Product Marketing

• Develop and refine product positioning, messaging, and content
• Lead and support product launches
• Create compelling, visually engaging content
• Partner with sales to develop materials
• Monitor industry trends
• Collaborate with corporate marketing and demand generation
• Work closely with customer-facing teams

Senior Product Marketing Manager

• Own and refine positioning, messaging, and narrative for the Internet Exposure portfolio
• Translate product and competitive insights into clear, usable stories for Sales, Marketing, and customers
• Lead go-to-market strategy and launches, driving awareness and pipeline
• Partner with Demand Marketing to turn core narratives into campaigns and programs
• Enable Sales with decks, battlecards, and talk tracks that improve win rates
• Engage directly with customers and the field:
• Present at webinars, events, and briefings
• Support high-level demos and sales conversations
• Gather and apply customer and field feedback to continuously refine messaging
• Drive narrative consistency across content, campaigns, sales, and communications, ensuring a unified story across all customer touchpoints
• Partner with cross-functional teams (Product, Sales, PR, Content) to prioritize and focus messaging on the highest-impact opportunities

Product Marketing Manager, Exposure Management

• Own the full sales cycle from prospecting through close for mid-market and enterprise accounts
• Run technically deep discovery calls to understand customer use cases, tech stack, and integration requirements
• Build and demo custom voice agent prototypes during the sales process to accelerate buy-in
• Partner with Forward Deployed Engineers to ensure a seamless handoff from sale to onboarding
• Develop GTM playbooks, messaging, and outbound strategies to help SIMBA break into new verticals
• Represent customer needs internally, influencing product roadmap and packaging decisions
• Maintain a clean pipeline in CRM and accurately forecast revenue

Go-to-Market

• Own and drive the execution of the agentic paid media optimization system
• Execute the agentic lifecycle marketing strategy
• Manage data and feature requirements
• Maintain autonomy and governance guardrails
• Implement causal measurement plans
• Communicate clear product requirements and status
• Own the marketing measurement foundation
• Partner with Legal and Privacy teams

Senior Product Scientist, Agentic Growth – Marketing

• As a Senior Product Marketing Manager for CoreWeave software products like W&B Models and W&B Weave, you will help define and scale the narratives, product launches, and go-to-market strategy for the platform that AI researchers and developers rely on to build, evaluate, and improve AI models and agents.
• You will sit at the intersection of AI research, model and agent development, and production AI operations, translating deeply technical capabilities into compelling stories that resonate with AI researchers, engineers, platform teams, and technical decision-makers.
• Working closely with Product, Engineering, Sales, Developer Relations, and Customer Marketing, you'll help shape how the market understands and adopts the next generation of AI development workflows.
• As Product Marketing Manager, you will be responsible for defining the value proposition, positioning, messaging, and GTM strategy for CoreWeave's AI researcher and developer tools.
• This role sits at the forefront of our purpose-built tools for accelerating the agent loop. You'll help shape the future of agent workflows, enabling agents to run, generate traces, be evaluated, incorporate feedback, and continuously improve through an iterative development cycle.
• You will work with key stakeholders in marketing, sales, product management and engineering to shape CoreWeave's software portfolio growth.

• Develop go-to-market plans and content such as web pages, blogs, news, social media, and presentations to help CSPs promote NVIDIA technologies on their cloud platforms
• Build customer success stories about end-users and ISVs using NVIDIA technologies on cloud platforms
• Coordinate and manage events to showcase NVIDIA technologies and partnerships
• Integrate models and software solutions with marketing strategies
• Review partner marketing materials for value proposition and overall messaging alignment
• Develop messaging and strategies to support partner and campaign marketing teams
• Travel to trade shows, conferences, or technical sales training as needed

• Develop product positioning, messaging, and value propositions that differentiate Socure's document verification products in the market.
• Lead the planning and execution of go-to-market strategies for new product launches and feature releases.
• Conduct market, competitor, and customer research to inform product marketing strategies and content.
• Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels.
• Create sales enablement materials, such as presentations, datasheets, and FAQs, tailored to document verification solutions.
• Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization.
• Develop customer-facing content, including case studies, blog posts, and product collateral, highlighting document verification product impact.
• Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives.
• Champion Socure's leadership competencies by fostering collaboration, adaptability, and a customer-centric mindset in all initiatives.

Senior Product Marketing Manager – Document Verification

• Drive product development across data, automation, and AI/ML capabilities to support marketing scalability and efficiency
• Collaborate with engineering, data science, and analytics teams to deliver robust measurement and optimization tools
• Translate complex technical concepts into actionable product requirements and communicate them effectively across stakeholders
• Lead initiatives to integrate generative AI into marketing workflows, including content generation and ad creative optimization
• Conduct market and trend analysis to inform product strategy and identify opportunities for innovation
• Build a deep understanding of data infrastructure and source data dictionaries and database schema for wider use
• Write user stories, acceptance criteria, hypotheses, and success metrics for new product features or enhancements

Senior Product Manager – Growth Marketing

• Lead end-to-end GTM planning and execution for Headless 360 platform priorities
• Develop integrated GTM frameworks including audience segmentation, messaging architecture, and competitive positioning
• Design, build, and execute sales programs that equip sellers
• Create and maintain high-impact sales tools: pitch decks, battle cards, objection handling guides
• Lead cross-functional enablement planning and deliver enablement content and programs
• Serve as the GTM lead and primary PMM partner for Platform field-facing programs

Senior Manager, GTM Product Marketing

• Lead a national field sales organization with representatives in key geographies.
• Drive expansion into local and regional commercial segments through targeted GTM strategies.
• Directly manage two Commercial Sales Directors, providing coaching and performance management.
• Establish clear sales targets, forecasting rigor, and performance metrics aligned to commercial growth objectives.
• Lead the Commercial Support organization responsible for internal coordination and proactive customer engagement.
• Ensure seamless communication and issue resolution across Safelite’s operational ecosystem.
• Develop and evolve Safelite’s long-term commercial strategy, including segmentation and value propositions.
• Partner cross-functionally with various departments to enhance customer experience and drive growth.
• Act as a key partner to the Commercial Sales team, strengthening relationships and identifying opportunities.

AVP, Commercial Sales GTM

• New Product Launch GTM: Own go-to-market plans for assigned product areas and launches. Define positioning, messaging, and launch readiness, then track and report results after launch.
• Sales Enablement That Wins: Build the assets sellers actually use: pitch decks, battlecards, talk tracks, objection handling, and one-pagers. Test them against real sales conversations and refine for impact.
• Demand Generation Partnership: Partner with Demand Generation to fuel and convert pipeline. Shape campaign messaging, landing pages, email, and content that bring new customers in the door.
• Differentiated Messaging and Positioning: Turn product capabilities into value and proof points for prospects across priority audiences. Own the outcome, not the feature.
• Competitive Intelligence: Build competitive intelligence and counter-positioning that shape seller behavior and help win deals. Go beyond compiling information to surfacing the insight that changes the conversation.
• Persona and Buyer Journey: Develop persona-led messaging mapped to each stage of the new-customer buyer journey.
• Research and Data: Use voice of customer, win-loss, Salesforce, and Gong to sharpen messaging and inform marketing, sales, and product strategy.
• Measure What Matters: Connect your work to pipeline, conversion, and new revenue. Define success criteria up front and report on what the work moved.
• Additional duties and responsibilities as necessary.

Product Marketing Manager

• Own the production of PMM content across HackerOne's product portfolio: sales decks, solution briefs, web copy, competitive comparisons, and field enablement materials
• Support messaging and positioning development by contributing research, drafts, and iteration based on feedback from senior marketers and field teams
• Coordinate cross-functionally on product launches, managing your own asset workstreams, tracking timelines, and flagging blockers early
• Conduct competitive and market research to keep the team current on the vulnerability management landscape and shifting buyer priorities
• Partner with sales and sales engineering to understand what's resonating in the field and translate those signals into sharper content
• Synthesize voice-of-customer inputs, from sales calls, partner engagements, win/loss data, and customer conversations, to sharpen positioning over time
• Collaborate with content, demand generation, and design to ensure PMM narratives carry through campaigns and programs
• Use AI tools to accelerate content production, market and competitive research, data synthesis, and analysis; this is an expected part of how the role operates, not an optional add-on

• Own go-to-market strategy and product positioning across key peripheral categories in the HyperX Portfolio
• Define value propositions and KSPs to guide launch and campaign strategy
• Create messaging frameworks and marketing assets including digital, print, and video to support global execution
• Collaborate cross-functionally with product, market and category teams, marketing insights, and agencies
• Partner cross-functionally to pilot and train AI tools for messaging development
• Leverage qualitative and quantitative research to inform product development and marketing strategies
• Work with external partners on co-marketing initiatives and product integration messaging and asset creation

Gaming Product Marketing Manager

• Lead product marketing strategies for salon and spa sectors.
• Analyze market performance and adjust strategies accordingly.
• Collaborate with cross-functional teams to enhance client experience.
• Develop and execute marketing plans to promote Boulevard's platform.

Product Marketing Manager – Salon and Spa

• Own the commissions payout cycle. Run calculation, validation, approvals, and on-time payout for both the monthly and quarterly cycles, end to end, in partnership with Finance and Payroll.
• Master CaptivateIQ. Be the owner and administrator of our ICM platform — configuring and maintaining plans, rules, rates, and data feeds, and keeping it the single source of truth for everything commissions-related.
• Safeguard data integrity. Reconcile inputs across Salesforce, Looker, BambooHR, and CaptivateIQ so every payout is accurate, traceable, and audit-ready. When the numbers don't tie out, you find out why.
• Be the go-to for the field. Handle commission inquiries, disputes, and adjustments with clarity and speed, and help reps and managers understand exactly how they're paid.
• Continuously improve the process. Treat "the way it's always been done" as a starting point, not an answer. Constantly look for ways to make the cycle faster, cleaner, and less manual.
• Put AI to work. Use AI to automate the lower-value, repetitive parts of the job — data prep, reconciliation, routine inquiry handling — so the time you spend is on analysis and judgment, not copy-paste.
• Support comp plan rollout. Partner with RevOps and Finance on plan design, modeling, and clean implementation each planning cycle.
• Report on commissions. Give leadership clear, trustworthy visibility into commission spend and attainment.

GTM Commissions Manager

• Demonstrates a deep understanding of the organization’s products and services while explaining product features and benefits to potential customers.
• Offers technical expertise and support to the account managers in identifying potential clients, nurturing leads, and driving revenue growth.
• Establishes a professional and consultative relationship with clients by gaining a thorough understanding of their unique business needs within their industry.
• Creates and presents customized solutions or proposals that address the client's needs and demonstrate the alignment of the organization’s offerings with the client’s business objectives.
• Manages sales pipelines by tracking leads, opportunities, and sales prospects through various stages of the sales process and identifies improvement areas.
• Utilizes various sales and marketing techniques to identify and engage with potential clients and helps in tailoring sales pitches and solutions.
• Develops and executes strategies to retain and nurture existing clients leading to recurring revenue and referrals.
• Focuses on growing contractual renewals, especially for mid-sized accounts with varying levels of complexity, to achieve higher total contract-value renewals while retaining and expanding existing client relationships.
• Guides junior team members in sales techniques and methodologies, such as consultative selling, relationship building, objection handling, and closing deals.
• Participates in ongoing sales training programs to improve skills and knowledge in areas such as negotiation, objection handling, and industry-specific expertise.

GTM Product Manager

• Drive the engagement strategy for priority capabilities, ensuring they are clearly positioned and embedded into customer workflows.
• Define how features are introduced, sequenced, and reinforced across onboarding and ongoing product experiences.
• Build repeatable engagement playbooks that connect in-product moments with lifecycle amplification.
• Partner with Product and Design to optimize in-product discovery, activation flows, and time-to-value.
• Use behavioral insights and adoption data to identify friction and recommend targeted improvements.
• Align cross-functional stakeholders around clear activation and usage goals for your focus areas.
• Deliver measurable improvements in feature adoption, usage depth, and repeat engagement within your domain.

Principal Product Marketing Manager, Acrobat Engagement

• Establish clear, differentiated positioning for Siteimprove in Accessibility that reinforces market leadership and reduces compliance risk for commercial enterprises
• Enable consistent, high-impact messaging across personas from Directors of Digital Accessibility to Web Platform Leads and Marketing leaders that improves engagement and conversion
• Translate complex regulatory frameworks (ADA Title III, WCAG, EAA) and AI-driven accessibility capabilities into compelling value propositions that drive customer understanding and demand
• Build and operationalize a scalable messaging framework that aligns all GTM teams and accelerates execution across segments
• Elevate Siteimprove’s perception as a market leader in Accessibility moving the narrative from compliance tool to strategic revenue driver
• Deliver successful quarterly launches of new Accessibility and agentic governance capabilities that drive adoption and revenue growth
• Identify and prioritize high-value segments, ICPs, and use cases with a focus on highly regulated industries such as government, higher education to commercial verticals such as financial services, healthcare, and others to maximize pipeline and market penetration
• Drive measurable pipeline generation and customer acquisition through integrated campaigns with Growth and Field Marketing
• Own expansion and upsell motions, partnering with Customer Success to move customers up the accessibility maturity curve
• Increase Siteimprove’s visibility and credibility as a category leader in digital accessibility and AI-powered governance
• Generate high-impact thought leadership that shapes market perception, advances the conversation beyond compliance, and drives inbound demand
• Expand industry influence through events, analyst engagement, and external representation including engagement around ADA Title III, EAA, and WCAG developments
• Improve sales effectiveness, win rates, and average selling price (ASP) through high-quality enablement assets and clear value narratives including competitive differentiation against overlay tools and point solutions
• Equip GTM teams with the knowledge and confidence to position Siteimprove’s Accessibility capabilities across personas and competitive scenarios
• Influence product roadmap decisions with market and regulatory insights that align innovation to customer needs and revenue opportunities
• Drive measurable business impact by embedding agentic workflows that improve efficiency, scalability, and outcomes across GTM
• Shape product direction to deliver agentic accessibility capabilities including continuous monitoring, AI-powered remediation guidance, and human-in-the-loop workflows that improve customer outcomes and competitive differentiation
• Institutionalize AI-first thinking across product marketing to enhance speed, quality, and innovation in execution
• Anticipate and respond to shifts in the regulatory landscape and AI-driven search to maintain Siteimprove’s leadership in an evolving accessibility market
• FedRAMP classification notice: This role is designated as a Standard access position with additional identity verification requirements.

Senior Principal Product Marketing Manager

• Leverage deep automotive industry experience to bring a non-sales perspective on key industry topics.
• Focus on automotive sub-sectors and emerging trends to elevate customer conversations, increase field acumen, and create internal and external dialogue with influential leaders.
• Operate across the full power of Customer 360 and Salesforce’s complete portfolio of solutions.
• Partner with AMER OU leaders and business partners to align with priorities and strategies, crafting customized and prioritized points of view for customer engagements.
• Engage customers in both 1:1 and 1 settings, including executive briefings, roundtables, customer meetings, and industry events.
• Serve as a trusted advisor and partner to sales teams by creating relevant, customized points of view and engagement strategies for key accounts.
• Collaborate with internal stakeholders to translate customer needs into impactful Salesforce solutions.
• Account planning and target opportunity identification
• Account Mapping and Planning – Convert strategy into actionable account plans
• Account-Specific POV – Tailor and translate Salesforce solutions and messaging to customer priorities
• Engage with Customers – Present vision and elevated industry perspectives
• Drive Deals to Closure – Deliver solutions, roadmaps, and value-based outcomes
• Relationship Building – Develop long-term relationships with prospective and current C-level executives to support their transformation strategies

Go To Market Director, Automotive

• Develop differentiated messaging and positioning for products like Payments Intelligence, Payouts, Tax, Billing, and Link—translating complex technical capabilities into clear value propositions for enterprise and technical buyers.
• Produce high-quality content, including executive briefings, analyst presentations, and sales playbooks, that scales your insights across the organization and ties directly to pipeline and revenue outcomes.
• Work across a highly cross-functional set of teams—Product, Sales, Demand Generation, and Campaigns—managing multiple interdependent workstreams simultaneously.
• Lead ongoing market research and competitive analysis, keeping stakeholders across the business informed, and build the enablement assets that help sales teams differentiate Stripe and win.

Product Marketing jobs in Washington

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Senior Product Marketing Manager

Product Marketing Manager, Exposure Management

Go-to-Market

Senior Product Scientist, Agentic Growth – Marketing

Senior Product Marketing Manager

Senior Product Marketing Manager

Senior Product Marketing Manager – Document Verification

Senior Product Manager – Growth Marketing

Senior Manager, GTM Product Marketing

AVP, Commercial Sales GTM

Product Marketing Manager

Product Marketing Manager

Gaming Product Marketing Manager

Product Marketing Manager – Salon and Spa

GTM Commissions Manager

GTM Product Manager

Principal Product Marketing Manager, Acrobat Engagement

Senior Principal Product Marketing Manager

Go To Market Director, Automotive

Product Marketing Manager, Market Intelligence