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Marketing Specialist – Social Media
7-ElevenSocial Media Marketing Specialist enhancing brand visibility and engagement for 7-Eleven via social media. Supporting campaign strategy and driving traffic through various online channels.
About the role
Key responsibilities & impact- Support the Social Media Marketing Manager in the development and implementation of social media channel strategies that align with 7-Eleven’s strategic business objectives to drive traffic and increase conversions in-store and across online channels.
- Manage the day-to-day execution of all social media campaigns, including coordinating with agency partners on paid content delivery and scheduling.
- Develop and maintain monthly social media content calendars aligned with marketing campaigns, promotions and cultural moments.
- Collaborate with in-house creative and agency partners to develop low-fi and agile content for all social media platforms.
- Capture and edit low-fi social-first photo and video content when required to support real-time and agile content across platforms.
- Support the execution of creator and influencer campaigns, including coordination, briefing, content approvals and performance tracking.
- Monitor performance across social media channels, analyze campaign metrics and prepare regular reports with recommendations for optimization.
- Manage day-to-day community management across all social platforms, including engaging with followers, responding to comments and direct messages.
- Stay informed on emerging social media trends, creator content styles and platform updates to identify opportunities for the brand to participate in relevant conversations.
- Foster a collaborative and positive team environment focused on creativity, innovation and continuous improvement.
Requirements
What you’ll need- Bachelor’s degree in marketing, communications, business or related field.
- Minimum of 2+ years’ experience in social media marketing, preferably in retail, convenience or QSR industry.
- Proven experience in developing and executing successful social media campaigns that have driven engagement and follower growth.
- Experience in influencer management and community management is an asset.
- Proficiency with monitoring and reporting on social media performance metrics.
- Cooperative and collaborative attitude with the ability to build internal and external relationships.
- Ability to solve problems both independently and as part of a team.
Benefits
Comp & perks- Accommodation is available on request for candidates participating in all aspects of the selection process.
ATS Keywords
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Hard Skills & Tools
Social Media MarketingContent Calendar DevelopmentCampaign ExecutionPhoto and Video EditingPerformance Reporting
Soft Skills
Collaborative AttitudeProblem SolvingCreativityCommunication
Certifications
Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in Business