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Marketing Specialist – Social Media
7-ElevenSocial Media Marketing Specialist enhancing brand visibility and engagement for 7-Eleven via social media. Supporting campaign strategy and driving traffic through various online channels.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media marketing strategies, campaign execution, and performance analysis, with a strong focus on community management and influencer collaboration. Proficient in creating engaging content and optimizing social media channels to drive traffic and conversions.
Highest-signal resume keywords
Social Media Campaign ManagementInfluencer ManagementCommunity ManagementPerformance Metrics AnalysisContent Creation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media MarketingContent Calendar DevelopmentCampaign ExecutionPhoto and Video EditingPerformance Reporting
Soft Skills
Collaborative AttitudeProblem SolvingCreativityCommunication
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in Business
Industry Keywords
RetailConvenienceQSREngagementFollower Growth
About the role
Key responsibilities & impact- Support the Social Media Marketing Manager in the development and implementation of social media channel strategies that align with 7-Eleven’s strategic business objectives to drive traffic and increase conversions in-store and across online channels.
- Manage the day-to-day execution of all social media campaigns, including coordinating with agency partners on paid content delivery and scheduling.
- Develop and maintain monthly social media content calendars aligned with marketing campaigns, promotions and cultural moments.
- Collaborate with in-house creative and agency partners to develop low-fi and agile content for all social media platforms.
- Capture and edit low-fi social-first photo and video content when required to support real-time and agile content across platforms.
- Support the execution of creator and influencer campaigns, including coordination, briefing, content approvals and performance tracking.
- Monitor performance across social media channels, analyze campaign metrics and prepare regular reports with recommendations for optimization.
- Manage day-to-day community management across all social platforms, including engaging with followers, responding to comments and direct messages.
- Stay informed on emerging social media trends, creator content styles and platform updates to identify opportunities for the brand to participate in relevant conversations.
- Foster a collaborative and positive team environment focused on creativity, innovation and continuous improvement.
Requirements
What you’ll need- Bachelor’s degree in marketing, communications, business or related field.
- Minimum of 2+ years’ experience in social media marketing, preferably in retail, convenience or QSR industry.
- Proven experience in developing and executing successful social media campaigns that have driven engagement and follower growth.
- Experience in influencer management and community management is an asset.
- Proficiency with monitoring and reporting on social media performance metrics.
- Cooperative and collaborative attitude with the ability to build internal and external relationships.
- Ability to solve problems both independently and as part of a team.
Benefits
Comp & perks- Accommodation is available on request for candidates participating in all aspects of the selection process.