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Manager, Paid Social Media
Sleep CountryManager of paid social media strategy and campaigns at Silk & Snow. Responsible for performance metrics, budget management, and collaboration with creative teams.
About the role
Key responsibilities & impact- Plan, build, and manage paid social campaigns across Meta (Facebook/Instagram), TikTok, Pinterest, Reddit, etc.
- Own campaign performance end-to-end, from audience targeting and creative briefing to budget management
- Analyze campaign data daily, identify trends and optimize campaigns towards ROAS, CAC, and revenue goals
- Partner with our creative team to brief and test ad creative, including static, video, and UGC formats
- Act as a liaison between our brand and Meta, Tiktok, Pinterest, Reddit support teams to identify new opportunities and stay on top of platform updates
- Manage monthly paid social budgets and report on performance to key stakeholders
- Collaborate with the broader marketing team to align paid social with seasonal campaigns, promotional cycles, and product launches
Requirements
What you’ll need- University Degree in Marketing, Business or related field
- 3-5 years of hand-on paid social experience, ideally in e-commerce or DTC retail
- Proven track record of managing significant ad budgets and hitting performance targets
- Deep expertise in Meta Ads Manager; TikTok Ads, Pinterest Ads, and Reddit
- Strong analytical, technical, communication, presentation, and relationship building skills
- Solid understanding of the e-commerce funnel, pixel tracking, and attribution models
- Ability to brief creative effectively and give actionable feedback
- Highly organized with the ability to manage multiple campaigns simultaneously
- Ability to perform under pressure and meet tight deadlines
- Proficient in Excel and building dashboards and working with Power BI
- A culture add to the strong, positive work culture of Silk & Snow
Benefits
Comp & perks- We prioritize diversity and inclusivity in our company culture
- Growth opportunities with an emphasis on hiring from within
- You will be exposed to a streamlined training process and receive guidance and support that will set you up for success during and after training
- You can access our LifeSpeak learning platform with lots of free courses taught by experts to support your personal and professional development
- We offer a competitive benefits package, which includes but is not limited to medical, dental, and vision. Additionally, we offer paid time off
- Employee discount on all products and a free mattress and bedding set offered upon completion of the probationary period
- Make a meaningful impact on our customers' sleep habits, contributing to their overall well-being
- We foster a healthy work-life balance with our company's supportive environment
- This is not just a job but a CAREER with potential opportunities for growth and advancement
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Campaign Performance AnalysisAudience TargetingCreative BriefingPixel TrackingAttribution ModelsExcel ProficiencyDashboard BuildingPower BI
Soft Skills
Communication SkillsRelationship BuildingOrganizational SkillsAbility to Perform Under Pressure