Gaming Product Marketing Manager

HP France

Gaming Product Marketing Manager responsible for go-to-market strategy and product positioning for HyperX Peripherals Portfolio. Collaborating across teams to drive marketing communications globally.

Posted 7/2/2026full-timeVancouver • California, Washington • 🇺🇸 United StatesSeniorLead💰 $105,050 - $161,800 per yearWebsite

About the role

Key responsibilities & impact

Own go-to-market strategy and product positioning across key peripheral categories in the HyperX Portfolio
Define value propositions and KSPs to guide launch and campaign strategy
Create messaging frameworks and marketing assets including digital, print, and video to support global execution
Collaborate cross-functionally with product, market and category teams, marketing insights, and agencies
Partner cross-functionally to pilot and train AI tools for messaging development
Leverage qualitative and quantitative research to inform product development and marketing strategies
Work with external partners on co-marketing initiatives and product integration messaging and asset creation

Requirements

What you’ll need

Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 7-10 years in product or brand marketing, ideally in consumer tech.
Strong communicator with a strategic mindset, experience in global launches, and a passion for translating technology into compelling stories.
Ability to thrive in a fast-paced environment with multiple stakeholders.

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Product MarketingBrand MarketingValue Proposition DevelopmentCampaign StrategyQualitative ResearchQuantitative Research

Soft Skills

Strong CommunicationStrategic MindsetAbility to Thrive in Fast-Paced Environments

Certifications

Four-Year Degree in MarketingGraduate Degree in Marketing