Product Marketing

• Plan and execute GTM strategies for product launches and market expansion initiatives
• Conduct market research to understand customer needs, mission requirements, market trends, and competitive landscape
• Develop and maintain strong product positioning and messaging that clearly communicates value proposition
• Drive product commercialization activities from concept through launch and market adoption
• Establish KPIs and track performance metrics to measure the effectiveness of product marketing activities

Product Marketing Manager

• Maintain a clear view of pipeline health, WIP, blockers, and dependencies; facilitate actions that keep work moving and reduce cycle time.
• Run recurring program rituals (status reviews, priority/readiness checkpoints, and retros) to ensure alignment and predictable execution.
• Provide program-level coordination across tools, artifacts, meeting notes, action tracking, and documentation to support orchestration/execution teams.
• Support execution leads as needed to provide coverage during vacations or busy times to support consistent throughput.
• Develop and execute a communication plan that keeps leaders and partner teams informed of progress, risks, decisions, and outcomes.
• Produce consistent weekly/monthly reporting on experiment pipeline, milestones, blockers, and key operational metrics.
• Serve as a central connector for program operations and execution related questions, ensuring timely follow-ups and crisp handoffs.
• Enforce naming conventions, tagging, ticket hygiene, and closure requirements across tracking tools and repositories.
• Ensure consistent execution against defined workflows for launch readiness, closures, and EOL hygiene.
• Monitor engagement with dashboards/repositories/newsletters and recommend improvements based on usage insights.
• Continuously refine templates, SOPs, and tool usage to reduce friction, improve clarity, automate, apply AI, and increase throughput.

Lead – Experimentation Operations, Product Marketing

• Develop clear and compelling product positioning that highlights the value of HPE Morpheus
• Execute go-to-market strategies for existing and new product offerings, including product announcements and launches, aligning the marketing plan in support of the product roadmap and business objectives
• Execute impactful marketing collateral using company templates, including solution briefs, case studies, blogs, social posts, videos, presentations and sales education materials
• Create sales enablement tools, such as competitive battle cards, product training materials, and objection-handling guides
• Work closely with customer success teams to identify, track, and showcase customer success stories

Product Marketing Specialist

• Own Technical Practitioner Messaging & Content
• Develop differentiated positioning for Solution Architects and FDEs, distilling complex technologies — Agentforce, Data 360, Customer 360, Slack, and Headless 360 — into clear, visual, practitioner-credible narratives.
• Map product strategy and releases to a cohesive plan across launches, campaigns, and events, partnering with Product, Cloud PMM, and Partner Program teams.
• Own technical content tracks for Partner Summits, Dreamforce, and TDX — curating topics, themes, and demo scenarios based on persona needs, product priorities, and business goals.
• Lead content development from brief to publish, using AI to accelerate drafts while personally ensuring every output meets a "human-brilliant" technical standard rooted in trust and governance.
• Co-develop campaign strategy with stakeholders, ensuring messaging is segmented by practitioner role and elevated to a credible, high-impact standard across all channels.
• Own the marketing campaigns that move partner practitioners through the credentialing pipeline — leveraging email, social, and the Partnerblazer Community with gamification and milestone recognition to drive enablement completion and FDE readiness.
• Lead the shift toward marketing automation by partnering with the channel strategy team on data-driven execution, using AI to analyze performance signals and iterate on tactics.
• Build and manage the Partnerblazer community channel as a structured feedback loop, surfacing field insights that strengthen product relevance and practitioner readiness.
• Track and report growth metrics and campaign performance to executive stakeholders; conduct quarterly retrospectives to capture learnings and maintain curriculum momentum.
• Present with poise to practitioner audiences at Partner Kickoffs, webinars, and events — bringing technical use cases to life through compelling stories and demos.
• Create training materials that enable Alliance Leaders and Partner Account Managers to credibly convey the technical value story to partner leadership.

Partner Marketing Lead – Technical PMM

• A unified go-to-market strategy for the enterprise platform
• A differentiated market presence for Instacart's enterprise solutions
• A high-performing, respected product marketing team
• A sales pipeline meaningfully moved by marketing
• A global market entry foundation with regional strategies

Director, Enterprise Product Marketing

• Supporting key priorities across the sales and service organization
• Executing directly on high leverage needs
• Using Salesforce.com for reporting and metrics
• Making contributions to territory management and Salesforce.com improvements
• Collaborating closely with other teams

GTM Operations Analyst

• Architect with business partners
• Embed with stakeholders across Revenue Operations, Sales, Marketing, Channel Partners, and Finance to diagnose operational challenges using first-principles thinking
• Translate growth strategy and identified gaps into re-designed processes across core GTM workflows including forecasting, pipeline management, quote-to-cash, planning, sales enablement, and partner operations
• Design outbound motion infrastructure including sequencing logic, territory and account prioritization, signal-based triggers, and rep-facing tooling that drives consistent, high-quality outbound execution at scale
• Evaluate our GTM tech stack (e.g., Salesforce, Gong, Clay, ZoomInfo, Looker) and define the future state to leverage AI-native tooling and drive greater GTM agility
• Design AI-enabled workflows that improve the speed, consistency, and quality of GTM execution
• Build tools and deploy modern AI capabilities to connect systems, automate tasks, and surface actionable intelligence without over-engineering
• Instrument GTM systems and architect the data flows that enable accurate pipeline analytics, forecasting, and planning
• Build integrations and feedback loops (e.g., win/loss signals, conversion, pipeline flow) that continuously improve the quality of inputs into processes and analytics models
• Own solutions end-to-end: design, build, test, iterate, and support
• Establish and enforce shared definitions, data standards, system-of-record hygiene, and workflow governance to improve behavior consistency, execution quality, and alignment across functions (e.g., RevOps, Sales, Enablement, Marketing, etc.)
• Reduce manual work through automation while improving signal quality, execution consistency, and operational reliability across GTM workflows
• Reduce tool sprawl, complexity, and process redundancy

Senior GTM Operations Engineer

• Define and lead the AI-powered GTM productivity roadmap
• Partner with Product and Engineering to build, implement, and scale AI-enabled workflows
• Architect and optimize end-to-end GTM workflows
• Own the strategy and continuous improvement of core GTM systems
• Establish governance frameworks supporting data integrity and efficient revenue recognition
• Oversee deal operations such as deal desk processes and approval workflows
• Lead and develop a high-performing team while driving alignment across various departments

Director, GTM Productivity

• Lead, develop, and grow the Technical Arm of our Revenue Operations team
• Set the technical bar on the team: code review standards, documentation discipline, AI-tool fluency, and a culture that treats data quality as standing infrastructure.
• Own career development for each direct report — clear growth paths, regular feedback, and stretch assignments.
• Define and evolve the team’s operating cadence: sprint planning, post-mortems, vendor reviews, and platform release management.

Manager/Senior Manager, GTM Architecture and Automation

• Own and evolve the global AWS–Snowflake GTM strategy, focusing on pipeline creation, co-sell velocity, and market expansion.
• Act as the global point leader for field-level co-sell engagement, enabling Snowflake and AWS sellers to collaborate effectively on active deals and new opportunities.
• Leverage AWS Partner Central and AWS Marketplace to accelerate deal registration, incentives, and co-sell execution.
• Lead senior-level engagements across AWS's field sales and industry teams, shaping long-term strategic direction and partnership milestones.
• Align Snowflake's solution plays with AWS’s industry priorities, ensuring coordinated messaging, content, and field-ready enablement.
• Partner with Snowflake's Cloud Partner Sales, Industry GTM and Solutions Engineering teams to deliver joint plays that drive measurable pipeline impact.
• Serve as the global escalation point for co-sell blockers, marketplace hurdles, funding program alignment, and AWS Marketplace issues.
• Develop scalable enablement motions — including playbooks, seller guides, and joint value messaging — to empower Snowflake and AWS field teams.

Alliances GTM Director

• Own product positioning, value propositions, and core messaging across all mortgage products and programs including niche product teams: Affordable, Non-QM, Renovation, Builder, Condo, Diversity Lending, etc.
• Translate complex product details into simple, actionable messaging for borrowers, loan officers, brokers, account executives, and B2B partners.
• Partner closely with Direct to Consumer, Retail/JV and Wholesale Marketing Directors to support channel-specific sales enablement, marketing campaigns and initiatives.
• Identify and pilot new and creative ways to distribute product messaging, including: Physical collateral (flyers, one-pagers, desk drops, mailers), Short-form and long-form video, SMS and mobile-friendly formats, Event, roadshow, and in-person materials.
• Execute go-to-market plans for product launches and enhancements, ensuring channel readiness and clarity.
• Manage timelines, approvals, and coordination across Product, Legal, Compliance, Creative, and Channel Marketing.
• Establish practical workflows, templates, and standards to improve speed, clarity, and consistency.
• Serve as the primary marketing point of contact for product-related requests and launches.
• Present to channel leaders, executive management with status updates on product launches, relevant campaign performance, content usage, conversion, portfolio and/or market opportunities, and other related metrics.
• Operate with a strong bias toward action and problem-solving in a fast-paced environment.
• Ability to effectively and accurately convey information to others.

• Surface consumer, market, and business insights. Continuously monitor member feedback, market signals, and competitive activity to identify unmet needs and friction points. Partner with Product to influence prioritization. Become the internal authority on engagement with your feature set and related business metrics.
• Define product positioning and messaging. Develop clear, compelling positioning and value props across specific features. Translate these into a durable messaging framework and content library that defines the holistic feature experience - from buttons in the app to creative in members’ inboxes.
• Drive feature adoption and membership growth. Track how users are engaging with key features, and drive initiatives to improve awareness, adoption, and return use
• Lead feature go-to-market. Own GTM strategy and execution for new feature releases: defining the target audience, sharpening positioning, writing the creative brief, and partnering with channel leads to bring campaigns to life
• Shape the product marketing calendar. Define and drive the seasonal PMM calendar, informing product launch timing with consumer moments and more
• Lead cross-functional work with influence. Align Product, Product Design, channel teams, and Brand Design by keeping projects moving and maintaining a high bar for quality on the full consumer experience

Senior Product Marketing Manager

• Own the overarching product narrative across RecordPoint's full product portfolio — ensuring individual product stories are coherent, differentiated, and connect to a single, category-defining point of view.
• Define and continuously evolve the core problem narrative: the fundamental challenge your buyers face, why it matters now, and why RecordPoint is uniquely positioned to solve it.
• Ensure narrative consistency across every channel and touchpoint — website, analyst briefings, sales conversations, outreach sequences, RFP responses, and the event floor.
• Partner with the CMO on category-level positioning and ensure the product narrative is aligned with broader commercial objectives.
• Lead and develop the PMM team: set narrative standards, review output quality, and ensure the function operates as a continuous commercial engine rather than a series of launch moments.
• Contribute directly as a senior PMM for assigned products, modelling upstream-first practice: buyer research before asset production, win/loss before messaging refresh.
• Own PMM capability development, ensuring the team has the product knowledge, regulatory context, and buyer insight to produce narratives that convert in complex enterprise buying cycles.
• Run regular PMM reviews that surface objection patterns, assess what is resonating in the market, and drive continuous refinement of positioning.
• Build and maintain the framework through which product narratives are adapted into segment-specific go-to-market motions , grounded in the buyer's regulatory environment, procurement structure, and decision-making context.
• Ensure product narratives are co-developed with subject matter experts from across the business who bring deep domain knowledge of the industries and buyer personas RecordPoint serves.
• Hold the quality bar for vertical-specific content and messaging: every market-facing asset must make a buyer in that segment feel that RecordPoint understands their world before they have ever spoken to us.
• Lead the quarterly narrative review cycle — updating competitive intelligence, refreshing positioning, and ensuring the team is briefed and aligned ahead of analyst and market engagements.
• Own RecordPoint's Gartner, Forrester and IDC relationships at a strategic level — setting the briefing cadence, owning the narrative presented, and driving inclusion in the reports that matter most to enterprise buyers and the broader acquisition narrative.
• Lead or co-lead analyst briefings and inquiry calls, and coach PMMs on briefing quality and narrative clarity for their assigned product areas.
• Translate analyst feedback into actionable positioning improvements and share insights across marketing and product teams.
• Ensure the sales team is not just equipped with assets, but genuinely understands how to sell RecordPoint, including the value proposition, the competitive differentiation, the buyer's problem in their language, and how to navigate a complex, multi-stakeholder enterprise sale.
• Own the sales enablement program as a living, continuously updated function.
• Run regular sales readiness sessions that go beyond asset handoffs — including pitch practice, objection handling, competitive positioning, and value articulation for different buyer personas.
• Maintain a suite of enablement assets including competitive battlecards, vertical solution briefs, RFP response frameworks, objection-handling guides, case studies, and discovery question frameworks.
• Lead the go-to-market strategy and execution for product launches, ensuring positioning, sales readiness, analyst narrative, and market-facing content are all in place before the amplification moment runs.
• Ensure product launches are treated as system updates that strengthen the long-term market position, not standalone campaigns with a defined end date.
• Coordinate across PMMs, content, growth marketing, and the sales team to ensure every launch lands with narrative coherence and commercial impact.
• Partner with the CMO on narrative architecture, category positioning, and marketing's contribution to the commercial pipeline.
• Work with the Senior Content Marketing Manager to ensure flagship content programs reflect current product positioning and portfolio narrative.
• Brief the Growth Marketing team on narrative inputs required across demand generation, digital, and outreach programs to ensure the right content is flowing into the market at the right cadence.
• Collaborate closely with the sales team on what's resonating in the market, what objections are appearing, and what refinements are needed to positioning and the sales story.
• Support PR, partner enablement, and executive communications with portfolio-level narrative and product-specific collateral.

• Go-to-Market Strategy: Lead go-to-market planning and execution for new product launches, platform enhancements, AI capabilities, and strategic initiatives
• Develop differentiated positioning, messaging frameworks, and value propositions across government and enterprise audiences
• Partner with Product Management to influence roadmap prioritization through market insights and customer feedback
• Lead packaging, competitive differentiation, pricing support, and market segmentation strategies
• Messaging & Content Leadership: Own corporate and portfolio messaging architecture across eDiscovery, FOIA, data governance, compliance, and AI
• Develop executive-level narratives around AI governance, secure innovation, digital transformation, and unified legal workflows
• Create high-impact sales enablement materials including pitch decks, battlecards, whitepapers, case studies, analyst briefings, webinars, and executive presentations
• Ensure consistent messaging across campaigns, events, PR, analyst relations, and demand generation
• Sales Enablement & Revenue Partnership: Partner closely with Sales leadership to improve pipeline generation, win rates, and competitive positioning
• Build and maintain sales enablement programs that equip teams to articulate Casepoint’s value effectively
• Support strategic deals, executive presentations, customer workshops, and RFP/RFI responses
• Market & Analyst Intelligence: Lead competitive intelligence and market analysis initiatives across LegalTech, GovTech, and AI markets
• Build and manage relationships with industry analysts, influencers, and strategic partners
• Monitor industry trends, customer needs, procurement shifts, and emerging AI governance requirements
• Leadership & Cross-Functional Collaboration: Lead global intelligence team of product marketing managers and market intelligence analysts
• Collaborate cross-functionally with Sales (including Sales Engineering and Proposals), Product, Engineering, Customer Success, and Executive Leadership
• Mentor and scale product marketing capabilities as the organization grows
• Help shape corporate thought leadership and executive visibility in the market

Senior Director – Product Marketing

• Own the messaging architecture across the Slack website
• Lead web strategy for Tier 1 product launches
• Make prioritization calls on which pages to refresh
• Be the editorial gatekeeper
• Partner with SEO, Design, and Engineering
• Drive performance in a structured cadence
• Build and manage AI-enabled workflows
• Lead the PMM strategy for Salesforce.com/Slack integration

Senior Product Marketing Manager – Website Lead

• Define Link's consumer positioning and messaging: Develop and continuously evolve Link's core value proposition and messaging framework for consumers
• Lead go-to-market for product launches: Own the end-to-end GTM strategy for new Link features and consumer experiences
• Shape the product roadmap: Be the voice of the consumer in product planning
• Partner with Brand Marketing: Work in lockstep with the Brand Marketing team
• Drive consumer research and insights: Commission and synthesize user research and market data
• Define and track consumer growth metrics: Set KPIs across the consumer marketing funnel
• Influence senior leadership: Communicate product strategy and marketing results clearly to Stripe leadership

Consumer Product Marketing Lead

• Lead GTM strategy, messaging, storytelling, pitch decks, promotional collateral, and sales enablement for TransUnion’s Identity, Audiences, and Measurement solutions
• Partner with product management to develop GTM strategy, track KPIs, and co-manage pipeline and revenue across US and global markets
• Manage cross-functional execution of go-to-market programs, including collaboration with international teams (UK, Canada, Germany, India, South Africa)
• Drive market awareness through industry events, speaking engagements, and thought leadership, supported by market research and competitive analysis
• Diagnose client and prospect needs, translating into questions and use cases, architect the story and position to solve critical client marketing opportunities
• Apply AI and machine learning–driven insights to inform product positioning, audience strategy, and go‑to‑market decisions, with the ability to translate technical capabilities into clear, customer‑centric value stories
• Work closely with the respective functions in marketing (Marketing Planning & Management, Campaign Management, Content, Events, Media, Branding & Design, Web teams) to execute GTM strategies and report/synthesize results against KPIs

Senior Product Marketing Advisor – Marketing Solutions

• partner with Product, Engineering, Solutions & B2B Marketing teams to create go-to-market strategies for new product and feature launches
• own product-market positioning, documentation for merchant facing assets, product framework and messaging
• lead cross-functional efforts to bring new features and products to market
• develop product positioning, messaging, and value propositions in partnership with the B2B Marketing team and key stakeholders
• conduct market research and gather qualitative feedback to understand retailer product and service evaluation
• analyze competitive landscape for market segmentation and opportunity sizing
• collaborate on multi-channel GTM strategies and campaign messaging for new Bread Pay features
• create compelling content for internal and external audiences

• Own growth and retention strategy for emerging Pro Design products
• Work directly with early users to learn what's resonating
• Generate sharp hypotheses and partner with product to test
• Build and run community programs that double as growth engines
• Partner with product management on priorities and research

Principal Product Marketing Manager – Pro Design

• Craft clear, compelling product positioning and messaging tailored to the Cloudhealth partner community and end-users as well as internally for enabling the sales teams.
• Conduct market research, competitive analysis, and customer interviews to inform strategy and identify opportunities as well as to create the Cloudhealth business intelligence needed to compete successfully.
• Partner with product management to influence roadmaps and ensure market fit.
• Create and manage sales enablement tools, including sales/pitch decks, product demos, battlecards, and case studies, and any needed resources to successfully go-to-market.
• Collaborate with sales strategist and marketing to develop campaigns that drive awareness, adoption, and retention.
• Measure and report against KPI’s on the effectiveness of product marketing initiatives.
• Act as a product evangelist at events, webinars, customer meetings, and with partners globally.

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