Gaming Product Marketing Manager

HP France

Gaming Product Marketing Manager responsible for go-to-market strategy and product positioning for HyperX Peripherals Portfolio. Collaborating across teams to drive marketing communications globally.

Posted 7/1/2026full-timeVancouver • California, Washington • 🇺🇸 United StatesSeniorLead💰 $105,050 - $161,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in go-to-market strategy, product positioning, and messaging development for consumer technology. Proven ability to leverage research and collaborate cross-functionally to drive successful global marketing initiatives.

Highest-signal resume keywords

Go-To-Market StrategyProduct PositioningGlobal Launch ExperienceCross-Functional CollaborationMessaging Development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product MarketingBrand MarketingValue Proposition DevelopmentCampaign StrategyQualitative ResearchQuantitative Research

Soft Skills

Strong CommunicationStrategic MindsetAbility to Thrive in Fast-Paced Environments

Tools & Technologies

AI Tools for Messaging DevelopmentMarketing Assets Creation

Certifications & Qualifications

Four-Year Degree in MarketingGraduate Degree in Marketing

Industry Keywords

Consumer TechCo-Marketing InitiativesProduct Integration Messaging

About the role

Key responsibilities & impact

Own go-to-market strategy and product positioning across key peripheral categories in the HyperX Portfolio
Define value propositions and KSPs to guide launch and campaign strategy
Create messaging frameworks and marketing assets including digital, print, and video to support global execution
Collaborate cross-functionally with product, market and category teams, marketing insights, and agencies
Partner cross-functionally to pilot and train AI tools for messaging development
Leverage qualitative and quantitative research to inform product development and marketing strategies
Work with external partners on co-marketing initiatives and product integration messaging and asset creation

Requirements

What you’ll need

Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 7-10 years in product or brand marketing, ideally in consumer tech.
Strong communicator with a strategic mindset, experience in global launches, and a passion for translating technology into compelling stories.
Ability to thrive in a fast-paced environment with multiple stakeholders.

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave