive to continuously improve them.
Leverages AI tools for documentation, workflow QA, and data consistency checks.

Benefits

Comp & perks

Ownership & Financial Security: Stock options + 401(k) with 4% match
Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options
Paid Time Off: Flexible PTO + company holidays + designated focus periods
AI access, for real: We invest in builders and believe that curiosity shouldn't have a paywall. That means you'll have access to paid AI tools with minimal restrictions, so you can build, experiment, and level up your craft.
Family Support: Up to 12 weeks of paid parental leave (after 6 months of service)
Protection Plans: Life insurance + short/long-term disability coverage
Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days
Our Hybrid Rhythm: We believe collaboration drives impact. That’s why Tuesday and Wednesday are our required in-office days— a time to move faster as a team, build deeper connections, make better decisions, and build together.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Marketing Technology AdministrationData Flow MappingCampaign Metrics InterpretationTag ManagementAd Platform Integration

Soft Skills

Cross-Functional CollaborationTechnical Concept TranslationCuriosity for System Improvement